PandaScore’s Post

The Phenomenal Rise of eSports. The #eSportsindustry is on a rapid growth trajectory, with soaring #viewership and #revenue making headlines. Brands are increasingly investing in #eSportsmarketing, drawn by the opportunity to engage with a vast and dedicated audience. Despite COVID-related disruptions, the industry is bouncing back stronger, poised for continued expansion in 2023 and beyond. Newzoo's Global Games Market Report sheds light on the remarkable growth of eSports, highlighting its pivotal role in the gaming landscape. With a focus on professional competitive gaming, Newzoo's insights offer valuable perspectives for marketers looking to tap into this dynamic sector. 💡 As eSports enthusiasts and occasional viewers alike fuel the industry's growth, understanding their preferences and behaviour becomes essential for effective marketing strategies. By leveraging the power of eSports, brands can connect with audiences in innovative ways and drive meaningful engagement. 👉 DM me if want to discover how to leverage this burgeoning industry for business growth. Feel free to comment if you have more insights into the evolving world of eSports. #eSports #GamingIndustry #MarketingInsights #BusinessGrowth

The other day, I posted about the challenges of operating an esports platform as a business, especially in finding a sustainable business model. The post sparked a valuable discussion with different perspectives on the topic. However, I think we overlooked one model that often works. Integrating an esports platform or its components as an add on to an already established business. The idea is to introduce competitive gaming elements as part of gamification, which generally adds value for both users and customers. A specific use case might be a CS2 skins marketplace that’s already profitable adding an extra module for esports competitions. Expected outcomes: better customer retention, increased engagement, cross-promotion opportunities, brand diversification, and an enhanced loyalty program. Overall, this approach could create a more robust and differentiated ecosystem. I believe this model could apply to other businesses in the same niche that are already profitable and aren’t focused on instant ROI. ✅ Thoughts? #esports #esportsbusiness #gaming

Esports: The Future of Entertainment and Marketing! Esports isn’t just a trend; it’s a booming industry that’s redefining entertainment and brand engagement. With a global audience of millions and endless creativity, Esports offers unique opportunities for businesses to connect with a passionate, tech-savvy generation. **Why Esports is the Perfect Marketing Platform:** • Engages Gen Z and Millennials with authentic, relatable content. • Creates immersive and interactive campaigns that drive results. • Bridges brands with gaming communities through shared passion and innovation. **Pro Tip:** Partner with Esports teams, content creators, and tournaments to maximize visibility and brand loyalty. The future is here, and it’s all about Esports! Are you ready to join the game-changing revolution? Let’s connect and make it happen! 🚀 iSUPREME Gaming. #EsportsMarketing #GamingIndustry #DigitalInnovation #NextGenBranding #iSUPREMEGaming #iSUPREME

𝗢𝗱𝗱𝗶𝗻.𝗴𝗴 𝘁𝗼 𝗙𝘂𝗲𝗹 𝗔𝘁𝗹𝗮𝘀𝗹𝗶𝘃𝗲 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗡𝗲𝘄 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 The iGaming world is evolving fast, and one of the most promising markets is the rapidly growing Latin American region (LATAM). This is especially true for esports, where demand for engaging, on-demand betting experiences continues to rise. In line with these trends, strategic collaborations are essential. Oddin.gg, known for its expertise in esports odds management and betting solutions, has teamed up with Atlaslive, a leading iGaming platform provider known for scalable, user-friendly solutions. Together, they’re bringing cutting-edge esports betting to the LATAM market, aiming to meet the unique needs of operators and bettors with: 𝗔 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗶𝗙𝗿𝗮𝗺𝗲 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: This front-end solution allows for easy access to a wide array of esports betting markets, making it easier than ever for partners to integrate esports content. 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗲𝘀𝗽𝗼𝗿𝘁𝘀 𝗼𝗱𝗱𝘀 𝗮𝗻𝗱 𝗹𝗶𝘃𝗲 𝘀𝘁𝗿𝗲𝗮𝗺𝗶𝗻𝗴: With an esports-centric odds feed, Atlaslive can offer an exciting, continuous stream of esports betting options, keeping enthusiasts engaged 24/7. 𝗔 𝘀𝘁𝗿𝗼𝗻𝗴 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗳𝗼𝗰𝘂𝘀: Both Oddin.gg and Atlaslive recognize the potential in LATAM’s fast-growing esports market. This partnership reflects a commitment to innovation and flexibility tailored to the demands of esports bettors in this unique region. Collaborations like these showcase how strategic alignment with tech-savvy partners can open doors to emerging markets and bring value to operators and end-users alike. What do you think is the next big opportunity in esports betting? Let’s discuss! #EsportsBetting #iGaming #LATAM #Innovation #OddinGG #Atlaslive

