PAUL CLARKE’s Post

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SEO Consultant & Director @ Black And White Boy SEO

I’ve audited thousands of websites for SEO, and sometimes the problems you find on some of the biggest websites are staggering. Here are some common issues I come across... Poor Site Speed: • Unoptimised images 🚫 • Excessive plugin usage (WordPress sites) 📛 • Lack of browser caching 🔄 • Unminified CSS and JavaScript 💻 Inadequate Mobile Optimisation: • Non-responsive design 📱❌ • Poor mobile user experience 🌐 • Slow loading times on mobile devices 🐌 On-Page SEO Issues: • Missing or poorly optimised title tags and meta descriptions 📜 • Lack of header structure (H1, H2, etc.) 🏷️ • Thin or duplicate content 📄 • Keyword cannibalization (multiple pages targeting the same keyword) 🔪 Technical SEO Problems: • Broken links and 404 errors 🚷 • Lack of XML sitemap 🗺️ • Poor internal linking structure 🔗 • Improper use of canonicalisation 🛠️ • Missed HTTPS implementation 🔒 Content-Related Issues: • Lack of quality, in-depth content 📝 • Outdated information 🔄 • Fragmented Content Hierarchy • Hard to read content (walls of text) • Lack of visual content (images, videos, infographics) 🎨 Backlink Profile Problems: • Low-quality or spammy backlinks 🚫 • Lack of diverse anchor text 📌 • Not enough high-authority backlinks 🏆 Local SEO Oversights: • Unclaimed or inconsistent Google My Business listings 📍 • Lack of local-specific content 🌍 • Missing or inconsistent NAP (Name, Address, Phone No.) Structured Data Omissions: • Lack of schema markup for products, reviews, events, etc. 🔖 • Incorrect implementation of existing structured data ❗ Indexation Issues: • Important pages blocked by robots.txt 🛑 • Noindex tags on critical pages 🚫 • Duplicate content due to URL parameters User Experience (UX) Problems: • High bounce rates due to poor site design 🚷 • Confusing navigation 🧭 • Lack of clear calls-to-action (CTAs) 📢 Core Web Vitals Issues: • Poor Largest Contentful Paint (LCP) scores 🐢 • High First Input Delay (FID) ⏳ • Significant Cumulative Layout Shift (CLS) 📉 Of course, this is a gross generalisation, as the size and age of the site are big factors, but it just goes to show, that there are always improvements you can make to optimise your website to get more traffic, engagement, and sales. Most days I record mini-audits over video for businesses who reach out; DM me if a video audit would help you out too. #SEO #DigitalMarketing #SEOTips #SiteOptimisation

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