Patricia Fukuda O'Donnell’s Post

The Catalyst for Brazil's Innovation Boom #30anosdoReal The graph below shows Brazil's monthly inflation rates over the past decades. The Plano Real, implemented in 1994, put an end to the hyperinflation that once reached 82.39% in a single month in 1990. Before that, the economic environment was a roller coaster, and doing business in Brazil was extremely challenging. Entrepreneurs weren’t just heroes—they were SUPER HEROES. The Plano Real brought stability, which was crucial for attracting long-term investments. Along with privatization efforts across various sectors, this allowed Brazil to rebuild critical infrastructure, including in telecom, setting the stage for modern innovation. A new wave of innovation has flourished since 1994. Endeavor entered Brazil in 2000, CUBO Itau was founded in 2015, and landmark startups like iFood (2011) and Nubank (2013) emerged. In its seed pitch, Nubank highlighted its online distribution strategy, citing a WSJ article: "Brazil: The Social Media Capital of the Universe." Today, Nubank is the world's largest digital bank outside of Asia. As we celebrate the Plano Real's 30th anniversary, we also honor the ingenuity and resilience of Brazil's entrepreneurs who, present through economic turbulence and stability alike, ignited this new cycle of innovation and will continue to spread opportunities in the cycles ahead. The Plano Real unleashed Brazil's new innovation era, setting the stage for a thriving startup ecosystem that continues to evolve and inspire. https://lnkd.in/g4GziiND

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