Paul Hsu’s Post

Growing projects in web2 vs. web3 is NOT the same. Here are 6 key ways they differ: web2: Give discounts web3: Do token airdrops web2: Build a user base web3: Build a community web2: Let the CMO make all the decisions web3: Let the community vote on key proposals web2: Spend money on ads and remarketing web3: Offer tokens and NFTs to fans for referring friends web2: Sell proprietary user data to 3rd parties web3: Use public wallet data to offer personalized solutions web2: Keep all of the upside of the project's success web3: Give ownership to the community and share the upside P.S. What else would you add? Follow 👉 Aram Mughalyan & consider sharing ♻️ this post if you like it.

The future of the internet looks different. Appreciate the Web2 vs Web3 breakdown, but the transformation runs deeper than mechanics. While Web2 scaled trust through central authorities, Web3 reimagines it through code and community. The fundamental shift isn't in features - it's in how value flows. From upward (shareholders) to outward (participants). The winners will be those who don't choose between paradigms, but build bridges between them.

🎮 𝗠𝗮𝘀𝘁𝗲𝗿 𝗬𝗼𝘂𝗿 𝗦𝘁𝗲𝗮𝗺 𝗥𝗲𝘃𝗲𝗻𝘂𝗲: 𝗡𝗲𝘄 𝗚𝘂𝗶𝗱𝗲 𝗨𝗻𝘃𝗲𝗶𝗹𝘀 𝘁𝗵𝗲 𝗞𝗲𝘆 𝗙𝗮𝗰𝘁𝗼𝗿𝘀! Calling all game developers! Want to predict your game's success on Steam? Stephane Rappeneau’s brand new tutorial guide dives deep into the 𝗦𝘁𝗲𝗮𝗺 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗣𝗹𝗮𝗻𝗻𝗲𝗿 – Indie Plaza’s new 𝘁𝗼𝗼𝗹 𝘁𝗼 𝗳𝗼𝗿𝗲𝗰𝗮𝘀𝘁 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 for the next three years! Have a look at the Revenue Planner here: https://lnkd.in/dXHwrdBv This comprehensive guide unpacks the 𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝗽𝗮𝗿𝗮𝗺𝗲𝘁𝗲𝗿𝘀 that shape your game's journey on Steam. 🔍 𝗪𝗵𝗮𝘁'𝘀 𝗜𝗻𝘀𝗶𝗱𝗲: - 𝗙𝘂𝗻𝗱𝗶𝗻𝗴: Adequate funding from both the studio and publisher is crucial for a successful game launch and sustained sales. - 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Effective distribution strategies can significantly enhance your game's reach and sales. - 𝗪𝗶𝘀𝗵𝗹𝗶𝘀𝘁: Wishlists are a strong indicator of potential sales. - 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴: A well-planned discounting strategy can significantly boost sales, especially during periods of decline. Discover more twitching and twisting with the 𝗘𝘅𝗽𝗲𝗿𝘁 𝗠𝗼𝗱𝗲! 💡 𝗪𝗲 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗛𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝗬𝗼𝘂!  - What else would you like to see in the revenue planner? Share your experiences, thoughts, and questions in the comments! 🔗 Dive deeper into this topic and try the Revenue planner: 𝗚𝘂𝗶𝗱𝗲 👉 https://lnkd.in/dZwnZvbG 𝗧𝗼𝗼𝗹 👉 https://lnkd.in/dXHwrdBv 🌟 Join our Indie Plaza Discord community today for exclusive insights, networking, and support tailored for indie game developers. Let's grow together! https://lnkd.in/dQSVV6zg #GameDev #IndiePlaza #Challenges #IndieGameDev #Revenue #Forecast

All game and indie devs: Check out this great new tool on our Indie Plaza platform - The Steam Platform Revenue Planner will support you with forecasting your game's revenues. #gamedev #indiedev #businessplan #revenue #Indie Plaza #funding

If you are a Web3 founder starting off your project, you need to hear this to stand out from the crowd! 🫸 As of March 2024, there were over 13,217 crypto projects in existence with more than 20 projects being listed every other day on CoinMarketCap and CoinGecko That leaves us with a never-dying competition of 1:20 projects every day and you need to have that X-factor apart from your starlight backers, diamond-studded team, or one-in-a-billion idea 💡 Here's what I find most of the idea-stage founders doing wrong and how you can escape the trap: → Use an eye-catchy yet simple name making it easier for the users to remember → Maintain uniformity across all channels for an organic user to find it and avoid additional slang in usernames/titles → Create strong branding thus creating a unique identity for the project itself → Describe your project offering, the problem, and the solution in one single line with appropriate keywords, further use this as a tagline where needed → Lastly, mention your USP as the X-factor This is a very basic ABC rule of branding and positioning used in the Web2 world which works well under certain conditions in Web3 as well Let me know if I missed something and would love to add it here 😇 📩 Keep up with #mehta_and_more for more such #web3 content ✌️

