Partnership on AI’s Post

Today in the “common place” post for my “Disinformation in the Digital Age” course, I want to highlight a new framework for responding to disinformation. Camille François outlines the “three key vectors characteristic of viral deception” to help “guide regulatory and industry remedies.” She argues that manipulative actors, deceptive behaviors, and harmful content work in concert to fuel the proliferation of disinformation. This “ABC” framework is a promising tool to better understand disinformation. By exploring the who (actors), what (content), and how (behaviors) within a specific “where” (social media), it helps bring together different approaches to countering disinformation. Most importantly, it emphasizes the interconnected nature of these vectors and the necessity of a balanced approach that responds not just to harmful content, but also to the deceptive behaviors and manipulative actors that create and drive it. #Disinformation

This article by Marius Dragomir reflects our experience at Internews supporting media in politically pressurised environments, not least the need to provide long-term funding which covers operational costs, the importance of diversifying revenue streams in spite of - and because of - being locked out of the ad market, and the risks of building an audience on social media and vulnerability to over-zealous content moderation and algorithmic change. But what most resonates is the call to focus on #audiences: "After almost four years of running our support program, we have concluded that the most effective – and perhaps the only – approach to supporting media in authoritarian countries is to concentrate solely on the audience...the audience is the sole source of credibility for a media outlet and the only domestic source of funding that is really available." Couldn't agree more.

The Enthralling Power Of Media: Shaping Our Perspectives And Lives - https://lnkd.in/ggZeUjdm

Fake news, a term we often hear, refers to false or misleading information presented as legitimate news. It typically falls into two categories: deliberately inaccurate stories and stories that mix truth with inaccuracy. The term "fake news" isn't new, dating back to the 19th century, but the internet and social media have revolutionized its creation and dissemination. In the digital age, distinguishing credible news from false reports can be challenging due to the lack of strict editorial standards. #FakeNews #Misinformation #DigitalAge

The very last insight shared by Ari Paparo in this interview (P&G Signal360, with John Battelle) sits at the very source of many of the #privacy problems we have inherited further down the road. Very much aligned with our recent conversation with Nick Manning (Advertising, Who Cares? ) https://lnkd.in/d7tAzspt Specifically: “The biggest mistake that buyers are doing right now is that they are biasing towards media that is more measurable.” Rather drastically, I keep thinking of the thriving market for some hard drugs in the US or Europe and how we hopelessly keep on throwing commando teams at intermediaries in poorer countries, all of it while we frivolize consumption in movies or colloquial language. To be provocative: a marketer who does not dare challenge cheap, easy metrics is akin to the light-headed partygoer, oblivious to the harm this does further down the line. Publishers have become distributors of the worst possible substance, unable to pivot to healthier ad offerings. And because we need journalism, we look the other way and let them build a “Consent or Pay” wall so that they can keep on throwing third-party cookies around. (wink Robert Bateman Alessandro De Zanche Peter Craddock Javier G. Recuenco Alex Lawton) And here’s that interview with Nick Manning on Masters of Privacy: https://lnkd.in/dMimJcGF #advertising #dataprotection #ePrivacy

I am naturally analytical, and I love diving into the mechanics of things—media being no exception, of course. That's why I found Charlotte Klein's piece in NY Mag on the evolution of the U.S. media landscape so exciting to read. The search for the right business model, the rise of niche audiences, the question of what defines good journalism today, whether scoops are still king, how we are shaping future generations of readers, the spotlight on new formats to access news and stories, who holds the keys to the control room in media today, and the ongoing debate about AI’s role in journalism—these are all questions that also resonate in Europe, despite the more fragmented media landscape here. And just as importantly, they highlight how we, as comms and PR professionals, need to rethink our role and approach to keep up with this (r)evolution. https://lnkd.in/dfusTMkv #media

With the onset of social media and technological advancements, it is a challenging time for the news publishing industry What's behind the crisis, and can advertisers halt the publishing industry's decline? Here's what you need to know: https://bit.ly/3wFvB3D #Media #Insights

In today's digital age, social media has become a breeding ground for misinformation and disinformation. It's increasingly challenging to distinguish fact from fiction, as narratives are often distorted or exaggerated to grab attention and generate engagement. The consequences of swallowing false information can be severe, from influencing elections to sparking violence. It's essential to develop a critical eye and fact-check information before accepting it as true. Here are some reality-checking tips: - Verify sources: Ensure the information comes from credible, trustworthy sources. - Cross-check facts: Consult multiple sources to confirm accuracy. - Be skeptical: Approach sensational or provocative content with caution. - Watch for bias: Recognize when information is presented with a particular agenda or perspective. By being mindful of these factors, we can effectively separate fact from fiction and make informed decisions. Let's take responsibility for our online interactions and promote a culture of truth and accuracy. The reality check starts with us!

Coming off of the News Product Alliance Summit earlier this month, one of the sessions that got me thinking most was about personalization; it's a double-edged sword. On one side, personalization sharpens our ability to reach and engage with specific audiences that would be interested in our content, but on the other, it can cut away at our collective sense of shared truth as a society and can create larger and larger echo chambers. Political opinions aside, this was an interesting perspective on fact-checking and how personalization in how we consume news and other content has affected our own beliefs and political strategy. https://lnkd.in/epDKPxYa #NPASummit #personalizedcontent #digitalcontent #digitalcontentstrategy #factcheck

With the onset of social media and technological advancements, it is a challenging time for the news publishing industry What's behind the crisis, and can advertisers halt the publishing industry's decline? Here's what you need to know: https://bit.ly/3wFvB3D #Media #Insights