Passive Tactics’ Post

Forget about TOFU, MOFU, and BOFU—funnels are DEAD! Wait… did I just say that? Well, hold on. Funnels may seem outdated in today’s marketing world, but the reality is, if you’re not strategically using Top-of-Funnel (ToFu), Middle-of-Funnel (MoFu), and Bottom-of-Funnel (BoFu) tactics to nurture your leads, you’re setting yourself up for failure. 🚨 Here’s why sales and marketing still thrive on the funnel method—and why, no matter how “dead” people claim funnels are, they’re still one of the most powerful frameworks to turn leads into customers. Let’s break it down: 🔵 1. Top-of-Funnel (ToFu): Awareness Stage People aren’t ready to buy when they first hear about you. Shocking, right? 😱 This is the awareness stage where your goal is to educate and entice. Through blog posts, videos, social media, and ads, you’re putting your brand in front of new eyes. You’re not asking for a sale here—you’re offering value and grabbing attention. Tactics: SEO-optimized blog posts, viral social media content, informative webinars. So, are you still saying funnels are dead? Let’s see what ToFu does for your brand visibility and lead generation. 🍽️ 🟡 2. Middle-of-Funnel (MoFu): Consideration Stage Okay, now people know you exist, but why should they care? MoFu is where your audience evaluates your products or services. This is your chance to nurture these leads, turning cold prospects into warmer ones. Think email campaigns, case studies, or eBooks that help solve their problems. You’re building trust and relationship. Tactics: Case studies, free trials, explainer videos, detailed guides. If you’re skipping MoFu, you’re pushing leads away. It’s where prospects start connecting the dots about why your solution is the right fit for them. 🔴 3. Bottom-of-Funnel (BoFu): Decision Stage Here’s where the magic happens—well, sort of. BoFu is when your lead is almost ready to buy, but not quite. Your job here is to give them the final push through personalized offers, demos, or testimonials to seal the deal. If your sales team isn’t aligned with your BoFu tactics, you’re missing out on closing. Tactics: Personal consultations, discounts, product demos, customer testimonials. Are you still thinking funnels don’t work? Look at your conversion rates—BoFu is where the deals are won or lost. 💬 Let’s Debate! Do you think marketing funnels are outdated, or are they still essential in today’s sales and marketing strategy? What do you think works better? I’d love to hear your thoughts—especially if you disagree! Let’s talk funnels and strategies in the comments! 👇 For more insights on digital marketing, sales, and funnels, visit dilawarjavaid.com. #Marketing #Sales #MarketingFunnels #TOFU #MOFU #BOFU #SalesStrategy #LeadGeneration #ConversionRates #ControversialMarketing #DilawarJavaid #DigitalMarketing #SalesFunnels

𝐇𝐨𝐰 𝐖𝐞 𝐁𝐨𝐨𝐬𝐭𝐞𝐝 𝐒𝐚𝐥𝐞𝐬 𝐛𝐲 𝟔𝟎% 𝐢𝐧 𝟔 𝐌𝐨𝐧𝐭𝐡𝐬 𝐟𝐨𝐫 𝐎𝐮𝐫 𝐂𝐨𝐚𝐜𝐡𝐢𝐧𝐠 𝐂𝐥𝐢𝐞𝐧𝐭! 📈I'm excited to share a success story about how our strategies helped our Coaching client, a professional development firm, achieve incredible growth. Here’s how we did it: 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬: Flat sales growth 📉 Low website traffic and engagement 🌐 Difficulty converting leads into paying clients 💼 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬: Increase sales by at least 50% in six months 🎯 Boost website traffic and engagement 📊 Improve lead conversion rates 🔄 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐞𝐝: 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: 1. Segmented the email list and created personalized content for each group. 2. Set up automated email sequences to nurture leads. 3 .Result: Email open rates jumped from 15% to 30%, click-through rates from 2% to 6%, and a 20% increase in conversions from email campaigns. 📧 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: 1. Developed a content calendar for consistent posting. 2. Shared success stories, client testimonials, and valuable tips. 3. Result: Social media followers grew by 50%, engagement rates increased by 70%, and 30% more leads through social channels. 📱 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐒𝐄𝐎: 1. Conducted keyword research and optimized website content. 2. Improved user experience on the website. 3. Result: Organic traffic up by 80%, bounce rate down by 15%, and lead conversion rate improved by 25%. 🌟 𝐖𝐞𝐛𝐢𝐧𝐚𝐫𝐬 𝐚𝐧𝐝 𝐎𝐧𝐥𝐢𝐧𝐞 𝐖𝐨𝐫𝐤𝐬𝐡𝐨𝐩𝐬: 1. Promoted webinars through various channels. 2. Offered free, valuable content to attract potential clients. 3. Result: Webinar attendance up by 100%, 40% of attendees signed up for paid sessions, and an additional 15% in sales from follow-up offers. 🎥 𝐎𝐯𝐞𝐫𝐚𝐥𝐥 𝐑𝐞𝐬𝐮𝐥𝐭𝐬: Sales Growth: 60% increase in sales within six months. 📈 Lead Generation: 50% more leads generated per month. 🚀 Client Conversion: Conversion rate improved by 30%. 🔄 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Targeted strategies and consistent engagement can lead to significant growth. 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐢𝐧-𝐝𝐞𝐩𝐭𝐡 𝐫𝐞𝐩𝐨𝐫𝐭? 𝐂𝐨𝐦𝐦𝐞𝐧𝐭 "𝐆𝐫𝐨𝐰𝐭𝐡" 𝐛𝐞𝐥𝐨𝐰, 𝐚𝐧𝐝 𝐈 𝐰𝐢𝐥𝐥 𝐬𝐡𝐚𝐫𝐞 𝐢𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮! #BusinessGrowth #MarketingStrategy #CaseStudy #SalesSuccess #DigitalMarketing #ProfessionalDevelopment #business #entreprenuer

