An authentic Case Study published via Ivey Publishing
Absolutely thrilled to publish a #BusinessCase titled "Haveli Ram to Havells: A Global Giant's Challenge" (Case number W35291) with my industry colleagues Prof. Arup Majumdar and Lakshmi Prabha. Targeted to #Business/ #MBA students and top #Corporate #Managers, this case, along with #TeachingNotes will help
1. Understand how a changing market scenario (in terms of a market opening to foreign investment, the introduction of new technologies, and changes in consumer preferences) can affect a firm’s performance
2. Create a differentiation strategy—for both the served and the underserved market
3. Understand the importance of targeting the bottom of the pyramid and be able to apply the theory of disruptive innovation
4. Appreciate the art of creating a value proposition in a crowded market
5. Create a strategy to regain profitability and market share.
Full Case with Teaching Notes can be accessed via link https://lnkd.in/gxaTCU56
For those looking for a pdf version of the case, please PM me.
Looking forward to some feedback from our lovely colleagues who also love Case based teaching.
#TeachingCase #IveyPublishing
Fabrizio Carmignani Assoc Prof. Melissa Johnson Morgan Ambika Zutshi
Stephanie Schleimer Nick Barter Chris Fleming Sanjoy Paul Mark Loon Caitlin Byrne Gagan Deep Sharma Rob Hales Dr. Arindam Banerjee Dr Fazlul Rabbanee Jeremy B Williams Naomi Birdthistle
Aiuto le aziende ad aumentare le performance⤄Consulente Direzionale Coach Formatore Business Plan►Marketing & Sales►PM ♒
6moLa fase più critica in cui i potenziali investitori valutano la sostenibilità di mercato, organizzativa ed economico-finanziaria di tutto il business plan.