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View profile for Pete Lorenco, graphic

VP of Marketing @ Pathfactory || #5to9: Dad x2

Let’s be real: Most B2B content tastes like a crappy cup of coffee. Why? Because we’re relying on guesswork and a can-do attitude. I don’t know about you, but I’m done celebrating “the world’s best content” without knowing if it actually works.

Being “creative” and being “disruptive” with your content is just empty words in most cases. You’re content is only as creative as it reflects in your pipeline.

Jonathan Bland

Co-Founder @ Omni Lab | Paid Media for B2B SaaS brands

1w

Pete Lorenco Most B2B content lacks a few things: - POV - Real examples - How to take action Platitudes are great, examples give the context and proof that what you are saying is legit.

Meisha P.

B2B Marketing Nerd | Events, Content, and Campaigns Are My Jam ⚡️

1w

How marketers want their audience to react: World's Best Content!! Congratulations!! 🏆

Swati Aggarwal

Founder and CMO @resonaX.ai - Helping B2B Founders & Marketers to know their ideal customers and create marketing experiences that resonate and convert better

5d

Totally agree! Too often, B2B content is based on assumptions rather than data. It's time to focus on strategies that actually drive results, not just empty buzzwords. 

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Stella Šakić

Helping C-suite leaders close 5-figure deals on LinkedIn with content alone | Ghostwriter + Consultant for reputation driven inbound

1w

"world's best content" - is an Olympics category we desperately need 😂😂 Guesswork only keeps you guessing Pete Lorenco

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