Paul M. Katz’s Post

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CEO/Founder of Entertain Impact, Multiple Grammy nominee, author of "Good Influence - How To Engage Influencers For Purpose And Profit" and Social Entrepreneur bridging the gap between entertainment and philanthropy

While I believe that influencers can have a powerful impact on your cause campaign, you must ensure that you build strong content around the influencer in order to fully receive the impact. For tips on how to build a solid foundation for your work with influencers, check out "Good Influence: How to engage influencers for purpose and profit". Take advantage of the sale on Amazon (40% off papeback & 70% off Kindle edition) for 3 more days! (Link in bio) #causeinfluence #causemarketing #influencer #influencermarketing

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