Patrick Hinton’s Post

Climate reporting often comes with a negative connotation, but it doesn't always have to 🌎 Jen Johnson and Jon Amar, both Climatebase fellows, released a new report titled: “Flipping the Script: Unlocking Hopeful Climate Stories." The report offers a compelling case for shifting the narrative towards stories of climate progress. Check out our brief recap about the report and what #PR pros need to know about pitching climate reporters on our blog! https://lnkd.in/gzw9GdnP

Climate Change Communication How to Target Specific Audiences As Dr. Matthew Winning points out in this clip, effective climate change communication requires a targeted approach. We need to: 1. Identify specific audiences 2. Understand what they care about 3. Tailor our message to their interests and preferred content formats Climate change impacts every aspect of our lives from politics to business and beyond. It's a systemic challenge that requires engagement from all sectors of society. By focusing on what matters to each audience, we can make climate action more relatable and actionable. Let's move beyond one-size-fits-all messaging and start crafting climate conversations that resonate on a personal and business level. Learn more about this approach:  https://bit.ly/3WkaH2K #climatechange #communication #sustainability #climateaction

Effective Climate Communication with Baliqees Salaudeen-Ibrahim To achieve climate action, effective climate communication is necessary. However, it is important to consider three things: your audience, story and power. These will guide you to tailor your story with empathy using clear language and simplicity. Also, social media provides a global space for digital climate action. It is a catalyst, and can be used strategically. With the different dynamics across the different platforms, it can be leveraged for online campaigns. You can raise it, you can mobilise it, you can drive it. Social media is yours, use it for climate action. KeleChukwu Ibe writes✍️ #PureandIndustrialChemist #EnvironmentalChemist #NGYouthsSDGs #Climatevoicesng #Climatechange #SustainableDevelopmentGoals

🌍 An Eye-Opening Session on Climate Storytelling 🌍 Today, I had an eye-opening experience attending a session on Climate Storytelling, facilitated by Joi Lee. It struck me how climate change remains the biggest story journalism has yet to successfully tell. Joi shared many valuable insights on storytelling for a new world, highlighting that 98% of environmental stories are framed negatively and that 55.7% of youth believe "humanity is doomed." This underscores the need for diversity in climate stories and a focus on solutions framing. The role of data in storytelling was also fascinating, showing how we can shift the narrative towards hope and action. Excited to incorporate these approaches in future climate communications! 🌱 #ClimateStorytelling #SolutionsJournalism #ClimateAction #SustainableFuture #StorytellingForChange

Mentions of #climatechange in news articles have increased nearly 300% in the last two years. The impacts of climate change are quickly becoming unprecedented, as are the ways we communicate about them. I recently read a report from Muck Rack and Climatebase that mentioned climate coverage tends to be catastrophic, which has pushed many readers (and communicators) to climate despair- but we don't have to always feel that way. Every day, environmental advocates, communicators, and reporters are making progress towards a #sustainable future. PR pros can play a key role by shifting the narrative. By focusing on data-driven reporting and the measurable impacts of climate mitigation efforts, we can create more authoritative and action-oriented communication. Take a look at Muck Rack's insights here: https://rb.gy/5g44x0

It is so common to spend ages on a piece of research, a report or opinion piece to create something with true insight and impact. And then simply move on.  But, as today's Guardian reminds us, repetition is a powerful tool. We need to return to, refresh and repeat our messages, data and stories time and time again. So the science, its impacts and the actions that must and can be taken really get through. #repeat #revisit #communications #PR #climate #nature #truth

Climate terms often feel distant and complicated, yet they impact every aspect of our lives. To bridge this gap, I’ve been creating explainer videos using Canva, simplifying complex climate jargon into digestible, visually appealing content for my community & social media audience. From demystifying climate finance to breaking down reforestation strategies, my goal is to make climate action understandable and actionable for everyone. By empowering communities with knowledge, we’re creating a ripple effect of informed decisions, advocacy, and sustainable practices. Enjoy this 2min video that we played for our community during the #KilifiintergenerationalClimatechangedialogue #KICCD2 #ClimateAction #ScienceCommunication #Climatecommunication #Sustainability #ClimatePolicy #DesignForGood

If you need help connecting to your audience on #Instagram as an #impactentrepreneur or independent #climatesolutions professional, here's some solid advice. Relatability, consistency, and empowerment are the keywords in the attached post. Would highly recommend following @theclimateprotagonist on IG for more inspiration. 💚 Outstanding work 👏👏👏

Fuel hope, not fear, in our climate journey: articulate long-term visions, champion solutions, and inspire action through unity and humanity

Hear Will Hackman in conversation with our director of communications Ross Findon🦑 and Nicole Kennan at this Terra.do event on Monday, May 6th. They'll be diving into insights from our white paper #ANewErainClimateCommunications and examining how we accelerate climate action through the power of communication. 💡 Register below #climatecommunications #climateaction #communications #storytelling #climatecreative