Your video content can only do two things: Create an emotional connection with your viewer. (Relational) Help them justify the buying decision they’ve made. (Transactional) Customers live in two spaces: Relational and Transactional. If you do not understand the difference in two, let's chat. Your time and effort is too valuable to get it wrong. ♻ Please share with someone today who needs help.
Video is next only to in-person meetings when it comes to building affinity and trust. The problem is most people don't want to do it for fear of being judged. And that's an opportunity. If you embrace video, it'll help you stand out because most of your competitors aren't doing it at all or aren't doing it well.
Yes, We need both of them Paul Sterett Only one will not be fruitful.
yes, that's where the whole funnel psychology comes into play. We need both but in different times and settings. Paul Sterett
That is a great differentiation Paul
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7moI understand the differentiation, but there isn't a direct relation between them? I mean, if you can build an emotional connection, it's more easy to justify the decision. What I'm pointing out it's that they work as a tandem. Can they work separately?