According to Sidney Waterfall, 2025 is going to be the year of #product marketing fundamentals. Find out why in our latest episode of #MarketingMayhem 👇 https://bit.ly/49jOt6M
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A product is never just a product. You should be more concerned about the experience you create around the product. #productmanagement #productmarketing
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Every product has a story. Learn how to write yours with our in-depth guide to the product lifecycle. Discover strategies to extend product life and maximize profits. Subscribe to our YouTube channel for more! #productlifecyclemanagement #businessgrowthhacks #marketingessentials #smallbusinessowner #digitallysimply
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IBM MSFT SAP - B2B product management coach, consultant, trainer, and speaker passionate about increasing business impact with innovative, customized programs for individuals and organizations.
MOST PMs AREN'T EXPERTS IN GO-TO-MARKET And it's a mistake. I've said it a million times: building the product is the easy part. Building a business around it is what's hard. Want to start working on your business/GTM chops? Watch this explainer (comments) and create a GTM canvas for your product. You can also check out our other free resources. #product #productmanagement #prodmgmt
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5 things every Product Manager should know about product marketing. And what happens when they don’t know. ____ 1️⃣ Customer perception rules all 2️⃣ You must know what you’re replacing 3️⃣ Message testing is just as important as product testing 4️⃣ Distribution is part of the product 5⃣️ The best product doesn’t always win ____ Endless golden content for PMMs from the brilliant minds over at Fletch PMM. 👏 Credit: Robert Kaminski 🎯 Anthony Pierri 🎸 #productmarketing #productmanagement
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Product Management | Project Management | Business Development | Business Operations | Strategy Planning
In PM, strategy is what and why and roadmap is how and when.
Digital Product Manager || Customer Success Professional || Agile Mindset || AI & ML Enthusiast
Is your product’s unique value proposition (UVP) crystal clear? Does it effectively communicate what sets you apart from the competition? Developing a well-rounded product strategy is essential for driving growth, meeting customer needs, and outperforming the competition. Curious to know how? You can read on to discover practical steps and frameworks for crafting a strategy that resonates with your audience and elevates your product. In this week’s PM masterclass, I delved into how a solid product strategy is the backbone of growth. Your product strategy should answer the "who" and "why" behind your product, while the roadmap tackles the "what" and "how". Remember, no idea is new, but how you position your product makes all the difference. Check out the slides below for more key takeaways. Don’t forget to share with PMs in your network! Let's keep learning and growing together. Cheers to continuous learning! #ProductStrategy #ProductManagement #GrowthStrategy #pblmasterclass2024 #Roadmap #UniqueValueProposition #GoToMarket #CustomerCentricity #BusinessGrowth
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Marketing executive that helps companies grow by winning new customers, keeping the customers they win, and growing the customers they keep | VP Product Marketing | VP Marketing | CMO | GTM expert
Read more 👉 https://lttr.ai/AXgq4 You are probably familiar with a launch checklist that focuses on deliverables. This is better. #launchreadiness #productlaunch #productmarketing #productmanagement
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Really enjoyed researching and writing this piece highlighting two fundamental takeaways for #productmanagement: 🎯 Understand who your core customers are and how you can continuously serve them in differentiated ways 🎯 Understand who’s _close_ to loving your brand, product, or service, and see what’s holding them back from becoming raving fans Build in feedback loops to both of them and iterate towards product/market fit.
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Here's a quick refresher on the difference between Product Strategy and Product Roadmaps: Product Strategy - Explains larger product and company vision - Outlines ideal user behaviours and the challenges of changing them - Defines clear metrics to track vs. Product Roadmap - Explain what you're building and when - Outlines features and milestones that are connection to your ideal user behaviours - Defines tasks, features, and sprints that you think will impact your key metrics
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Passionate about consistently improving systems to support effective delivery of our purpose and strategy.
I absolutely love this overview visual of the levels of planning with the Product Realm. Thank you The Product Compass. Because in our world thing changing at such a rapid pace, we need to keep up and continue for focus on preparing as best we can. Through this rapid pace - to take all on the journey with you and to understand and communicate changes collaboratively, it becomes more important to plan and prioritise. The faster your rate of change, the more regularly you should be re-visiting your planning. #helpeachothergrow #productmindset #agilemindset
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