I’ve audited thousands of websites for SEO, and sometimes the problems you find on some of the biggest websites are staggering. Here are some common issues I come across... Poor Site Speed: • Unoptimised images 🚫 • Excessive plugin usage (WordPress sites) 📛 • Lack of browser caching 🔄 • Unminified CSS and JavaScript 💻 Inadequate Mobile Optimisation: • Non-responsive design 📱❌ • Poor mobile user experience 🌐 • Slow loading times on mobile devices 🐌 On-Page SEO Issues: • Missing or poorly optimised title tags and meta descriptions 📜 • Lack of header structure (H1, H2, etc.) 🏷️ • Thin or duplicate content 📄 • Keyword cannibalization (multiple pages targeting the same keyword) 🔪 Technical SEO Problems: • Broken links and 404 errors 🚷 • Lack of XML sitemap 🗺️ • Poor internal linking structure 🔗 • Improper use of canonicalisation 🛠️ • Missed HTTPS implementation 🔒 Content-Related Issues: • Lack of quality, in-depth content 📝 • Outdated information 🔄 • Fragmented Content Hierarchy • Hard to read content (walls of text) • Lack of visual content (images, videos, infographics) 🎨 Backlink Profile Problems: • Low-quality or spammy backlinks 🚫 • Lack of diverse anchor text 📌 • Not enough high-authority backlinks 🏆 Local SEO Oversights: • Unclaimed or inconsistent Google My Business listings 📍 • Lack of local-specific content 🌍 • Missing or inconsistent NAP (Name, Address, Phone No.) Structured Data Omissions: • Lack of schema markup for products, reviews, events, etc. 🔖 • Incorrect implementation of existing structured data ❗ Indexation Issues: • Important pages blocked by robots.txt 🛑 • Noindex tags on critical pages 🚫 • Duplicate content due to URL parameters User Experience (UX) Problems: • High bounce rates due to poor site design 🚷 • Confusing navigation 🧭 • Lack of clear calls-to-action (CTAs) 📢 Core Web Vitals Issues: • Poor Largest Contentful Paint (LCP) scores 🐢 • High First Input Delay (FID) ⏳ • Significant Cumulative Layout Shift (CLS) 📉 Of course, this is a gross generalisation, as the size and age of the site are big factors, but it just goes to show, that there are always improvements you can make to optimise your website to get more traffic, engagement, and sales. Most days I record mini-audits over video for businesses who reach out; DM me if a video audit would help you out too. #SEO #DigitalMarketing #SEOTips #SiteOptimisation
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https://lnkd.in/dA65wDTS Using images effectively for SEO (Search Engine Optimization) is crucial for improving the visibility of your content in search engine results. Here are the key practices to ensure images boost your SEO: 1. Optimize Image File Names Use descriptive, keyword-rich filenames (e.g., "modern-office-desk.jpg" instead of "IMG1234.jpg"). Use hyphens (-) to separate words in file names. 2. Choose the Right File Format Use JPEG for photos (good balance of quality and size). Use PNG for images with transparency or graphics requiring high detail. Use WebP for the best quality-to-size ratio. 3. Compress Images Reduce image file size to improve page load times, which is a ranking factor. Use tools like TinyPNG, ImageOptim, or plugins like Smush or ShortPixel for WordPress. 4. Add Alt Text (Alternative Text) Write descriptive alt text that includes relevant keywords. Alt text improves accessibility for visually impaired users and helps search engines understand the image. 5. Use Structured Data Add schema markup for images (e.g., ImageObject) to help search engines display rich results like Google Images badges. 6. Mobile Friendliness Ensure images are responsive and look good on all screen sizes. Use the srcset attribute in HTML to deliver the best size for different devices. 7. Optimize for Image Search Use high-quality, original images. Include descriptive captions and place the image near relevant text. Submit an image sitemap in Google Search Console. 8. Use Relevant Surrounding Text Ensure that the text around the image is contextually relevant and contains keywords. 9. Avoid Stock Image Overuse While stock images are okay, they might not rank as well as original images. 10. Lazy Load Images Implement lazy loading to defer loading images until they are visible in the viewport. This improves page speed and user experience. 11. Test and Monitor Use tools like Google PageSpeed Insights or GTmetrix to analyze image performance. Track performance in Google Search Console and monitor image-based traffic.
