Pamela Rasey’s Post

What is most of Hollywood getting wrong about Brand partnerships? It isn’t just about money to finance your film. Brands have huge awareness that started long before the movie was conceived and will last long after the release date. And the movie brings value to the brand. Done right, it’s two giant entities coming together creating a giant branded entertainment entity. We are actively seeking brand partnerships at Original Film that are #genz focused for this reason. #film #movies #entertainment #marketing #advertising #business

Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. From comedy festivals to retail pop-ups, Netflix has spent years cultivating and testing right-fit brand extensions. Next in the queue? Netflix House. 🏠🎬 100,000 square feet of your favorite shows and movies, brought to life through immersive and interactive experiences, dining, and merchandise - the ultimate fan haven. My latest article in ADWEEK showcases how Netflix House and the House of Netflix is built on brand with: 🌀 A flywheel strategy that puts consumers and culture at the forefront  💡 Innovation as a practice 🛣 Competitive advantage in running your own race Netflix House is more than a marketing move—it’s a strategic investment that gives a clear picture of the blueprint for brand growth: knowing who you’re building for, what you’re building toward, and the competition you’re up against. What Marian Lee and her team are creating is brand expansion at its best and what I hope is just the beginning of more convention defying, category transcendent ways that bring fans closer to the characters and worlds they love. Netflix’s approach to brand building shows how playing to your strengths is the ultimate competitive advantage, innovating is as much about the process as the output, and growing beyond your category is an exercise in getting closer to the consumer and culture. 🔗 https://adweek.it/4djIJeI #brand #strategy #marketing #innovation #entertainment #experiential #fandom

Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’ Universal's chief marketing officer aimed to be "just short of obnoxious" with their ubiquitous campaign. The results: • 400+ brand partnerships, from Starbucks to Lego • $112 million domestic opening weekend • Estimated $150 million marketing budget https://buff.ly/4f9zQV1 #MovieMarketing #BrandPartnerships #MarketingStrategy #WickedMovie

🎬 Spotlight on Main Product Placement! It's where brands take center stage in movies, turning products into heroes of the story. 🚗🍿 From James Bond's Aston Martin to Heineken in Skyfall, learn how this strategy drives unforgettable branding. #Marketing

Inside ‘Wicked’s’ Marketing Blitz: How Universal Courted 400 Brands and Spent Big to Guarantee the Musical Was ‘Everywhere’ Universal's chief marketing officer aimed to be "just short of obnoxious" with their ubiquitous campaign. The results: • 400+ brand partnerships, from Starbucks to Lego • $112 million domestic opening weekend • Estimated $150 million marketing budget https://buff.ly/4f9zQV1 #MovieMarketing #BrandPartnerships #MarketingStrategy #WickedMovie

Product placement isn't just about getting a logo on screen – it's about creating memorable moments that resonate with viewers. Hollywood Branded's latest article explores the power of non-paid placements and how they can elevate brand visibility and engagement. #MarketingStrategy #ProductPlacement #HollywoodBranded https://lnkd.in/gfg-2T4i

🏈 The Super Bowl: More Than Just a Football Championship 🌟 The Super Bowl isn’t just about the game; it’s one of the world’s premier platforms for brand messaging. In 2024, the average 30-second ad cost a staggering $7 million—not including production expenses. So, how can brand managers ensure they’re achieving a solid return on such a hefty investment? While captivating content is essential, there’s a risk that the push for humor and emotion can overshadow fundamental advertising principles. Many ads, despite being entertaining, struggle to establish strong brand memorability, often sacrificing brand identity for short-term laughs. As we reflect on Super Bowl LVIII, the challenge remains: how can brands deliver memorable, impactful messages while meeting the high entertainment demands of this iconic event? #SuperBowl #Branding #Advertising #MarketingStrategy https://lnkd.in/eBZ5JmBZ

🎬 Dive into the world of cult branding with Turner Classic Movies! Check out this insightful case study on how TCM captivates audiences with its unique approach. A must-read for all marketing enthusiasts and cinema lovers. 🍿✨ #Branding #TCM Read more here: https://lnkd.in/eCsitFxS

Key takeaways from the Variety Entertainment Marketing Summit 2024 https://lnkd.in/g59hTXMY #entertainment #key #marketing #popularblog #summit #takeaways #variety #varietyentertainmentmarketingdeloitte