PathFactory reposted this
Friendly holiday PSA: Let’s make it easy for buyers to … buy. I’ll admit it, I’ve been guilty of setting traps like Kevin from Home Alone. Content gates, unwanted cold emails, bloated sites — you name it. The paint cans seem like a smart move at the time, but they usually just frustrate the people we’re trying to help. This season, let’s clear the path for our buyers. No traps, just winning content. Who’s with me? Shout out to Todd & Obaid for inspiring our team to have more fun with content.
Dude this would be so funny if it weren’t so painfully accurate.
Hahahahahahah. This is hilarious because it’s true.
Fantastic and also the best Xmas move ever imo 🎄
This is hilarious!! LOL
Hahaha - excellent execution on the video mate. Props to you and the team!
Love it!
Marv just wanted to buy. Love this!
Haha, this is hilarious 😂 def sharing!
This is so funny. Sharing!
Marketing’s entire strategy shifts when they accept the fact that modern buyers don’t want all that stuff. They just want all the buying information to make a decision. If you take it from that vantage point, marketing’s objective is to empower independent buying journeys. The result? Hand raisers who WANT to speak with sales.