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Best ways to do technical seo Mobile-Friendly Design: Ensure your website is mobile-responsive to provide a seamless experience for users on various devices. Google uses mobile-first indexing, so prioritize mobile usability. Page Speed Optimization: Improve website loading speed by optimizing images, using browser caching, and minimizing HTTP requests. Consider using Content Delivery Networks (CDNs) to distribute content across multiple servers globally. SSL Encryption (HTTPS): Secure your website with an SSL certificate to ensure a secure and encrypted connection. Google considers HTTPS as a ranking factor, and it builds trust with users. XML Sitemap: Create and submit an XML sitemap to search engines to help them understand your website's structure and index pages more efficiently. Robots.txt: Use a well-structured robots.txt file to control which pages search engines can and cannot crawl. Ensure important pages are accessible to search engines. Canonicalization: Implement canonical tags to prevent duplicate content issues and specify the preferred version of a page. Avoid duplicate URLs with and without trailing slashes. Structured Data Markup (Schema.org): Use structured data markup to provide search engines with more context about your content. Rich snippets can enhance your search engine listings and improve click-through rates. Optimize URL Structure: Create SEO-friendly URLs that are descriptive and include relevant keywords. Avoid dynamic URLs with query parameters whenever possible. Header Tags and Structure: Use proper HTML header tags (H1, H2, H3, etc.) to structure your content logically. Ensure that your main headings accurately reflect the content on the page. Image Optimization: Compress images without compromising quality to reduce page load times. Use descriptive alt text for images to provide context for search engines. Responsive Design: Ensure a responsive design that adapts to various screen sizes. Google rewards mobile-friendly websites with better rankings. Fix Crawl Errors: Regularly monitor and address crawl errors using tools like Google Search Console. Fix broken links, and ensure proper redirections are in place. Pagination and Canonicalization for Paginated Content: Use rel="next" and rel="prev" tags for paginated content. Implement canonical tags to consolidate ranking signals for paginated pages. Use of Accelerated Mobile Pages (AMP): Consider implementing AMP for mobile pages to provide faster loading times and a better user experience. Monitor and Analyze Performance: Regularly check for issues using tools like Google Search Console and other SEO audit tools. Analyze website performance metrics and make improvements based on data. #seo #seotips #seoservices #seo2024 #seoexpert #seostrategies #seosuccess #seoexecutive #seoexpert
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Technical SEO in 2025: According to the latest algorithms to optimize your website effectively- 1. Scan all its pages to identify any crawlability and indexing issues. 2. Evaluate the site structure to ensure it is well-organized. 3. Address redirect problems and perform an internal linking audit to enhance navigation. 4. Review on-page tags to ensure they are correctly set up and tackle any issues related to duplicate content. 5. Assess the site’s load speed and overall user experience while confirming that it's mobile-friendly. 6. Don’t forget to check for coding errors that may hinder performance. 7. Once you’ve made the necessary improvements, request Google to recrawl your site, 8. Make it a practice to conduct regular technical SEO audits to maintain optimal performance Let's learn the definition of technical SEO. Technical SEO is the art of refining a website's foundation and aligning it with search engine standards to elevate organic rankings and enrich user experience. Key components include: 1. Optimizing site speed, enhancing 2. Mobile-friendliness, structuring URL paths, Implementing HTTPS 3. Ensuring seamless site crawling & indexing. 4. Embrace these principles to unlock your website's full potential and inspire a journey of discovery for every visitor. What is a technical SEO audit? A technical SEO audit is an essential assessment of your website’s digital health. It involves comprehensively examining various factors, such as crawlability, indexing, site structure, loading speed, and overall performance. By analyzing these elements, you can identify areas for improvement and enhance your website's effectiveness. Reasons to conduct a technical SEO audit: 1. Enhancing SERP positions and increasing website traffic A technical SEO audit identifies issues that can harm your SERP rankings. If Google can’t crawl and index your content, your website won’t rank or attract traffic. Regular audits help you fix problems before they escalate, enhancing your site’s visibility, increasing traffic, and generating more leads. 