Ronnie Delaney is 68 not out. Slipping quietly from November into December is always a special time of year, especially in regard to Irish sporting history. This year is the 68th anniversary of Ronnie Delaney’s gold medal performance at the Melbourne Olympics and in truth is the only reason I would consider visiting Australia. No matter what Irish sporting achievement occurs in the future – in 2125 his victory will still be comfortable in the top 3. The stature of a sporting performance is in its uniqueness and Ireland’s first gold medal in the modern era establishes this Olympic goal as one of the greatest we will ever witness. The professional golf season has evolved into a wrap-around season and already there are stories popping up on social media about not only next year’s event in New York but also when the circus will arrive at Adare Manor in 2027. Similar to the touring “Lions” in rugby union the marketing people have realised that the appetite amongst a certain element of the golfing public is willing to engage with this three-day golf extravaganza at whatever cost is requested. The bigger picture for professional golf at the highest level is somewhat different as interest levels on a weekly basis (outside the Majors) seems to be struggling with no apparent solution in sight. Maybe not this year but the next 5 years will make or break the professional back with unimaginable consequences for the world game. The BBC Sports Personality of the Year will be on our television screens in a week or so and similar to the Toy Show, this Christmas tradition is a staple for those of us who like a little bit of comfort viewing on a Sunday night. It’s particularly enjoyable to see what Irish sportsperson is mentioned and also where the overall title goes. Golf has always been viewed as a poor relation unusually in the UK, with the likes of Nick Faldo and Justin Rose springing to mind as recent golfers who received honourable mentions over the years. In general, golf is only mentioned in the team of the year, lifetime achievement award, or appearing in the memorial segment at the end of the show. No singular theme in this week's column but it would be remiss of me not to mention politics following the General Election. Many golf clubs would be indebted to the government parties recently for the distribution of Capital Expenditure grants which in most cases are a lifeline enabling clubs to change and upgrade a number of machinery items they will have at their disposal. On a slightly more interesting level for me having an interest in the Mayo and Waterford constituencies, it was interesting to see Dara Calleary in Mayo and John Cummins in Waterford both elected into the 34th Dail. If you know you know!
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🏉 There's no 2024 AFL Grand Final 🎾 There's no Tennis at Melbourne Park next January ⛳️ That's what golf in Australia is currently staring down the barrel of. As the echoes of Joaquin Niemann's triumphant wizardry at the 2023 Australian Open fade away (alongside the awesome fortnight local Min Woo Lee provided fans), the golfing community is left hanging in suspense. The Stonehaven trophy has found its home, yet the future of Australian golf's premier event remains uncertain, casting a shadow over the anticipation that typically surrounds the sport's calendar. In a year that saw golf's resurgence capture the nation's attention, with record-breaking TV viewership and electrifying fan engagement, the absence of a confirmed 2024 Australian Open is a glaring void in an otherwise thriving landscape. Behind the scenes, a confluence of challenges looms large, hindering the swift resolution golf enthusiasts eagerly await: 🏛️ State Government Funding: With budgets stretched thin, securing financial backing from state governments has become a daunting hurdle. Who will step up to the tee and invest in the future of Australian golf? ⛳️ Golf Course Accessibility: The search for a prestigious host venue continues, yet the dilemma of course accessibility and availability persists. Which elite golfing haven will open its gates to the nation's top players, while grappling with the logistical demands of hosting a professional tournament? 🏌️ Golf Club Hierarchy: As discussions unfold to unite the men's and women's events, navigating the delicate dance of golf club hierarchy proves challenging. Will clubs set aside their differences and join forces to deliver a seamless championship experience, or will egos clash, leaving the event in limbo? Amidst these uncertainties, the Australian golfing community remains steadfast in its hope for a swift resolution. The legacy of past championships, coupled with the anticipation of future triumphs, fuels the collective desire to see the Australian Open return to its rightful place on the golfing calendar. As golf enthusiasts and industry stakeholders alike await news of the event's fate, one thing is certain: the spirit of Australian golf perseveres, ready to rise above any challenge and reclaim its rightful spotlight on the world stage. ⛳️ Want more golfing content: https://bit.ly/GTC-Signup 🇦🇺
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Once a crusty and enclosed elite order to one of the most powerful organisations in golf. But what’s behind the R&A’s meddling with the business of Irish golf? Revenue for one, and secondly, some welcome intervention for Golf Ireland as the organisation faces an unprecedented split across the amateur and grassroots game. And what are Ireland’s golf clubs doing to fight back?
