Pasi Koskela’s Post

🌟 Exciting Announcement! 🌟 As an influencer in the iGaming industry, I believe it is crucial to shed light on important topics that impact our industry. Today, I want to discuss the significant issue of reputational damage resulting from unethical affiliate practices. In the fast-paced world of iGaming, affiliate marketing plays a vital role in driving traffic and acquiring new customers. However, some affiliates engage in unethical practices that can tarnish the reputation of gaming operators and harm the entire industry. The consequences of unethical affiliate practices are far-reaching and can include loss of customer trust, negative publicity, and potential regulatory sanctions. It is essential for companies in the iGaming sector to prioritize ethical affiliate partnerships and hold their affiliates to high standards of integrity. To combat reputational damage, companies must conduct thorough due diligence on their affiliate partners, establish clear guidelines and codes of conduct, and regularly monitor affiliate activities to ensure compliance with industry regulations and ethical standards. By promoting transparency, accountability, and ethical business practices in affiliate marketing, we can safeguard the reputation of our industry and build trust with our customers and stakeholders. Let's work together to promote a culture of integrity and responsibility in the iGaming sector. Together, we can create a sustainable and ethical environment that benefits everyone involved. #iGaming #AffiliateMarketing #Ethics #ReputationManagement #IndustryLeadership Feel free to share your thoughts and insights on this important topic. Let's spark a meaningful conversation within our community! 🚀

“It’s changing our lives, not for the better. It’s important that we have a say”: the role of young people in informing public health and policy decisions about gambling marketing. Marketing has a significant impact on the normalisation of gambling for youth across the globe. This study aimed to explore young Australians’ perceptions of current policy responses to gambling advertising, whether they thought young people should be involved in discussions and decisions about gambling marketing regulations, and their perceptions of the duty of governments to protect young people from gambling industry marketing strategies. Young people highlighted the need for more effective regulations around the content and frequency of gambling marketing. They also wanted to see more realistic representations of the negative impacts of gambling to counter persistent positive commercial marketing messages. Most thought that young people should be given an opportunity to have a say about responses to gambling due to their unique experiences. Participants identified mechanisms to increase young people’s engagement in decision making, such as direct lines of communication to different levels of government, involvement in research, and diversifying ways of engagement. Specific recommendations included more regulatory action such as bans on gambling advertising. Creating formal structures that facilitate the inclusion of young people’s perspectives in decisions made about gambling can result in more innovative and effective strategies to prevent the harms from gambling industry products, promotions, and practices.

🎰🎲Insights for launching gambling advertising campaigns at different geographical levels: TIER 1 1. Focus on brand and trust: In highly developed countries, gambling companies can use advertising campaigns to strengthen their brand and establish trust among potential customers. This may include a focus on security, reliability, and attractive bonuses. 2. Compliance with strict regulations and laws: It is important to comply with all legal requirements and gambling advertising regulations in such countries. Violation of these regulations can lead to serious fines and damage to the company's reputation. TIER 2 1. Understanding cultural peculiarities: In middle-income countries, it is important to take into account local cultural characteristics and preferences when creating advertising campaigns. This may include using local languages, appealing to the traditions and values of the audience. 2. Adaptation to market diversity: Middle-income countries may have a diverse gambling market, including different gaming preferences, cultural trends, and levels of economic prosperity. Conduct a thorough market research and adapt your strategy to the local realities. TIER 3 1. Consideration of economic peculiarities: In countries with low levels of development, it is important to consider the economic ability of the local audience to participate in gambling. Advertising campaigns can focus on the affordability and accessibility of different offers. 2. Social responsibility: In third-tier countries, it is particularly important to ensure social responsibility in advertising campaigns. This includes providing accurate information about the risks of gambling, preventing access to gambling for people under 18, and supporting programs to combat gambling addiction. The implementation of these insights will help gambling companies to effectively launch advertising campaigns at different geographical levels, taking into account the specific features of each market and audience. #influence #traffic #affiliate #affiliatemarketing #sales

The iGaming industry is booming, but with great growth comes responsibility, especially when it comes to advertising. 📢 Don't worry, navigating regulations can still be rewarding! This post explores how to effectively promote your iGaming business while staying compliant. ✅ 📲 Understanding the regulations: ▸ It's a constantly evolving landscape: Regulations vary greatly by country, and are subject to change. Do your research and stay updated. ▸ Focus on responsible advertising: Highlight entertainment over making money, avoid targeting minors, and be transparent about risks. ▸ Examples of regulations: Some countries completely ban gambling ads, others allow ads only during certain times or on specific channels and many require responsible gambling disclaimers and age restrictions. 📊 Compliant marketing strategies: ▸ Market research is key: Identify your target market and understand the advertising regulations in their region. ▸ Embrace the power of SEO: Optimize your website for relevant search terms to attract organic traffic. ▸ Craft a winning bonus policy: Analyze internal data to create targeted and attractive bonus offers. ▸ Leverage affiliate marketing: Partner with reputable affiliates to reach a wider audience. ▸ Social media with caution: Social media marketing can be effective, but ensure your campaigns comply with platform regulations and target the right audience. By following these tips and staying compliant, you can promote your iGaming business effectively and responsibly, reaching new players and achieving sustainable growth. 🚀 #iGaming #iGamingADS #iGamingPromotions #iGamingMarketing #TranslationServices #SportsBetting #TranslationServices #ComplianceMatters #Regulations #iGamingBusiness #iGamingTranslations #iGamingNews #1stoptranslations #1st #weare1st