2. Enhancing user experience and satisfaction: User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website. CREATING A SURVEY FOR YOUR PAGE:: 1. Do users often encounter errors or broken links? 2. Are they happy about page loading times? Can they navigate your website from mobile devices? 3. A seamless user experience keeps visitors on your site longer and encourages return visits. 4. Google prioritizes excellent UX, making your site appear more trustworthy in its algorithms. Staying up-to-date on Google Core updates: Sudden ranking drops don't always mean serious problems. Google regularly rolls out core updates affecting rankings. Regular audits help identify these updates and plan your next steps. #Technical SEO, #SEO, #Digital Marketing, #SEO Marketing
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SEO: Understanding Fundamental Online Information for AMP (Accelerated Mobile Pages) Overview In the rapidly evolving digital world of today, user experience is critical. Google's Accelerated Mobile Pages (AMP) and Core Web Vitals (CWV) are two essential components that greatly affect a website's performance and search engine rankings. This blog explores the significance of improving Core Web Vitals for AMP pages in order to improve user experience and improve search engine optimization. Knowing AMP and Core Web Vitals Core Web Vitals: These are a collection of indicators that gauge online user experience. Among them are Cumulative Layout Shift (CLS), First Input Delay (FID), and Largest Contentful Paint (LCP). Accelerated Mobile Pages (AMP): AMP is a condensed form of HTML that makes websites load more quickly on mobile devices. The Point Where CWV and AMP Meet AMP pages are optimized from the ground up to work effectively on Core Web Vitals. To get the best outcomes, optimization is still essential. Important Techniques for CWV Optimization for AMP: Image optimization involves reducing the size of photos without sacrificing their quality. Make use of the right picture formats, such as WebP. Use sluggish loading when it comes to images. Cut Down on Render-Blocking Materials: Reduce the quantity of HTTP requests made. Optimize the JavaScript and CSS files. Use the browser's cache. Optimize server settings to increase server response time. Make use of CDNs, or content delivery networks. Cut Down on Layout Changes: Use elements with fixed widths. Prevent the loading of dynamic information above the fold. Set aside room for advertisements. Test and Analyze: Using Chrome DevTools or Google PageSpeed Insights, keep a regular eye on CWV. The Point Where CWV and AMP Meet AMP pages are optimized from the ground up to work effectively on Core Web Vitals. To get the best outcomes, optimization is still essential. Important Techniques for CWV Optimization for AMP: Image optimization involves reducing the size of photos without sacrificing their quality. Make use of the right picture formats, such as WebP. Use sluggish loading when it comes to images. Cut Down on Render-Blocking Materials: Reduce the quantity of HTTP requests made. Optimize the JavaScript and CSS files. Use the browser's cache. Optimize server settings to increase server response time. Make use of CDNs, or content delivery networks. Cut Down on Layout Changes: Use elements with fixed widths. Prevent the loading of dynamic information above the fold. Set aside room for advertisements. Test and Analyze: Using Chrome DevTools or Google PageSpeed Insights, keep a regular eye on CWV. Determine areas that need work and make the necessary adjustments.
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The 1st and Important Step of Technical SEO: Core Web Vitals Introduction to Core Web Vitals Core Web Vitals are a set of metrics that Google uses to measure the quality of user experience on a webpage. These vitals focus on three main areas: loading performance, interactivity, and visual stability of a page. Understanding and optimizing these vitals is crucial because they directly impact how users interact with your website and, consequently, how your site performs in Google's search results. 1. Largest Contentful Paint (LCP) *What it measures:How long it takes for the largest content element on your page (like an image or block of text) to load. Why it's important: A faster LCP means that the main content of your page becomes visible quicker, which improves the user's perception of speed. Pages that load faster tend to retain users better. 2. First Input Delay (FID) What it measures: The time from when a user first interacts with your page (e.g., clicking a link or button) to the time when the browser is actually able to begin processing event handlers in response to that interaction. Why it's important: A lower FID means your page is more responsive to user inputs. Responsive sites offer a smoother, more engaging user experience. 