Patou Nuytemans’ Post

Unlocking effectiveness one step at a time!

We’re thrilled-in the best possible way We did it: Agency of the Year at LAIF—the highest honor in our industry. For those who don’t know, the LAIF Awards (Lagos Advertising and Ideas Festival) is like the Emmys for Nigerian advertising—and now, it’s a creative stage for the entire continent. So, yes, this is huge. Winning this feels like validation, like every late night, every tough call, and every bold idea was worth it. Since speeches weren’t allowed on stage, we’re pouring our hearts out here—this is our Thanksgiving note to everyone who made this dream a reality. Throwback to then... The last time we held this title was almost a decade ago. Since then, we’ve kept pushing boundaries, consistently delivering stellar work and earning medals at competitions like the Pitchers and Loeries. But the Agency of the Year award kept slipping through our fingers, a constant reminder to dream bigger, dig deeper, and refuse to settle. And Now... This year is different. With laser focus, relentless effort, and the trust and partnership of clients who inspire us daily, Insight Publicis is back at number one. And while winning in the past was unforgettable, this moment feels even sweeter. Why? Because it’s not just about the award—it’s about the journey. Insight Publicis was founded 44 years ago on the backs of dreamers and doers who refused to settle for mediocrity. That grit, that fire—it’s still alive today, and it’s what makes this win so meaningful. Here’s to You... The Humans of Insight—the dreamers, creators, and changemakers who refuse to rest on their laurels. To the ones who show up every day, pushing harder, thinking bigger, and proving that excellence is a habit. Here’s to more creativity, more innovation, and more milestones—fueled by real work, real partnerships, and a whole lot of heart. Let’s keep rewriting the rules, one groundbreaking idea at a time. This win is for all of us, and we couldn’t be prouder. Here’s to the journey ahead—together. 🥂✨  #winning #Awards #Advertising

It’s started! Cannes Lions has kicked off its annual festival today, celebrating the very best of the industry’s creativity. W is extraordinarily proud to have won 16 Cannes Lions campaigns to date, and this year, we are very excited to ALREADY be up for 7 more – for longstanding clients Marmite and Pot Noodle, with further shortlists still to be announced in the coming days! Creativity is of course key to campaign excellence. But creativity counts for nothing if no-one sees it. Fame therefore continues to be one of THE most important metrics, and our role is pivotal in creating and measuring that fame. Harnessing the power of earned media to generate brand fame is at the heart of what makes campaigns so successful. In a world obsessed with social media, the impact of anchor news media and marquee broadcast coverage is greater than ever. Trusted media continue to provide the most powerful measure of national zeitgeist; an accurate barometer of cultural currency and social conversation. Our job is to ensure that earned media channels are talking about our clients' campaigns – and when they do, we know that the campaign has made it! We are so proud to work alongside the teams at Unilever and adam&eveDDB on these incredible campaigns for Marmite and Pot Noodle, and we can’t wait to see how the week unfolds! #Cannes #Earnedmedia #Media #PR #Campaigns

We are always up for a dare at Agnostic. We dare to push the work further and faster. Our favourite brief is one that sounds impossible - a real 'double dare you to crack this one' kind of brief. One of our core principles is to dare each other to be great. Which is why being named one of The Globe and Mail Canada's Top Growing Companies feels like the ultimate dare - what will we do next.... !!?? For now, how lucky am I to work with such an incredible talent force as the Agnostic team and to partner with clients who dare to believe in better. 👏 #TopGrowing24

Ilias Charalampidis appointed as Head of Digital at BGM OMD Group Ilias Charalampidis has taken on the role of Head of Digital at BGM OMD Group, aiming to further enhance the company’s service offerings and drive its dynamic growth. With over 10 years of experience in the media industry, Ilias previously held the position of Digital Account Director. BGM OMD continues its digital transformation journey, which began last year, by investing in its employees' ongoing growth, empowerment, and development, an integral part of our company’s strategic vision. “Ilias, in his new role, will strengthen our digital services and products, further enhancing the experience we provide to our clients,” said Petros Lytrivis, Chief Digital Officer of BGM OMD. #BGMOMD #OMD #LeadershipAnnouncement #DigitalTransformation #MediaInnovation #TeamGrowth #DigitalLeadership #CareerMilestone

Our next speaker is an accomplished marketing and brand communications practitioner with close to 10 years in the game. @VanessaWanyee, Group Account Director, Ogilvy Africa will be gracing the stage come the 8th of August. “Aligning Brand Purpose With Public Mood” is the topic that Vanessa will dive deep into. We are treading on murky landscapes with unavoidable macro influences that affect how brands operate Consumers want more action and brands just can't sit on the fence since it costs more to stay silent. It's not business as usual, learn how your brand can respond to macro and micro events influencing its area of operation. Save your Spot: https://zurl.co/BsTB #brandcommunications #brandresponse #marketingevent

So many agencies say this is a goal. And if you’ve ever entered, it’s REALLY hard to win—because there’s nowhere to hide. Employees know & feel whether or not they are valued and heard and supported. I also know firsthand that it’s really hard to run a successful, profitable agency. We’re all navigating the same tumultuous shifts & pressure & existential crises. And leaders are humans, so you can’t possibly get it right all the time. But even if not perfect (no human or company can be), are you making a GENUINE commitment to listening to your teams, to improving and trying to change for the better? Being a #BestPlaceToWork is a core value at FINN Partners, so it’s awesome to see that the mission flows through to the #employeeexperience. #WorkHardPlayNice #BestAgencyToWorkFor

Clearly, Effective Media

In a moment of accelerated #data & #technology, talent matters more not less. Privileged to have spent a few days with Charlotte Lee, Tony Harradine and our inspiring OMD APAC leaders discussing the future of agency services and the growing role #APAC is playing in our worldwide strategy, especially when it comes to #digital #transformation and #commerce innovation.

An effective public awareness campaign uses various methods to communicate its message. Traditional media such as newspapers, television, and radio are valuable tools, while a mix of print and electronic media, including posters and brochures, can boost impact. Advertising and targeted messaging campaigns can promote specific themes, like healthier lifestyles, and can be directed at specific groups. Public awareness campaigns are crucial for improving a company's reputation and fostering transparency, leading to increased trust and customer engagement. Periodic evaluations ensure that these campaigns remain effective and achieve their objectives. An assessment should involve both internal and external reviews, focusing on metrics and indicators to measure success. To maintain the sustainability of a public awareness campaign, it’s important to align the operational plan with clear goals. Promoting transparency and hosting annual conferences can also support public awareness and enhance a company's reputation, contributing to a positive public perception and stronger business outcomes. #CynosureComms #CynosureWorldwide #PRcampaigns #SaudiExpo2030 #SaudiVision2030 #RiyadhPRagency #PRstrategies #PRinSaudiArabia #RiyadhPRservices #PR #PRAgency