Peek dropped some big updates during Thursday's town hall! 👇 Peek introduced Funki, and covered the P2A points clean-up, and timeline for key milestones. ⚠️ I might get banned from future town halls for these leaks! In addition to Sipher Odyssey, Funki is another flagship product of AtherLabs. Funki offers multiple avenues for a successful $ATHER token launch and boosts its appeal for the upcoming CEX listing. Investors and partners are fully on board with this move. The Global Open Beta for Sipher Odyssey has been postponed from mid-September to early October due to optimization issues and bugs. Right now, everyone capable of fixing bugs is focused on that, while the rest of the team is busy building new content features. Country restrictions for the Global Open Beta will be lifted, and the PC build is expected to launch simultaneously—unless new development issues arise. Sipher Odyssey will be a live service game, not a one-time release. The team is planning content 2–3 months ahead to keep the game fresh. Funki and Sipher Odyssey are the two major highlights for the end of this year. Everything will come together in a big push, including a massive marketing campaign aimed at attracting organic Web2 users, video trailers, partnership announcements, PR articles, Funki, $ATHER token integration, and staking. All these efforts will culminate in the $ATHER Token Generation Event (TGE), complete with airdrops and retrospective airdrops. AtherLabs will also be at Token2049 in Singapore to meet with investors and partners. I’m super bullish on Sipher and excited about Funki’s launch! A redacted version of the call notes is in the article below. For the full community update, including slides and the voice recording, head to the #true-siphers channel on Discord. It’s available exclusively for verified token and NFT holders.

Feeling Web 2.0 Fatigue? It's Time for Web3 Brand Building! Limited reach, one-sided comms, and Brand engagement struggles? 🟪 Web3 offers a solution: a decentralized future where fans own the experience! Build a loyal, invested Brand Community with NFTs & DAOs. The new revenue streams to tap-in is  "𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘚𝘵𝘰𝘳𝘺𝘵𝘦𝘭𝘭𝘪𝘯𝘨". Ready to rewrite the rules? Let's chat about your #Web3 strategy! 🟪 [email protected]

WIN WEDNESDAY 🍾 This week, I walk you through how Sandboxx achieved an incredible 538% increase in click rates! 🎉 By integrating Iterable's Embedded Messaging, Sandboxx generated 2.71 million in-app impressions and boosted click rates by 538% compared to email-only campaigns. 🚀 But it doesn’t stop there! Sandboxx gained complete control over who advertises on their platform and the look and feel of these ads, creating a seamless, natural user experience. And the best part? This 1:1 personalisation is fully managed by the marketing team within Iterable—no technical effort required. You can easily select the audience and build the creative all in one place. 🙌 Check out the video where I dive deeper into this amazing case study. 👇

NFTs are a crucial part of digital culture! Web3 can be super fun, but also super useful. In this day and age, when data is so commonly farmed by large tech corporations like #Google, web3 can actually enable you to take ownership of your data and secure whatever value you put forward on the web. Explore the future of web3 and the crucial part of digital ownership with Yat Siu, our executive chairman and co-founder. Learn how brands leverage network effects to grow their influence, and how you can do the same. Tune in now! https://lnkd.in/ecHFJkWE  

If you're a #Web3 platform founder or team and you're not using Centic ’s User Performance and Marketing tools, then you're missing out big time! 💥 Centic gives you a complete, real-time view of how your users engage with your platform. You can easily track: 📌 User activity: Identify which features users love and which ones might need more attention. 📌 Growth trends: Spot patterns in user sign-ups and interactions to help scale your platform strategically. 📌 Retention rates: Learn how well you're keeping your users engaged and loyal over time. This level of insight helps you make smarter decisions, boosting both user satisfaction and platform growth. 🚀 Centic’s tools are a must-have for any Web3 project looking to optimize growth, engagement, and long-term success. Don’t miss out—leverage Centic to level up your platform! 💪 Check more at : centic.io #Centic #UserAnalytics #MarketingTools #Web3Growth #Crypto