3. Cumulative Layout Shift (CLS) What it measures: How much visible content shifts on the webpage as it loads and after it's fully loaded. Why it's important: A lower CLS ensures that the page is stable as it loads; it doesn't shift around as different elements load, which can be frustrating and might lead to accidental clicks. Why Core Web Vitals Matter Optimizing for these Core Web Vitals is crucial for several reasons: 1. Improved User Engagement: Studies have shown that sites that meet Core Web Vitals thresholds see significantly lower rates of users abandoning the page loading process. A better user experience leads to users staying on the site longer and interacting more with the content. 2. Increased Conversion Rates:*Even small improvements in loading times can lead to higher conversion rates. For instance, a site saw a 1.3% increase in conversion rates for every 100ms reduction in LCP. 3. Higher Page Views and Longer Sessions: Improving CLS has been linked to increases in page views per session and longer session durations. For example, Yahoo! JAPAN saw a 15% increase in page views per session after reducing CLS. 4. Boost in Revenue: Websites that improve their Core Web Vitals often see a direct impact on their bottom line. Netzwelt, for instance, saw an 18% increase in advertising revenue after improving their vitals. 5. Better Search Rankings:Google uses these metrics as part of their ranking algorithm. Improving your Core Web Vitals can help your site rank better in search results, making it more visible to potential visitors. #seotips #tooicalmap #ehsanseo #SEOStrategists #CoreWebVitals
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📌 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐎𝐧-𝐏𝐚𝐠𝐞 𝐒𝐄𝐎 𝐅𝐚𝐜𝐭𝐨𝐫𝐬 When discussing "Important On-Page SEO Factors," it’s essential to understand that technical SEO isn't a separate type of SEO but actually falls under the category of on-page SEO. Here’s a an easy guide on how to implement on-page SEO effectively: 𝟭. 𝗖𝗿𝗮𝘄𝗹𝗮𝗯𝗹𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 ➤ Ensure Search Engines Can Access Your Site: Use a robots.txt file to guide search engines on which pages to crawl. ➤ Create a Sitemap: Helps search engines understand your site structure. ➤ Fix Broken Links: Ensure smooth navigation by regularly checking and fixing broken links. 𝟮. 𝗦𝗶𝘁𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 ➤ Organize Content Logically: Group related content together. ➤ Use Internal Linking: Help users and search engines discover more content. ➤ Keep it Shallow: Important pages should be only a few clicks from the homepage. 𝟯. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝗶𝗻𝗲𝘀𝘀 ➤ Responsive Design: Ensure your site works well on all device types. ➤ Test Mobile Usability: Use tools to identify and fix mobile issues. ➤ Optimize for Touch: Make buttons and links easy to tap on small screens. 𝟰. 𝗨𝘀𝗲 𝗼𝗳 𝗛𝗧𝗧𝗣𝗦 ➤ Secure Your Site: Use HTTPS to protect users' information. ➤ Get an SSL Certificate: Switch from HTTP to HTTPS. ➤ Check for Mixed Content: Ensure all site elements load over HTTPS. 𝟱. 𝗞𝗲𝘆𝘄𝗼𝗿𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Research Keywords: Find relevant keywords your audience is searching for. ➤ Use Keywords Naturally: Integrate keywords into content, headings, and meta tags. ➤ Avoid Keyword Stuffing: Focus on valuable content, not overusing keywords. 𝟲. 𝗜𝗺𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 ➤ Use Descriptive File Names: Name image files with relevant keywords. ➤ Compress Images: Reduce file size for faster load times. ➤ Add Alt Text: Describe images for accessibility and SEO. 𝟳. 𝗨𝘀𝗲𝗿-𝗳𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗨𝗥𝗟𝘀 ➤ Keep URLs Short and Descriptive: Include relevant keywords. ➤ Use Hyphens, Not Underscores: Improve readability and SEO. ➤ Avoid Dynamic URLs: Use static URLs for better SEO. 𝟴. 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗦𝗽𝗲𝗲𝗱 ➤ Optimize Your Code: Minify CSS, JavaScript, and HTML. ➤ Enable Browser Caching: Store data in visitors' browsers for faster loading. ➤ Use a Content Delivery Network (CDN): Speed up content delivery globally. By focusing on these key areas, you can improve your website’s on-page SEO, making it easier for search engines to crawl and index your site, and providing a better experience for your visitors. ----------------------------------------------- ♻ Repost to help others :) 💬 Comment below if this post helped you out! ------------------------------------------------ P.S. Ready to boost your website's traffic and attract more customers? Then you are at the right place! I’m Syeda Hafsa Fatima, dedicated to helping you increase your online presence and attract more customers. Let’s enhance your SEO strategy together! Contact me today!
