Patrick D'souza’s Post

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Strategist and writer Sydeny australia for sober businesses and people

Optimise your servers if you want your content or your site to rank! You won't get any calls if it doesn't! There is something worse than not having a website and that's having a site and getting no calls or enquiries from it. What this means is - you've set your site up incorrectly. You have not written it based on the keywords people in your industry are using to look for content to aid purchase decisions in your industry. Aim for keywords that support a purchase decision not category genetics - you'll get click throughs but not profitable sales from them! Let's say you're a travel agency or an airline like Qantas, EMIRATES, Singapore Airlines or Cathay Pacific - keyword tools from Google and other other 3rd part vendors such as SEMRUSH will tell you which words are ranking daily - so you can adjust your ads, copy media selection (platform buys) and content pages they link to on a daily basis You change positions of images and promotions and offers and messages - so you identify the best performing combination and roll it out - worldwide. that's how it works! Patrick

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