PathFactory’s Post

Here’s a look at how Arc’s team turned their marketing into a powerful growth engine and what B2B brands can learn from their approach. Swipe through for the main takeaways! 👇

Don't underestimate the power of storytelling! Some of the most successful brands today are those that embrace storytelling, recognising that, at its core, B2B marketing is about connecting with people. Read more at https://lnkd.in/ehz65SeC #storytelling #b2bmarketing #marketingstrategy #contentmarketing #brandstory #businessgrowth #digitalmarketing #marketingtips #storytellingpower #marketinginsights

Don't underestimate the power of storytelling! Some of the most successful brands today are those that embrace storytelling, recognising that, at its core, B2B marketing is about connecting with people. Read more at https://lnkd.in/ehz65SeC #storytelling #b2bmarketing #marketingstrategy #contentmarketing #brandstory #businessgrowth #digitalmarketing #marketingtips #storytellingpower #marketinginsights

The message is clear: stop selling and start telling stories!

This week's Marketing Tales is here. 🎭 "A pat on the back is not a foot in the door." New episode drops every week. Head over to The Marketing Tales to read many more episodes of our comical takes on the B2B marketing world. 👻 #b2bmarketing #accountbasedmarketing #accountmanager

We are giving the five DON’Ts for marketing in 2024 (there are probably a lot more than five but it’s a start). In this episode of The B2B Marketing Mindset, Pete and Bill discuss what marketing follies to avoid. https://lnkd.in/gU3qEhba #B2BMarketingMindset #B2BMarketingStrategy #B2BMarketingResearch

We are giving the five DON’Ts for marketing in 2024 (there are probably a lot more than five but it’s a start). In this episode of The B2B Marketing Mindset, Pete and Bill discuss what marketing follies to avoid. https://lnkd.in/gU3qEhba #B2BMarketingMindset #B2BMarketingStrategy #B2BMarketingResearch

We are giving the five DON’Ts for marketing in 2024 (there are probably a lot more than five but it’s a start). In this episode of The B2B Marketing Mindset, Pete and Bill discuss what marketing follies to avoid. https://lnkd.in/gU3qEhba #B2BMarketingMindset #B2BMarketingStrategy #B2BMarketingResearch

Did you know that exceptional ad creative can boost sales effectiveness by 10-20x? Yet many B2B marketers are struggling to find their creative spark. We've crafted the ABLe framework to help you craft content that truly shines. It's not just about standing out – it's about giving your business a real competitive edge. Check out our CMO Scorecard report to learn how you can apply the ABLe framework for creative brilliance. 🔥 Find it here: https://lnkd.in/e4aczpiz #TheB2BInstitute #B2BMarketing

Do you get hungry when you see red? Do you feel calm when you see blue? Do you know you're about to be hit with B2B Marketing excellence when you see the Refine Labs green? Monica Beesting was on Stacking Growth Snacks this week to talk about 'where to start' with a creative design strategy! Watch the whole episode at the 🔗 in the comments!