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Effective strategies for technical SEO focus on optimizing the technical aspects of a website to improve its visibility and ranking in search engine results. Here are some key strategies: Website Crawlability: Ensure your website is easily crawlable by search engines. Use a clean, logical site structure and an XML sitemap. Avoid broken links and fix any 404 errors. Improve Page Load Speed: Optimize images by compressing them without losing quality. Use browser caching and enable compression. Minimize JavaScript, CSS, and HTML files. Mobile Optimization: Ensure your website is mobile-friendly with a responsive design. Use Google’s Mobile-Friendly Test tool to identify and fix issues. Secure Your Website: Use HTTPS to secure your website. Ensure all resources on your site are served over HTTPS. Optimize URLs: Use clean, descriptive URLs with relevant keywords. Avoid using long, complex URLs. Structured Data Markup: Implement structured data (schema markup) to help search engines understand your content. Use structured data to enhance search results with rich snippets. Canonicalization: Use canonical tags to avoid duplicate content issues. Ensure each page has a unique and self-referencing canonical tag. Optimize Meta Tags: Write unique and descriptive title tags and meta descriptions for each page. Use relevant keywords in meta tags without keyword stuffing. Internal Linking: Use a logical internal linking structure to help users and search engines navigate your site. Ensure important pages are linked from other relevant pages. Optimize Robots.txt: Use the robots.txt file to control and guide search engine crawlers. Ensure you are not inadvertently blocking important pages from being crawled. Fix Duplicate Content Issues: Identify and resolve any duplicate content on your site. Use canonical tags or 301 redirects to consolidate duplicate pages. XML Sitemap: Create and submit an XML sitemap to search engines. Keep your sitemap updated with the latest content. Breadcrumb Navigation: Implement breadcrumb navigation to improve user experience and search engine understanding of your site’s structure. Optimize for Core Web Vitals: Improve metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Use tools like Google PageSpeed Insights to identify and fix issues. Monitor and Fix Crawl Errors: Regularly check Google Search Console for crawl errors. Fix any issues promptly to ensure search engines can effectively index your site. Implementing these technical SEO strategies can improve your website’s performance, user experience, and search engine rankings.
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A Step-by-Step Guide to Technical SEO 😘 Technical SEO, the backbone of a successful SEO strategy, focuses on optimizing your website's technical aspects to improve its visibility in search engine rankings. Here's a step-by-step guide to help you master it: 1. Crawl and Render Testing - Use tools: Employ tools like Google Search Console and Google Chrome's Developer Tools to identify issues that might prevent search engines from crawling and rendering your pages correctly. - Fix errors: Address any errors, such as broken links, JavaScript issues, or incorrect HTTP status codes. 2. Optimize Website Speed - Prioritize speed: Fast-loading websites offer a better user experience and rank higher in search results. - Compress images: Reduce image file sizes without compromising quality. Minify CSS and JavaScript: Remove unnecessary characters from code to decrease file size. - Leverage browser caching: Store frequently accessed files locally to reduce loading times. 3. Mobile-Friendliness - Responsive design: Ensure your website adapts seamlessly to different screen sizes. - Test on mobile: Use mobile devices and emulators to check for compatibility and usability issues. 4. XML Sitemap - Create a sitemap: Generate an XML sitemap that provides a structured overview of your website's content. - Submit to search engines: Submit your sitemap to Google Search Console and Bing Webmaster Tools. 5. Robots.txt - Understand its purpose: Use robots.txt to instruct search engine crawlers which pages to index or avoid. - Set directives: Carefully define which parts of your website should be accessible to search engines. 6. Structured Data - Implement schema markup: Add structured data to your pages to provide search engines with more context about your content. - Use schema.org: Refer to schema.org for a variety of schema types to choose from. 7. Internal Linking - Create a logical structure: Interlink your pages to help search engines understand the relationship between them. - Use relevant anchor text: Use descriptive anchor text to indicate the content of the linked page. 8. Canonical Tags - Prevent duplicate content: Use canonical tags to specify the preferred version of a page if multiple versions exist. 9. HTTPS - Secure your website: Implement HTTPS to encrypt data transmitted between your website and visitors. 10. Mobile-First Indexing - Adapt to Google's approach: Understand that Google primarily indexes websites based on their mobile versions. By following these technical SEO best practices, you can significantly improve your website's search engine rankings and attract more organic traffic. If you have any question and want to get more tips then share your topics in the comment section then I'll create document and share it with you. Please repost and help others. #seo #technicalseo #seotips #naveedsohailseoexpert
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Basic yet most important things to do as a SEO.