🧛♂️Stages of the Marketing Funnel🧛♂️ 🕵️♂️Awareness: ✍️Objective: Capture the attention of potential customers. ✍️Activities: Content marketing, social media posts, SEO, paid ads, PR campaigns. ✍️Metrics: Impressions, reach, website traffic, social media followers. Interest: ✍️Objective: Generate interest in the product or service. ✍️Activities: Blog posts, webinars, email marketing, targeted ads, informative videos. ✍️Metrics: Click-through rates, time on page, bounce rates, email sign-ups. Consideration: ✍️Objective: Encourage potential customers to evaluate the product or service. ✍️Activities: Case studies, product demos, comparison guides, retargeting ads. ✍️Metrics: Engagement rates, lead quality, content downloads, demo requests. Intent: ✍️Objective: Drive potential customers to express intent to purchase. ✍️Activities: Free trials, special offers, cart abandonment emails, testimonials. ✍️Metrics: Add-to-cart rates, free trial sign-ups, email open and click rates. Evaluation: ✍️Objective: Help prospects make the final decision to purchase. ✍️Activities: Sales calls, detailed product information, customer reviews, competitive analysis. ✍️Metrics: Conversion rate, sales pipeline velocity, proposal acceptance rates. Purchase: ✍️Objective: Convert prospects into paying customers. ✍️Activities: Seamless checkout process, personalized offers, limited-time discounts. ✍️Metrics: Sales revenue, average order value, customer acquisition cost. Post-Purchase (Loyalty and Advocacy): ✍️Objective: Retain customers and encourage them to promote the brand. ✍️Activities: Customer support, loyalty programs, referral incentives, follow-up emails. ✍️Metrics: Repeat purchase rate, customer lifetime value, Net Promoter Score (NPS), referrals. Importance of the Marketing Funnel ✍️Customer Understanding: Helps businesses understand customer behavior and identify where prospects drop off. ✍️Targeted Marketing: Allows for tailored marketing strategies at each stage to guide prospects through the funnel. ✍️Resource Allocation: Helps in allocating resources effectively by focusing on stages that need improvement. ✍️Conversion Optimization: Identifies opportunities to improve conversion rates at different stages. ✍️Customer Retention: Emphasizes post-purchase stages, crucial for customer retention and brand advocacy. Modern Approaches to the Marketing Funnel ✍️Multi-Touchpoint Funnel: Recognizes that customers interact with a brand across multiple channels before making a purchase. ✍️Customer-Centric Funnel: Focuses on delivering value and building relationships rather than just pushing sales. ✍️Data-Driven Funnel: Utilizes data analytics to optimize each stage, improve targeting, and personalize customer experiences. #LetsConnect #TCMmarketingagency #Agency #digitalmarketing #ecommercemarketing #googleadsaudit #googleadsaudit #ppc #googlesearchads #campaign #adscampaign #marketing

