Pat Strader’s Post

Staying ahead of the curve is what we do, and 2025 will be no different. Check out our latest blog to see the DR team’s top trend predictions for the year ahead and get a glimpse into how we plan to tackle each one. https://bit.ly/3ZixIo6

"What is measured, improves." Check out our blog post to see how you can do this.

The future of content is here. Our Artlist Trend Report 2025 just dropped! We're sharing data-backed predictions that will shape your 2025 strategy. https://lnkd.in/dzXr7ddp Let me know which trend resonates most with your strategy for next year.

🚀 Insights from our Consumer Trends Report! 📈 Did you know that a fifth of consumers kickstart their purchasing journey straight from the brand's website, bypassing search engines altogether? As one of them, I resonate deeply with this trend. Trust is key, and I have my go-to brands that I rely on, bypassing the need to shop around. In today's digital landscape, Google searches often fall short, redirecting us to similar/mass shops instead of the ones we truly trust. The battle for consumer attention extends beyond search engines, reaching into the realms of lived shopper experiences and brand loyalty. Let's stay ahead of the curve by understanding and leveraging these evolving consumer behaviors! 💡 #ConsumerTrends #Brandloyalty #DigitalMarketing https://lnkd.in/dqM48J-Z

Direct marketers know that the playing field is always changing. So it's important to be aware of key trends and how they're going to transform they way we do business in the next 3-5 years. Here's a preview: https://lnkd.in/gSkZfU4W

𝐓𝐡𝐞 𝐏𝐨𝐰𝐞𝐫 𝐨𝐟 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐢𝐧 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠 Humans are not as rational as we like to think we are. Our decisions are often driven by 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬, 𝐢𝐧𝐬𝐭𝐢𝐧𝐜𝐭𝐬, and 𝐬𝐮𝐛𝐜𝐨𝐧𝐬𝐜𝐢𝐨𝐮𝐬 𝐛𝐢𝐚𝐬𝐞𝐬 rather than pure logic. This is where the power of psychology in marketing comes into play. According to a 2024 study by the Nielsen Norman Group, users typically spend less than 15 seconds on a webpage before deciding whether to stay or leave. In that brief window, your marketing must connect emotionally, build trust, and motivate action. One of the most powerful psychological principles in marketing is the concept of 𝐫𝐞𝐜𝐢𝐩𝐫𝐨𝐜𝐢𝐭𝐲. This is the idea that when someone does something for us, we feel compelled to return the favor. You can leverage this by offering something of value to your potential customers before asking for anything in return. For example, you might offer a free ebook, a helpful video tutorial, or a valuable piece of content. When users receive this gift, they're more likely to feel a sense of obligation to your brand, increasing the likelihood of a conversion. Another crucial psychological factor is 𝐬𝐨𝐜𝐢𝐚𝐥 𝐩𝐫𝐨𝐨𝐟. Humans are inherently social creatures, and we often look to others to guide our behavior, especially in uncertain situations. This is why customer reviews, testimonials, and user-generated content can be so powerful in driving conversions. A 2024 survey by BrightLocal found that 91% of consumers read online reviews before making a purchase decision. Showcasing positive feedback from satisfied customers taps into the psychological need for social validation, helping potential customers feel more confident in their decision to convert. Learn more about 𝗧𝗵𝗲 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗼𝗳 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 here : 🔗 https://lnkd.in/etURxG_V

How to Diagnose Your Winning Creatives in 2024. I’m about to give you my Framework for Success. This framework has 7 parts— so save this post for later and come back to it as needed. 1. Identify Key Soft Metrics Start by gathering these key performance indicators (KPIs) for each creative: Revenue Per Visitor (RPV): How much revenue are you generating per user who interacts with the creative? Unique Outbound Click-Through Rate (CTR): This shows the effectiveness of your creative in driving users to take action (e.g., click to your site). Cost Per Mille (CPM): This helps you understand the cost to reach 1,000 people, reflecting the quality and targeting congruence of your creative. (Note: there are more complexities to CPM, but we won’t dive into that here.) 2. Set Baseline Targets Before diagnosing, set baseline thresholds for success. (Consider your industry—these examples are for beauty): High RPV: Aim for a minimum of 4+. Creatives with RPV of 7.5+ are outliers that can scale for months. High CTR: Look for a 3%+ unique outbound CTR. Creatives with 5%+ are your best bets for scalability. Low CPMs: Ideally, keep this under €30, and anything under €26 is a sign of a top-performing creative. 3. Analyze Patterns With the metrics in hand, dig deeper: RPV Trends: Higher RPV means the creative is attracting high-value customers more likely to convert. CTR Performance: CTR alone doesn’t guarantee conversions, but high CTRs combined with low CPMs suggest winning creatives, audience congruence, or great intrigue. (Perfect for Q4!). CPM Comparison: Lower CPMs suggest good targeting and creative congruence, but higher CPMs could mean you’re in a competitive market or dealing with off-season targeting. 4. Test and Iterate Use these metrics to optimize your creative: Split Test Creatives: If a creative hits baseline metrics but you're unsure why, split test variations one at a time (e.g., headline, imagery, CTA) to pinpoint what’s working. Create Iterations: For creatives with strong metrics, make slight variations to maximize performance. Optimize Underperformers: If your creative falls short on RPV or CTR, tweak the hook, targeting, or offer. 5. Create a Data Dashboard Get a clear view of your data using a dashboard to track: RPV, CTR, and CPM trends across time periods (weekly, monthly, quarterly). Industry Benchmarks: Compare your metrics against industry standards to see where you stand. 6. Focus on Profit Your ultimate goal isn’t just to boost CTRs or lower CPMs—it’s to drive profit. Always evaluate how these metrics impact your overall profitability and adjust your strategy as needed. 7. Benchmark and Evolve Track your performance against: Weekly and quarterly goals to ensure continuous optimization. Year-over-year data to spot long-term trends and adapt to evolving market conditions.

We doubled a life science client’s traffic in 120 days. Here are 5 key steps we took to get there. First, we focused on content. We updated outdated posts and added fresh insights. Made every article more valuable to the audience. Second, we fixed the technical stuff. Improved site speed, removed dead links and optimized for mobile. A seamless experience keeps visitors on the page. Third, we targeted smarter keywords. Long-tail phrases with buyer intent. Less competition, more conversions. Fourth, we made on-page changes. Clear calls to action. Stronger internal links. Sharper meta descriptions. Every detail matters. Finally, we strategically went after low hanging but high quality fruit for backlinks. To generate a quick uplift - and it worked. Secured links that drive authority. No shortcuts. Just smart, consistent actions that will compound over time. That’s how we doubled traffic and created sustainable growth.

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