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A Step-by-Step Guide to Technical SEO 😘 Technical SEO, the backbone of a successful SEO strategy, focuses on optimizing your website's technical aspects to improve its visibility in search engine rankings. Here's a step-by-step guide to help you master it: 1. Crawl and Render Testing - Use tools: Employ tools like Google Search Console and Google Chrome's Developer Tools to identify issues that might prevent search engines from crawling and rendering your pages correctly. - Fix errors: Address any errors, such as broken links, JavaScript issues, or incorrect HTTP status codes. 2. Optimize Website Speed - Prioritize speed: Fast-loading websites offer a better user experience and rank higher in search results. - Compress images: Reduce image file sizes without compromising quality. Minify CSS and JavaScript: Remove unnecessary characters from code to decrease file size. - Leverage browser caching: Store frequently accessed files locally to reduce loading times. 3. Mobile-Friendliness - Responsive design: Ensure your website adapts seamlessly to different screen sizes. - Test on mobile: Use mobile devices and emulators to check for compatibility and usability issues. 4. XML Sitemap - Create a sitemap: Generate an XML sitemap that provides a structured overview of your website's content. - Submit to search engines: Submit your sitemap to Google Search Console and Bing Webmaster Tools. 5. Robots.txt - Understand its purpose: Use robots.txt to instruct search engine crawlers which pages to index or avoid. - Set directives: Carefully define which parts of your website should be accessible to search engines. 6. Structured Data - Implement schema markup: Add structured data to your pages to provide search engines with more context about your content. - Use schema.org: Refer to schema.org for a variety of schema types to choose from. 7. Internal Linking - Create a logical structure: Interlink your pages to help search engines understand the relationship between them. - Use relevant anchor text: Use descriptive anchor text to indicate the content of the linked page. 8. Canonical Tags - Prevent duplicate content: Use canonical tags to specify the preferred version of a page if multiple versions exist. 9. HTTPS - Secure your website: Implement HTTPS to encrypt data transmitted between your website and visitors. 10. Mobile-First Indexing - Adapt to Google's approach: Understand that Google primarily indexes websites based on their mobile versions. By following these technical SEO best practices, you can significantly improve your website's search engine rankings and attract more organic traffic. If you have any question and want to get more tips then share your topics in the comment section then I'll create document and share it with you. Please repost and help others. #seo #technicalseo #seotips #naveedsohailseoexpert
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Technical Search Engine optimization Technical SEO refers to the process of optimizing a website’s infrastructure and backend to improve its search engine rankings and user experience. Keyword of technical SEO include: 1. Website Speed Optimization Page load time: Faster-loading pages Techniques-: Compress images and media files. Minimize CSS and HTML. Use browser caching and content delivery networks (CDNs). Implement lazy loading 2. Mobile-Friendliness With Google’s mobile-first indexing, responsive design or a dedicated mobile version is crucial. Test mobile usability with tools like Google’s Mobile-Friendly Test. 3. Crawlability and Indexability Crawl Errors: search engines can crawl and index your pages effectively. Use Google Search Console to monitor crawl errors and fix them. the robots.txt file is correctly configured to avoid blocking important pages. 4. XML Sitemaps Provide search engines with a list of all important pages on your website to make it easier for them to crawl. Update the sitemap regularly and submit it to search engines (e.g., via Google Search Console). 5. Structured Data (Schema Markup) Implement structured data to help search engines understand the content of your pages more effectively. Use schema.org markup (e.g., for reviews, products, recipes, events) 6. HTTPS HTTPS improves security and user trust, which can also influence rankings. 7. URL Structure Clean URLs: URLs are short, descriptive, and easy to read (avoid unnecessary parameters or numbers). Keyword Optimization: Include relevant keywords in the URL but avoid keyword stuffing. Canonical Tags: Use them to prevent duplicate content issues by specifying the preferred version of a page. 8. Internal Linking and Site Architecture A well-organized website with a logical internal linking structure helps both users and search engines navigate. 9. Fixing Broken Links (404 Errors) Regularly audit your site for broken links using tools like Screaming Frog or Ahrefs. 301 redirects for moved or deleted pages to avoid 404 errors, which could impact SEO. 10. Core Web Vitals Core Web Vitals are a set of performance metrics that Google uses to measure user experience (loading, interactivity, and visual stability). 11. Canonicalization Resolve duplicate content issues by using canonical tags to indicate the preferred version of a page. 12. AMP (Accelerated Mobile Pages) AMP is an open-source framework for creating fast-loading mobile web pages. 13. Redirects Properly use 301 redirects for permanent moves and 302 redirects for temporary moves. 14. Server Configuration and Log Files Your website's server is optimized for performance, handling large traffic without downtimes. Review server logs to detect crawling issues or potential SEO problems. 15. Content Delivery Network (CDN) CDNs distribute your website’s content across multiple servers worldwide, improving page load speed.
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