Invest in values. Invest in morals. Invest in integrity. As opposed to mere ads. And you avoid getting heckled in parliament. And raped on Twitter. There are no excuses for Woolworths or for Coles or for its agencies M&C Saatchi and DDB Australia and it's marketing training consultant Mark Ritson (marketing staff apparently did the mini MBA program distributed by Monash University. Both brands have earned themselves over 100 million in regulatory fines for consumer misinformation. Misinformation is not miscommunication. It is a deliberate attempt to fool the customer and increase market share and revenues this way. Given I was Director of Digital at Droga5 on Woolworths Supermarkets before leaving to become of OGILVYONE WORLDWIDE LIMITED - still number one for direct and digital communication personal communications that get people to act (that was the way I positioned the KL Office very successfully) - it saddens me to see Woolworths fall - given the "never before seen in in Australia, digital applications we created for them such as the seasonal fruit and veg selector that got them to EAT FRESH! It was the first time, anyone had used technology and data to automat what fruit and veg were advertised based on season to ensure freshness (their proposition). Still, what do you do? When brands get ARROGANT, they get COMPLACENT and start to lose customers and jettison partners and agencies as the"whodunit" syndrome finally kicks in! And THAT in a nutshell is what has happened to Woolworths Supermarkets , Coles Group , M&C Saatchi UK , DDB Group Australia Australia and Coles Group and their marketing consultant. They all fell for the oldest trick in the book - they "slapped each on the back". Ignored the naysayers. They became arrogant and COMPLACENT and their brands are now paying a HEFTY price for their their decision. When managing brands - it's more stressful than managing Kim Williams (Foxtel/ABC) + one cannot afford to take one's eye off the ball! It's unprofessional. Patrick DSOUZA Marketing Communications Adviser Redfern Sydney Australia 🦘 Marketing is Communication And EMPATHY will alway beat creativity EMPATHY FIRST is the way Seek First to understand - the business problem you are trying to solve!
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Psychological aspects of marketing. Why branded products make more sales even if the quality of their products are not the best. The FOMO(fear of missing out) effect is a great psychological tool in marketing. The fear of missing out on grasping or joining a particular trend will get people stuck on just anything. The ENDOWMENT effect. The idea that once someone gets something special, something trendy, it gains more value with time. This can push people to get a highly paraded item just to show off its value with time. The STATUS effect. Most brands sell lifestyles and the idea of people wanting to belong to a high value group would push them to hop on any trendy, high value lifestyle. A GOOD product. A good product with good PR will eventually sell. People want to get the value of their money in products. A well developed brand will be easy to communicate. An INFLUENTIAL INFLUENCER. Getting an influence to push a product into the market has been the best marketing strategy of many companies. This does not mean hiring just any popular person with numbers to influence your product. Hiring someone who's lifestyle influences the masses and has a track record to proof it is ideal for a marketing strategy
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Sales Savvy & MBA Ambitious | 2 Years of Sales Achievement & Pursuing Advanced Business Education.
What a nice turning point for me, adult marketing was presented and I actively took part in the marketing performed by our friends. This is where I sensed: “Connect, Convince, Convert “ “Marketing is not about selling products, it is an experience design. It's about listening, feeling, and solving the pain of people and besides their core pain. Trustworthiness comes from genuineness, emotions come from the story. Loyalty comes from the worthiness of a person. It's a tough pitch but marketers have to pitch it in a way such: - Attention is caught - Passion is provoked - Action is incited To show the power of connecting creativity, data, and empathy - clients don't buy products, clients turn into brand advocates. And brands become legends. Just do not forget - marketing is about dialogues, not monologues. Talk to people instead of at people – listen, change, and motivate – the world is ready.” Special thanks to Dr.Pretty Bhalla ma'am for making us grow and shine. Lovely Professional University Mittal School of Business - LPU
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JUST CREATE. | Extreme Adventurer & Car Community Creator | VP Babson Car Club | Management & Entrepreneurship Mentor | Weissman Foundry Prototyping Scout | Education Abroad Advisor
Price, Product, Place, Promotion — What does it mean? MARKETING! This past Wednesday, I had the privilege of joining Mike Grandinetti's graduate-level Marketing Management course at the Harvard Extension School as a guest. The session featured Christopher Brennan, NBA marketing and brand partnership expert, who shared powerful insights on retail development, partnerships, merchandising, and—most importantly—PRICING. As someone exploring sponsorship opportunities in the automotive industry, I asked: How do you price a partnership so both sides feel valued and walk away with a win-win deal? Here are three key takeaways from his response: 1. Start with market research. Know the going rates in your industry to set a solid baseline. 2. Highlight your unique value. Showcase what sets you apart and the tangible/intangible benefits you offer. 3. Aim for mutual growth. Frame the partnership as a shared vision, focusing on how both parties can achieve success together. This experience reminded me that impactful partnerships are built on trust, creativity, and mutual benefit. Huge thanks to Professor Mike Grandinetti and Christopher Brennan for the opportunity and insights. I’m excited to apply this knowledge as I grow on my entrepreneurial journey. Mike Grandinetti, Christopher Brennan, Lee Gustafson, Liz Vanzura, Stephen Brand, Adam Bernard, Rick Vanzura, Yasuhiro (Yasu) Yamakawa, Ph.D., James Hunt, Erik Noyes, Ruth Gilleran, Sandy Bravo, Kristen Getchell, Sharon Sinnott. -Just Create.