You don’t have to be a game developer or publisher to join the web gaming side of business. If you have a website and an already engaged audience, then you can easily join our affiliate program and start earning by seamlessly integrating any of our 35,000+ games on your website! Monetizing your audience with Yandex Games is simple and rewarding. Choose what works best for you: 🎮 Publish Yandex Games on your website: Seamlessly integrate games from our extensive library directly onto your site using iFrame. Offer engaging content to your audience while earning commission from ad displays. 👤 Refer new users with affiliate links: Share your unique affiliate link with your audience, encouraging them to explore Yandex Games. Earn commission for every referral that leads to ad views or in-game purchases. Joining the Yandex Games affiliate program is simple. Just register as a legal entity (e.g., LLC or sole proprietor) and ensure you have a content-rich website. Once approved, you can kickstart monetizing your audience with our vast game selection. If you're interested in learning more about the affiliate program with Yandex Games, our distribution team will be more than happy to connect with you and provide further information: Dmitry Savkov, Vera Ryffa, Ksenia Ma, Nikita Utkin. You can also click the link below to submit your application, and we will reach out to you directly as soon as possible. 🔗 https://lnkd.in/exJPDcFK

The iGaming affiliate sector is facing challenges as companies previously seen as stable announce significant changes. Some are divesting assets, reducing staff, or experiencing revenue declines. A key player recently revised its financial targets downwards and introduced an ambitious cost-cutting plan. The underlying issues affecting affiliates include a heavy dependency on SEO, market consolidation, complex diversification efforts, and the strain of hypergrowth. Google’s algorithm updates have disrupted organic traffic, while markets like the U.S. and Brazil face regulatory and sustainability challenges. Many companies are attempting to diversify from gambling-centric to media-based models, combining high-quality content with effective monetization. Discover the full Point of View and how to navigate in the troubled waters we're facing : https://lnkd.in/eiV_Ztge

🍀 The latest Google Update calls into question the existence of all media partnerships in the gambling industry 🍀 Steve Ruddock, a gambling expert and consultant, as well as the author of the Casino Reports portal, has released a large analytical article on how the ongoing Google Update affects one of the most popular formats for attracting traffic from the largest affiliate companies - media partnerships. 🍀 The essence of this format is simple - an affiliate company enters into an agreement with a large, reputable media outlet to place top brands on their website. Due to the authority, age of the domain and popularity, this top quickly rises in searches and attracts thousands of players. In the end, everyone is happy. For the media, this is one of the good sources of income; for affiliates, this is a “high-profile deal”, players and increased influence on advertisers. 🍀 The latest Google update has cut off all commercial pages from media portals. 🍀 And this is far from the only example. These are deals worth billions of dollars that suddenly became unprofitable. According to some reports, at the start, revenue from these transactions was most often divided 50/50 between the affiliate and the media. Or 40/60 with most of it for media. Very often, the deals involved huge amounts of fixed payments ( from $15m per year ), which the publisher received without any guarantees. Later, publishers realized that they could push affiliates for more favorable terms, and 30/70 and even 20/80 deals began to appear. 🍀 According to representatives of large affiliate companies, this is a new reality. These pages will no longer return to the top. It is noted that small and medium-sized affiliates have not yet noticed the positive impact of leaving the search for authoritative media. 🍀 Gambling. com (currently have contracts with the media The Independent, McClatchy, Gannett and others). 🍀 The number of sites and content affected by the latest Google Update is greater than anyone expected - Charles Gillespie (co-Founder and CEO of Gambling(.)com). ➖➖➖➖➖➖➖➖➖➖➖➖➖➖ 🏠 𝑨𝒅s 𝒂𝒄𝒄𝒐𝒖𝒏𝒕 𝒓𝒆𝒏𝒕𝒂𝒍 𝒔𝒆𝒓𝒗𝒊𝒄𝒆: 🤝Prestige - Responsibility - Long term Cooperation ☎️Whatsapp : +84936367594 ➡️Fanpage link: https://lnkd.in/emUcKUhQ ☁️For all questions: https://lnkd.in/eCVhC9e8 ☁️Subscribe to the channel: https://t.me/MDG_Agency MDG MEDIA - CONTACT US FOR 24/7 SUPPORT AND CONSULTATION

Virtual assistants like Siri, Alexa, and Google Assistant are going beyond dimming the lights and playing music – they're fundamentally changing how consumers research and purchase products. 📱🎤🛒 Affiliate marketing is poised for a voice-driven revolution. Here's some pointers on how advertisers can adapt and reap rewards. 🚀 #voicesearch #affiliatemarketing #digitaltrends #virtualassistants #AI #LinkHaitao #advertisers

🔍 The next lesson from Mitgame Academy is here. Today, we cover the hold period. 🕒 What is the Hold Period? The hold period is the time frame after an affiliate action (e.g. a sale or registration) during which advertisers verify the legitimacy of the action. 🚫 Why is it Important? During the hold period, earnings from these actions are not immediately accessible for withdrawal. This system protects brands from potential fraud and helps maintain the quality of affiliate traffic. ⏳ Standard vs. Shortened Hold Periods: The standard hold period in affiliate campaigns is often set at 30 days. However, in gaming campaigns you can see shorter periods, like 15 or even 7 days, reflecting the advertiser's faster ability to assess and approve the traffic quality, especially in dynamic sectors like gaming. #AffiliateMarketing #DigitalMarketing #MarketingTips #PerformanceMarketing #Mitgame