After working with dozens of agency owners and helping them scale, I've noticed something interesting. When most marketing agencies step away from organic leads and try to close colder traffic, their close rates plummet like a rock tossed into the Grand Canyon. It's like their entire sales process gets hit by a wrecking ball, crumbling to pieces. And the typical reaction? "These leads just don't trust us enough to buy. We need to build more trust before the call!" But here's the truth… 99% of the time, a lack of trust has NOTHING to do with it. Sure, you might need to work a bit harder to connect with a prospect who doesn't know you yet. But trust issues aren't the real reason they're not buying at the end of the call. (I know, shocking!) In fact, I've rarely seen agencies overcome this problem by giving prospects more content to consume before the call (which most don't engage with anyway). Because the REAL issue is much deeper than that. The root of the problem is that their sales process and call structure are fundamentally flawed. For example, we recently worked with an agency that was struggling to convert cold leads. Their close rates were hovering around 8%, despite having a proven track record. We took over their lead gen funnel and helped them: ⇒ Build a much stronger offer ⇒ Fix the targeting and creatives ⇒ Restructure their call flow, asking better questions and presenting their offer in a more compelling way. Within just a few short weeks, their close rates skyrocketed to 35%. Those "trust issues" are merely a symptom flaring up at the end of the call, a byproduct of a broken sales approach from start to finish. I can't tell you how many times we've dug into an agency's sales calls, analyzing what they say, how they say it, and when they actually pitch... And suddenly, those "I need more case studies" or "I'm not sure if you're legit" objections vanish. (And this is without changing anything about their pre-call marketing.) Why? Because now they're running a proper sales call from beginning to end—regardless of the lead source. I can't stress this enough. Too many agencies get complacent with "organic" leads and THINK they're conducting real sales calls. But in reality, they wouldn't stand a chance when the prospect has no idea who they are before the call. The ONLY way to scale your agency is to nail your sales process from A to Z. Period. It can solve most (if not all) of your revenue problems right now. And here's the good news... When it comes to sales process overhauls, call flow optimizations, and non-pushy closing techniques... We've already done this for over dozens of agencies. And most of the time, we can pinpoint critical sales issues with just ONE review of your process. So if you want help fine-tuning your sales flow so you can scale your agency on cold traffic... Then click here now, watch a few of our case studies and book a call with me >>> https://lnkd.in/gd3StpVG

I talk a lot about growth an optimization services - mostly because I find them really fun. But sometimes we see extraordinary results. So cool to see others learn from some of the strategies we have been implementing for our agency and for our clients 🔸❤️ Thanks Avery for the case study! #growthmarketing

Love what Avery Hooks has put together for us! Give it a read, and his other newsletters, when you have a chance! It just might change your mind on using Clay , ListKit , and Smartlead to increase bookings 🔸😎 #growth #podcaststrategy

🚀 This Agency Uses a Unique Strategy to Book 15+ Meetings With Big Name Clients Every Month 🚀 This week, we're excited to share how Optimize Your Marketing cracked the prospecting code. We'll take a close look at the exact steps, tools, and techniques they used to fill their pipeline with qualified leads. TLDR: 🔹 Problem: Inconsistent method to secure conversations and sales calls with prospects. 🔹 Approach: Niching down, blending cold outbound efforts with content creation, and leveraging AI for hyper-personalized emails. 🔹 Results: Created champions within big-name organizations, driving continuous sales. 🔹 Key Learnings: Stand out in inboxes, keep testing, and be patient. ❗ The Problem: Ian Binek, Founder of Optimize Your Marketing, needed a reliable way to consistently book sales calls with prospects to drive growth. Without a stable acquisition strategy, maintaining a steady flow of conversations was challenging. 🛠 The Approach: Ian niched down his target market, focusing on specific segments within his ideal customer profile (ICP). He combined cold outreach with content creation and used AI tools to send hyper-personalized emails at scale. Here’s a deeper dive: 1️⃣ Niche Down: Identified key segments within his ICP and tailored messaging to address their unique needs. 2️⃣ Verified Prospect Lists: Used ListKit to find verified prospects actively exploring paid media. 3️⃣ Two-Pronged Outreach: Booked calls with executives about agency services and booked expert guests for his podcast. 4️⃣ Automated Personalization: Used Clay to create ultra-relevant email content automatically. 5️⃣ Email Campaigns on SmartLead: Streamlined outreach and tracked engagement through SmartLead. 📈 The Results: After running these campaigns for two months, podcast bookings outperformed other campaigns by 3-5x, with 10-15 podcasts booked monthly with specialists from big-name companies. These efforts led to: 1️⃣ Champion-Driven Sales: Built relationships with key specialists who became internal advocates, driving continuous business. 2️⃣ Boosted Brand Awareness: Podcast episodes acted as brand awareness campaigns, establishing credibility and attracting inbound leads. 💡 Key Learnings: 1️⃣ Stand Out: Find unique ways to grab attention in a crowded inbox. 2️⃣ Keep Testing: Experiment with different strategies and double down on what works. 3️⃣ Be Patient: Sustainable growth takes time but is highly rewarding. Through targeted outreach and innovative content strategies, Optimize Your Marketing successfully engaged with top-tier prospects, establishing lasting relationships and driving continuous business growth. For a full breakdown of this strategy including screenshots, check out our latest newsletter👉 https://lnkd.in/d9aVBsyY #prospecting #sales #marketing #growth #b2b #agency

