PathFactory reposted this
Let’s be real: Most B2B content tastes like a crappy cup of coffee. Why? Because we’re relying on guesswork and a can-do attitude. I don’t know about you, but I’m done celebrating “the world’s best content” without knowing if it actually works.
Pete Lorenco Most B2B content lacks a few things: - POV - Real examples - How to take action Platitudes are great, examples give the context and proof that what you are saying is legit.
How marketers want their audience to react: World's Best Content!! Congratulations!! 🏆
Totally agree! Too often, B2B content is based on assumptions rather than data. It's time to focus on strategies that actually drive results, not just empty buzzwords.
"world's best content" - is an Olympics category we desperately need 😂😂 Guesswork only keeps you guessing Pete Lorenco
Being “creative” and being “disruptive” with your content is just empty words in most cases. You’re content is only as creative as it reflects in your pipeline.