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New Post: ‘Golf Riding on Crest of a Wave’ - https://lnkd.in/gAmk_4gj, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Martin Slumbers addresses the media during a press conference at the 152nd Open championship at Royal Troon. Picture by Luke Walker/R&A via Getty Images. Troon, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Speaking at his final Open Championship press conference before standing down from the role, Slumbers said he was bullish for the sport’s future prospects. He said: “I’ve expressed concern in recent years about financial sustainability in the men’s professional game. If we take a wider perspective on the game, golf is in many ways riding on the crest of a wave. “The golf industry is benefitting from a surge in participation, and more and more people are experiencing golf in all its forms. More than 100 million people experience the game in one form or another around the world. “The latest participation figures for 2023 showed that in the countries we’re responsible for, there were 62.3 million people playing golf, which is a rise of 1.1 million on the previous year. “These are very encouraging figures, but we have to maintain this momentum. To do that, we must have a sustainable business model in the long term. “If you look at golf as a pyramid, however strong the pyramid is at the top, it can only be sustained in the long term if the pyramid is equally strong at the base. “We see that as our responsibility, and that is why we invest all of the proceeds from The Open back into the sport. We have to be careful to do that in such a way as to ensure that the recreational game is thriving and that the most talented players have a pathway to the top of the game so the professional game of tomorrow flourishes. We can’t do that if we neglect the base of the pyramid. “The reason I’m raising this concern is that I care deeply about getting more people into golf around the world and helping them to move through the levels of the sport if they have the talent and the motivation. “If we can achieve a sustainable business model and really engage in parts of the world where the growth opportunities are emerging, then there is a golden, perhaps once in a generation, opportunity to elevate our sport and make it a more popular participation sport than it has ever been. I’m convinced that that is achievable.”
‘Golf Riding on Crest of a Wave’
agif.asia
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The 152nd Open Championship officially tee’d off today, and continues what has been a record breaking year for prize money across golf. The total purse for this year’s Open sits at a whopping $17 million - a $500,000 increase on last year, meaning that Sunday’s winner will take home a healthy $3.1m alongside the coveted Claret Jug. But how do major golf tournaments consistently increase the prize money on offer? A key driver is the loyal support from some of the world’s leading brands. Let’s take a look at both the history and context of the Open’s biggest partners👇 👔Hugo Boss Debuting in 1985 through the sponsorship of Bernhard Langer, Hugo Boss continue to be one of golf’s most prominent partners. Nowadays, they support 11 professional golfers (including 2016 Open winner Henrik Stenson). 🏦HSBC Entering their 13th year as a Patron of the Open, HSBC are supporting the development of the game through their Golf Roots programme, which is now the largest and most successful golf development programme in the UK. The aim is to reach 1 million children per year, whilst promoting key golfing values, such as honesty and respect. 🚗Mercedes-Benz The automotive giant has been associated with golf for over 30 years, notably being partnered with both the Open and Masters for over a decade. Mercedes also demonstrate their commitment to golf through the MercedesTrophy, an invitational golf series for over 60,000 Mercedes-Benz owners worldwide. 💳Mastercard A Patron of the Open since 2012 and supporter of icons like Tom Watson, Ian Poulter and Justin Rose, Mastercard aim to immerse their customers into golf through unique benefits. If you are a cardholder attending this year’s Open, look out for access to “The Mastercard Club” in the fan village, as well exclusive VIP seating. #TheOpen #golf #sport #partnership