Supercharge Your Business with 10,000x Marketing Power from Sales Convert! 🚀 If you've been struggling to turn your marketing efforts into actual sales, it's time to take a smarter, more powerful approach. With Sales Convert, you're not just improving your marketing; you're multiplying its impact by 10,000x. Our innovative system is designed to help you convert more clicks into customers and skyrocket your business growth. 🌟 Why Sales Convert? In today’s fast-paced digital world, having an online presence isn’t enough. You need to stand out, attract the right audience, and most importantly, convert those visitors into loyal customers. That’s exactly where Sales Convert comes in. We provide cutting-edge marketing tools and data-driven strategies that are proven to deliver results. Here’s how Sales Convert can help you: 🔑 Proven Strategies: We don’t believe in guesswork. Every method we use has been tested and perfected to ensure maximum efficiency. We analyze your specific business needs and create a tailored marketing plan to boost your sales conversions. 🔧 Advanced Tools: Leverage the latest technology in marketing automation, analytics, and customer targeting. Our platform is built to give you the insights and tools you need to grow your customer base faster than ever. 👥 Expert Support: You're not alone in this journey. Our team of marketing experts will guide you through each step, ensuring you make the most out of our tools and strategies to see real, tangible growth. 💥 What can you expect? 💥 Imagine launching a campaign and seeing the kind of results you’ve always hoped for—more engagement, higher conversion rates, and increased sales. With Sales Convert, you’ll be able to: Attract a highly targeted audience who is genuinely interested in your product or service. Boost your conversion rates with customized marketing techniques that work for your specific business. Save time and resources by automating much of the marketing process, allowing you to focus on what you do best—running your business. 💡 Transform Your Business Today! It's time to stop wasting time and effort on campaigns that don't deliver. With Sales Convert, you’ll finally have the tools and strategies to convert visitors into paying customers and scale your business faster than you ever thought possible. So why wait? 🚀 Take control of your business's future today with Sales Convert and unlock the 10,000x marketing power that can turn your vision into reality! Visit us now 👉 www.salesconvert.co and discover how you can start converting clicks into customers today. #SalesConvert #BusinessGrowth #MarketingSuccess #ConvertClicks #SalesBoost #EntrepreneurLife #DigitalMarketing #SalesConversion #BusinessStrategy

