Paul Helmick’s Post

Social media continues to be an invaluable digital landscape for marketers, offering insights into consumer behavior and preferences. Understanding these trends is crucial for businesses aiming to optimize their online presence and engagement. #marketing

If you're reading this post, chances are you've already scrolled through your feeds on your go-to social channels, which means you are part of the marketing data that shows how vital social media has become for business success. 📱 In Vogue Business and Archrival's latest consumer study, brands that are now pivoting their marketing funnels to meet the demands of the new consumer age groups, the better off they will be in succeeding in this digital age. 🤳🏼 Click through to read additional takeaways and to read the complete study, please visit ➡️ bit.ly/48WBGFI #MarketingData #MarketingStrategies #GenZMarketing #MillennialMarketing

Digital Marketing: Overview of digital marketing and its evolution. Social Media Marketing: Detailed analysis of social media marketing strategies, tools, and platforms. Consumer Behavior: Examination of consumer behavior theories and how they relate to digital marketing. Impact of Social Media: Studies on the impact of social media on consumer behavior, including case studies and empirical research.

Social media spending is shifting. This article explores the trends and challenges marketers face in leveraging social media effectively amidst new technologies and evolving consumer behaviors. A must-read for marketing professionals. Happy reading!

With the ever-changing digital landscape, how can you be sure your brand survives the algorithm game? In our latest Insights article, Zoe Cheung, our Senior Manager – Digital, shares more about adapting to recent changes in the market using five steps to ensure you get your social media strategy right. Read the article here 👉 https://lnkd.in/gStww9c3 #Sinclair #Insights #DigitalMarketing

Spending my Saturday soaking up some seriously insightful talks on the latest Digital Marketing trends - NEXT MBA. With the dynamic shifts in consumer interests this year, it's crucial for us marketers to stay in the loop and adapt our strategies accordingly. ☝ Luan Wise emphasized the necessity of prioritizing social media strategy and engagement tactics, and I couldn't agree more. #trends #digitalmarketing #consumerbehaviour #NextMBA #strategysuccess

Social Media has now become the fabric of how we communicate, how we search for information and soon to be how we shop. It's a global phenomenon. https://lnkd.in/gvQEquEk

As the season shifts, so do market trends. Ensure your brand stays ahead with the help of our curated talent pool. Whether you need a digital makeover or a boost in your social media strategy, our creative professionals have you covered. This fall, let’s harvest the power of creativity together. https://buff.ly/41OYUeZ #TalentOnDemand #CreativeExperts #FallCampaigns #MarketTrends #C2mke

I just had this webinar by Emplifi about Social media Trends & what they mean for marketers. Here are the takeaways from today's webinar, 💭"The only constant is change" If you and your colleagues have assumptions on something be sure that they are going to be correct in a while. 💭Must apply a blend of insight & benchmarks to your marketing strategies as data indication is challenging nowadays for social media. 💭Do apply any relevant benchmarks to your brand's performance so that you can predict what can be done to sustain success. About the benchmarks, once I get the deck from them will share a link here. #socialmedia #benchmarks #strategy #digitalstrategy #insights

Social media isn’t losing its potential... brands are just overdue for a reset. A recent survey of U.S. marketing leaders shows social media investments are now at a 7-year low. Overcrowded ad spaces, content fatigue, and new competition from retail media are all part of the story. But the real takeaway here: businesses that integrate Gen AI for content creation and focus on smarter channel strategies still stand to make an impact. The path forward? Treat social media as a space to grow and experiment, not just advertise. Discover more here: https://shorturl.at/tJy2c #SocialMedia #MarketingTrends