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The Open Championship is without doubt the biggest event in UK golf. It’s the fourth major of the year and the buzz around golf at the time increases massively, this means full golf courses and most importantly to us, even busier golf clubhouses as people watch the tournament! Open week begins on Monday 15th July, with the tournament starting on the 18th. The best players in the world will be over in the UK at Royal Troon to compete for the coveted Claret Jug. Golf Club Media currently has two spare slots in our D6 inventory that could provide excellent value for you in your summer media plan! Here’s our top five stats about the impact of The Open Championship week: 1. Golf Course usage: Many UK golf courses report a 20-25% increase in tee time bookings during the week of The Open. 2. TV Viewership Surge: The Open Championship typically sees a 30-40% increase in UK television viewership compared to regular golf tournaments. 3. Golf Equipment/Apparel Sales: Retail sales of golf equipment and apparel in the UK often see a 15-20% spike in the weeks surrounding The Open. 4. Golf Club Memberships: Golf clubs across the UK report a 10-15% increase in membership enquiries during and immediately after The Open. 5. Social Media Engagement: Golf-related social media posts from UK users increase by approximately 50% during Open week. Drop Ben Phillips a note for the latest media deck! #dooh #oohadvertising #mediabuying #theopen #summerofsport #marketing
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New Post: ‘Golf Riding on Crest of a Wave’ - https://lnkd.in/gsrZzYiQ, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Martin Slumbers addresses the media during a press conference at the 152nd Open championship at Royal Troon. Picture by Luke Walker/R&A via Getty Images. Troon, Scotland: Golf participation can reach record levels in the coming years, according to Martin Slumbers, outgoing Chief Executive of The R&A. Speaking at his final Open Championship press conference before standing down from the role, Slumbers said he was bullish for the sport’s future prospects. He said: “I’ve expressed concern in recent years about financial sustainability in the men’s professional game. If we take a wider perspective on the game, golf is in many ways riding on the crest of a wave. “The golf industry is benefitting from a surge in participation, and more and more people are experiencing golf in all its forms. More than 100 million people experience the game in one form or another around the world. “The latest participation figures for 2023 showed that in the countries we’re responsible for, there were 62.3 million people playing golf, which is a rise of 1.1 million on the previous year. “These are very encouraging figures, but we have to maintain this momentum. To do that, we must have a sustainable business model in the long term. “If you look at golf as a pyramid, however strong the pyramid is at the top, it can only be sustained in the long term if the pyramid is equally strong at the base. “We see that as our responsibility, and that is why we invest all of the proceeds from The Open back into the sport. We have to be careful to do that in such a way as to ensure that the recreational game is thriving and that the most talented players have a pathway to the top of the game so the professional game of tomorrow flourishes. We can’t do that if we neglect the base of the pyramid. “The reason I’m raising this concern is that I care deeply about getting more people into golf around the world and helping them to move through the levels of the sport if they have the talent and the motivation. “If we can achieve a sustainable business model and really engage in parts of the world where the growth opportunities are emerging, then there is a golden, perhaps once in a generation, opportunity to elevate our sport and make it a more popular participation sport than it has ever been. I’m convinced that that is achievable.”
‘Golf Riding on Crest of a Wave’
agif.asia
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⛳ Masters week is finally upon us! The atmosphere of golf's most important tournament is always very special (it is one of a kind, isn't it? ), however this time for me it feels like the Ryder Cup a bit too, why? As it was one year ago, we will witness another battle between golf’s two worlds, tours that present two different approaches towards the game of golf as the product - #PGATour and #LIVGolf. On one side, traditional, meritocratic, and recently supplied by the provision of talents from DP World Tour as a part of a strategic partnership between organizations; on the other a newly-formed league with a sort of against-the-system, more young-fan-oriented product including a constant field of players, team rivalry element alongside individual competition, shorter tournaments (that are not rewarding players with OWGR points), more action-packed broadcasts (all players on the course at the same time) and accompanied by music played on the course, and finally - reinforced by several big-time signings. The newly-formed tour brings fewer players than a year ago (13 in 2024, 5 less than a year ago), however their contribution to the field will include defending champion Jon Rahm, whose move to LIV was arguably the biggest story of the off-season, and last year’s joint runner-ups in Brooks Koepka and Phil Mickelson. Up against them from the PGA Tour side, Masters will be graced by current World No. 1 Scottie Scheffler, several global stars, talents developed through development tours (like Ludvig Aberg, alumni of PGA Tour U) or promoted through the strategic cooperation