Program Manager | Strategic Planning | Digital Health | Change Management
HBR Article: How to Map Out Your Digital Transformation by Benjamin Mueller. The following parargra "If digital transformation is supposed to be meaningful and lasting, companies must think about changes in products and processes more than changes in technology. But many companies struggle to look past the shiny promises that usually accompany new technologies. As a result, they dedicate too many resources and too much attention to the technology side of digital transformation projects." This passage is emphasizing that for digital transformation to be truly effective and enduring, companies need to focus more on changing their products and processes rather than just adopting new technologies. Meaningful and Lasting Transformation: To achieve a digital transformation that has a real and lasting impact, it's not enough to simply implement new technologies. The transformation must also involve significant changes in how the company operates, including its products and processes. Focus Beyond Technology: Many companies get distracted by the allure of new technologies and their flashy features. They may become overly focused on the technology itself rather than considering how it will affect and improve their existing products and processes. Resource Allocation: Companies often allocate too many resources (time, money, and attention) to the technology side of the transformation. While technology is important, the success of digital transformation depends more on how well it integrates with and enhances the company’s overall strategy, processes, and product offerings. Shiny Promises: New technologies often come with exciting promises and marketing hype. Companies might be drawn to these promises without fully evaluating how these technologies will fit into and improve their actual business operations. In summary, the passage is suggesting that for digital transformation to be truly effective, companies should prioritize how changes in technology will impact and improve their products and processes, rather than being swayed by the latest technological trends. #digitaltransformation #change #innovation