🎮 In the latest insightful interview featured in Gambling Insider, our CEO Yurii Berest dives deep into what makes esports appeal to a broad audience. What else do we cover in the interview? 📌 How reducing user friction and ensuring accurate data enhance exclusive content 📌 Why younger players see esports betting attractive 📌 What recent esports trends should we be paying attention to Discover how DATA.BET is revolutionizing the esports betting industry here: https://lnkd.in/dVHMbq7R #DATABET #EsportsTrends

After the highly successful launch of our dedicated esports BetBuilder, our Prebuilt BetBuilder – or Prebuilt markets – is live across our full client base. 🐼 Prebuilt markets are available across all major esports titles including Counter-Strike, Dota 2, League of Legends, and soon Valorant. 🎮 Unlock the power of Prebuilt Markets with our expertly crafted BetBuilder wagers, designed to immerse audiences in the dynamic world of esports. These bets tap into the heart of the action, transforming real user insights and betting behaviours into captivating, personalised experiences. By harnessing the storytelling essence of esports, operators can engage players like never before, driving excitement and boosting engagement. Here’s how this benefits operators: ⬇️ 👉 Available for all major esports titles. 👉 Easy integration—if you know how to set up a Winner 2-way market, you’re ready to go. 👉 Tailored betting experiences for esports fans with flexible options that will evolve over time. Our CEO Flavien Guillocheau says, “Prebuilt markets allow you to switch from the complex to the simple, to offer operators easy access to a market-leading product and to give all types of esports bettors the most exciting betting opportunities in esports.” 💬 Read the full press release here: https://lnkd.in/e_YPh2A9 Pop by our Stand D80 at the SBC Summit, next week, to learn more and discover how Prebuilt markets can bring new, engaging betting opportunities to your platform. #SBCSummit #EsportsBetting #BetBuilder #Innovation #DataDrivenProducts #PandaScore

Transform your platform with BETBAZAR’s innovative Data Feed! 🌟 Delight and captivate your players with data from over 35 sports and esports disciplines. 🎮 Experience the power of 75,000+ live events and 51,000+ pre-match events, all smoothly integrated into your platform. 🔗 Data isn’t just numbers; it’s the heartbeat of an engaging user experience. 💖 Curious to know more? DM me! ⭐️ #DataFeed #Sports #Esports #Data #Players #Betbazar

Winning wouldn't feel so good, if losing didn't hurt so bad. We are taking a second place at the Esports World Cup in Counter strike. GGWP NaVi, till next time :) How was the viewership? 756 764 peak viewers, according to Esports Charts & Streams Charts G2 Esports taking 3 out of the TOP5 most watched matches, including the most watched one. Generally speaking, there are two ways you can run esports team. You focus on performance. You grind and you get visibility by winning. If you lose your level, you're cooked. Or You focus on content. You have a lot of content creators, memes etc. And you have the team or multiple teams just as a vehicle. And then there's G2 Esports. Most watched, most entertaining, winning titles left and right, while always authentic to their brand. Millions are watching because they love them. Millions are watching because they want to see them lose. But everyone is watching. Period. Emotions are the core of esports. If viewers don't care, why should anyone else? The picture attached to this post is a simple example. You could create a boring infographic with match result. Or you could spark emotions by using such copy that G2 did 😎

From groundbreaking sponsorships to cutting-edge ad tech, this week has been buzzing with excitement in the world of esports and gaming. This week we looked at; 🎮 Major Sponsorships & Activations: March 2024 saw groundbreaking sponsorships and activations shaping the future of esports. Stay tuned for highlights on key deals driving the industry forward! 💰 Roblox Driving Revenue: Roblox continues to lead the charge as a revenue-driving platform, offering endless possibilities for developers and brands alike. Discover how Roblox is reshaping the gaming landscape. 🚀 AdTech Innovations: Explore the latest in advertising technology within the gaming sphere. From immersive ad experiences to innovative monetization strategies, discover the new frontiers in gaming advertising. 🌟 Esports Agencies & Streaming Talent: Delve into the vital role esports agencies play in nurturing new streaming talent. Learn how they're shaping the next generation of content creators in the fast-paced world of online entertainment. Click the link to read each of these articles in full on our blog section! #Esports #Gaming #Roblox #AdTech #Streaming #Innovation #IndustryInsights

The esports industry has seen huge growth in recent years. 🚀 While some players have faced financial struggles, a certain segment of players have thrived. 💪 In his latest article on iGamingFuture, Amir Mirzaee discusses the key factors to be profitable within the betting space. Here are some highlights from the article: 💰 Bayes Esports has enabled over 1 billion EUR in annual betting turnover for its clients. 🔍 Those that are successful have an esports specific focus and long-term vision within their company strategy. 📊 Live data management plays a significant role in the long-term success and revenue stability of a betting operator and therefore, choosing the right partners is essential. Dive into the strategies for building diverse and high-quality esports betting products: https://lnkd.in/etnHQzKG   #BayesEsports #Esports #LiveMatchData #EsportsData #EsportsInsights #EsportsBetting