between tours (e.g.: Matthieu Pavon, previously at DP World Tour, already a winner at PGA Tour) and of course - Tiger Woods. Each difference, back-stories of top players that switched tours, and lack of a reliable comparison of players' current performance makes 2024 Masters even more interesting - it is curious to find out how players’ performances will look against one another, whose idea for a golf tour presents better opportunities for players to perform at their best? Who will get the bragging rights for the next 12 months? It resembles a USA-Europe rivarly, doesn't it? Finally, the winner’s green jacket, through its importance in the world of golf and the current context of the world of golf being divided, rises to the ranks of soft-power-building tool for one tour and its stakeholders over the other. It might be also a very powerful argument during the well-awaited negotiations on the merger of the PGA Tour and LIV. Alan Shipnuck ended his book about the rise of LIV Golf like this - “it was a simple idea: to make professional golf slightly different, a tad more fun” - taking the perspective of this week’s tournament, having players from two leagues competing together again for the holy grail of golf is going to be enjoyable for fans, and surely beneficial for the viewership ratings! #SportsMarketing #SportsBusiness #Golf 📸 instagram.com/themasters
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The changing landscape in golf membership offerings and virtual HCP models does not need to be of major concern to clubs, referring to Alistair D.'s recent article in The Golf Business.... "Among Farren’s worries are that golfers who have club memberships will sign up to Independent Golfer card and leave their clubs, and that there was a lack of figures presented to show how many members of clubs in England, Wales, Scotland and other countries have now done this." Resilience is key and the time is now to focus and prepare your club operations for the diverse, ever demanding, and more complex golf business models which enter the market, in even faster time periods these days. Nexxchange, with it's Cloud-based technology and highly parametrisable solution, allows operators to easily add membership products and offerings which are flexible, time based, with demand driven pricing, allowing you to continue to grow your markets, attract and motivate golfers to play more regularly. Contact us Nexxchange to learn more or visit us @The British Golf Show https://lnkd.in/dQB5bF89
Club membership concern over Ireland’s Independent Golfer scheme
https://www.thegolfbusiness.co.uk
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I've been doing some new and very interesting things relevant to planning, housing, land, data, and golf! Combining multiple professional and personal interests with Custodian Golf and uncovering some extremely useful and valuable data (as well as the odd bit of shocking data)
How we play Golf is changing. Alasdair Rae comments "gone are the days when one could easily spend six or seven hours on the course. Today’s busy schedules mean fewer people can commit to a full day of golf." 🏌️♂️ This shift is impacting clubs across Great Britain, particularly in the post-pandemic landscape. With varying membership costs and accessibility, attracting younger and more diverse members is becoming increasingly crucial. ⛳ At Custodian Golf, we’re diving deep into the data to understand these trends and help clubs adapt. Our latest research uncovers some surprising insights about the current state of golf memberships and the steps clubs need to take to secure their future. Curious about the full picture? Download our whitepaper to explore these findings and more. The time to act is now. https://lnkd.in/gaN3-Xaq #Golf #GolfClubs #CustodianGolf #MembershipTrends #GolfForEveryone Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation
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How we play Golf is changing. Alasdair Rae comments "gone are the days when one could easily spend six or seven hours on the course. Today’s busy schedules mean fewer people can commit to a full day of golf." 🏌️♂️ This shift is impacting clubs across Great Britain, particularly in the post-pandemic landscape. With varying membership costs and accessibility, attracting younger and more diverse members is becoming increasingly crucial. ⛳ At Custodian Golf, we’re diving deep into the data to understand these trends and help clubs adapt. Our latest research uncovers some surprising insights about the current state of golf memberships and the steps clubs need to take to secure their future. Curious about the full picture? Download our whitepaper to explore these findings and more. The time to act is now. https://lnkd.in/gaN3-Xaq #Golf #GolfClubs #CustodianGolf #MembershipTrends #GolfForEveryone Golf Club Managers Association Club Management Association of Europe (CMAE) The PGA The R&A UK Golf Federation
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