𝐖𝐡𝐚𝐭 𝐈𝐟 𝐘𝐨𝐮 𝐂𝐨𝐮𝐥𝐝 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 𝐛𝐲 𝟔𝟎𝟎% 𝐢𝐧 𝐉𝐮𝐬𝐭 𝟐 𝐖𝐞𝐞𝐤𝐬? 🚀 Here's How I Helped One Business Do Exactly That... And How You Can Too! A few weeks ago, I had a conversation with a business owner who was feeling frustrated. 😤 Their sales was low, despite having a great product and a loyal customer base. She asked me, 𝘞𝘩𝘺 𝘪𝘴𝘯’𝘵 𝘵𝘩𝘪𝘴 𝘸𝘰𝘳𝘬𝘪𝘯𝘨? 🤔 The truth is, so many businesses feel stuck in this exact spot – they know they have a good product and services, but they just can’t seem to break through to new customers or boost their sales. 💼💔 It’s not about offering more – it’s about offering smarter. 💡 That’s when we took a different approach and focused on simple but powerful digital marketing tactics. 🚀 In 𝐭𝐰𝐨 𝐰𝐞𝐞𝐤𝐬, their sales jumped by 𝟲𝟬𝟬%.📈🔥 Here is the key lesson: 𝐌𝐨𝐬𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐦𝐢𝐬𝐬 𝐭𝐡𝐞 𝐬𝐢𝐦𝐩𝐥𝐞 𝐬𝐭𝐞𝐩𝐬 𝐭𝐡𝐚𝐭 𝐜𝐚𝐧 𝐪𝐮𝐢𝐜𝐤𝐥𝐲 𝐭𝐮𝐫𝐧 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐫𝐨𝐮𝐧𝐝. Here are 3 things you can start doing today to get results like this: 👇 1️⃣ 𝗔𝘂𝗱𝗶𝘁 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: Stop guessing who your customers are. Dig deep into who actually buys from you and create content that speaks directly to them. Use social media insights and customer data to refine your messaging. 2️⃣ 𝗨𝘀𝗲 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝗱𝘀: If you’re not running paid ads, you’re missing out. Start with a small budget on platforms like Facebook or Instagram. Use detailed targeting to reach people who already show interest in products like yours. 📲💥 💡 Pro Tip: Use eye-catching visuals and a clear call to action. You’ll be surprised how effective this can be. 👀 3️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗳𝗼𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: Is your landing page or website converting visitors into paying customers? If not, it’s time for a change. Add clear calls to action, social proof (like testimonials), and make your checkout process as smooth as possible. This one step alone can drastically increase your sales. 🌐💳 This is just the beginning. 🚀 Over the next few weeks, I’ll be sharing more tips you can use right away to improve your digital marketing and see faster results. 📈 Take a moment this week to implement at least one of these tips. You’ll start seeing a difference in your engagement and sales. 💡 𝐘𝐨𝐮’𝐯𝐞 𝐠𝐨𝐭 𝐭𝐡𝐞 𝐯𝐢𝐬𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐈’𝐯𝐞 𝐠𝐨𝐭 𝐭𝐡𝐞 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐭𝐨 𝐠𝐞𝐭 𝐲𝐨𝐮 𝐭𝐡𝐞𝐫𝐞. Let’s turn that vision into reality and work together. Wishing you a productive week ahead as you implement these insights and start seeing your business grow! #thoughtleader #wednesdaytips #20daylinkedinchallengewithhaoma #bukolaadewumi

𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗘 𝗙𝗢𝗥 𝗟𝗘𝗔𝗗𝗦 Lead magnets are another tool in your arsenal to get more leads—but they are pointless unless you market them. Let me give you some examples of how to integrate your lead magnet into the marketing strategies you are already using: You send out a biweekly flyer to your local farm. Add a QR code to your lead magnet. This allows you to collect email addresses from print marketing. You consistently post on social media. Post 1-3 stories on your lead magnet explaining what it is and how to get it. Add that to your highlights so that when someone looks at your profile, they can find it. You advertise on Facebook. Try pushing people toward your lead magnet. Don’t just advertise a still image of your business card. You host open houses on the weekend. Get a sign with the title of your lead magnet and a QR code. This list could go on, but you get the point. The whole purpose of a lead magnet is to collect the contact information of leads. 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦: 𝗡𝗨𝗥𝗧𝗨𝗥𝗘 𝗬𝗢𝗨𝗥 𝗟𝗘𝗔𝗗𝗦 There are two types of marketing: high upfront and low backend. High upfront is collecting the contact information of leads—which is the purpose of a lead magnet. But what you do next is what will help you convert those new leads over time. This is where low backend marketing, or nurturing, comes into play. On average, it takes about 8 months for a Zillow lead to purchase a house. Depending on your lead magnet, this timeframe will vary. That is why you need to stay top of mind. You do that with weekly newsletters, social media posts, and biweekly print marketing—along with consistent follow-up with calls, texts and emails that continue to add value. Whatever low-backend marketing you do, consistency will have the greatest impact. Your newsletters should not only provide valuable content but also subtly remind recipients of your expertise and the services you offer. This can include market updates, tips for homebuyers/sellers, success stories, and even exclusive deals or discounts for subscribers. Similarly, your social media presence should reflect your professionalism while engaging your audience with informative posts, behind-the-scenes glimpses, client testimonials, and interactive content like polls or Q&A sessions. Biweekly print marketing serves as a tangible touchpoint, reinforcing your brand and keeping you in the minds of potential clients. Consider including snippets of valuable information alongside your lead magnet promotions to further entice recipients. Consistent follow-up is crucial. Set reminders to reach out to leads regularly, whether it’s to check in on their progress, offer additional assistance, or share relevant updates. Personalize your communications to demonstrate genuine interest and foster stronger connections.