Pamela Dimmick’s Post

90% newsletters die within the 1st month. Because they lack personality. Or unique positioning. (Fancier name). There's this girl in uni who I can recognise a mile away in a choking crowd. I mean, there's no way to NOT notice her with her - jangling bead bracelets and ribbons - high ponytail with a giant bow 🎀 - flashy, colorful hippy clothes She is the embodiment of "standing out". Which is exactly what you need to in an inbox getting 100s of mails EVERY. SINGLE. DAY. How do you do that? Nah, you don't need to go hippie dancing. But you CAN show off your unique - way of talking - interesting quirks - genuine personality Be it by wearing your sarcastic hat. Throwing dad jokes. Or sharing memes. Just be like an OUTstanding Scarecrow. Sticking out in a mundane wheat field. (Ok, sorry for that lame pun, couldn't help it 🙂) Trust me, that's the key to - >40% open rates - higher click through rates - more sales flowing in And not being tossed to the spam folder. A place you DO NOT want to be in. If you want that revenue that is. So next time you send those emails... Make sure they know its you. BTW, how many times do you check your mail in a day? ‐------------------------------------------------------- Hi!!! 1st time seeing me? I - write email sequences for founders - obsess over personal brands - help you build one That your thing? Head over to my featured section to connect 👉

Newsletter industry wisdom says email subject lines should be short. Not true! As a rule, yes, subject lines should be short enough to be read with a quick scan. But when you start every subject line with the same emoji, you can get away with long subject lines. We’ve tested it. 🔴 At Creator Spotlight, every email kicks off with a red dot — you see it, you know it’s us. 🟡 Semafor claims the yellow dot. 🐝 beehiiv has the bee. It’s not just about subject lines; the emoji becomes a visual cue across social media, too. There are nearly 4,000 Unicode emojis. Pick one, use it, stick with it. Make it an icon.

Cher: "I like this boy, but he likes someone else." Dad: "How could that be?" Cher: "I don't know, but I feel wretched!" Dad: "Well, obviously, this boy is a complete moron. You are the most beautiful girl in Beverly Hills. And to tell you the truth, I'm not sure I want you with such a stupid fella like that." This is my favorite scene from the movie Clueless. You see, Cher had a crush on her ex-stepbrother but thought he liked someone else. So, like any "normal" 15-year-old, she went to her Dad for advice. After telling her what he thought of the stupid fella, her Dad went on to tell her why she was so special. 😍 This one scene blew my mind and changed how I approach relationships. We often hold on to people and relationships that don't/can't see our value. We try to tell them about how great we are. Or try to convince them how much they need us. Tirelessly doing the pick-me dance. When what we should be doing is looking for and engaging with people who quickly see our value. Take a look at your email list. Are there people there that aren't engaged? You've sent them valuable content, given them discounts, and asked questions, all in an attempt to engage them. But time and again, you're met with silence. These particular subscribers rarely even open your emails. It's time to clean up your list and let them go. Not only will this improve your deliverability, but it'll also help you focus on your engaged subscribers. So send one last sequence to engage them. Let them know - You haven't heard from them in a while - You love having them on your list, but you don't want to flood their inbox with emails they don't need - You'd want to keep them on your list if they're still interested in your products/services If they still don't respond, it's time to say goodbye. Don't worry. You'll find better-fit subscribers in the future. Gradually, your list will be filled with... - People who want to hear from you - People who will respond to you - People who want to buy from you If you've never cleaned up your email list, please let me know what is holding you back in the comments section. P.S. - This applies not just to emails but to life. If someone can't see your value, find people who can. Trust me, you will regret doing the pick-me dance.

Landing in the Inbox is not enough. There is one more thing needed. For being in the Inbox to count. Subject Lines That Get Your Emails Opened. For your Emails to be effective. They have to be opened. One won't know, the Great Valuable Value or the Awesome Deal, if your Email stays in the Inbox unread. One of the main reasons Emails are opened is 👇 📧 Subject Line. Your Subject Line goes a long way in determining whether your Email is opened or is ignored. Here are the top 5 Subject Lines (SL) that Get your Email opened. 🔓 Question Asking a Question in your SL drives instant Engagement. Because Questions demand Answers. To find the Answer one opens. For example: ❓ Treat or Treat? ❓ Did you forget this? ❓ Did this really happen? 🔓 Surprise Surprising your Subscriber from time to time breaks the monotomy. Your SL is the best place to signal that this Email is different. We all crave novelty in our lives. Mention unpopular opinions, unbelievable statistics, and be mysterious. E.g. 😯 Size Does Not Matter! 😯 Good News...and Bad News 😯 Guess who's on our Insta Live... 🔓 Personalized We should've started with this. In an Inbox full of Emails. One is more likely to open the Email that resonates. The key is to speak to the Subscriber in the SL. For instance: 👂 For ACNE skin only... 👂 For the Bold Fashionistas 👂 Exclusive for our Gold tier. 🔓 Curiosity Gap Curiosity drives action. Curiosity Gap is the space between what is known and what is desired to be known. Curiosity Gap entices one to open your Email for more information. Examples: 🤔 We did not see this coming. 🤔 This seems fishy. 🤔 Oh Nooo! What just happened? 🔓 Scarcity FOMO (Fear Of Missing Out) drives up open rates of emails. However, don't abuse it - your Subscribers will be disgusted. Warning - ONLY Real Scarcity - mean your Deadlines. Some SLs 🔹 1 Hour Left! Last chance to grab yours 🔹 Almost SOLD OUT! 🔹 Are you on our Fall waitlist? PS Which SL excites you? Carpe Diem! 📸 iStock #emailmarketing #subjectline #nkelite

Here’s March from a smaller account I’ve been working on lately (because I love the products and the owner is super nice). You’ll notice the company was trending down but their emails massively bucked that trend. HOW? I’ll tell you how… By doing the basics well. By keeping things simple and then scaling up. By keeping the copy engaging and the offers worth our customers’ attention. If your emails are not performing well, take a look over that stuff 👆and see where you’re at. Trust me, I am doing nothing complicated with this account. Simple strategies. Quality copy. Great products and offers. Done. Would you like me to expand on this in my next issue of Today's CTA?

Brutally analysing promotional emails and what they can do better: Here we have a Memorial Day promotional email from 8 Figure Sleep. 1. From experience, navigation links at the top of your email contributes very little. In fact, we found that it hurts conversion rate because too many links distract potential customers. Solution: I would remove these and centre the logo. 2. General structure and look of the email flows well which is a great sign, it makes the reader a lot more receptive to the content. At my company, we've noticed it increases click rate substantially. Janky and unorganised emails will not perform well. Tip: I would push the hero image a little further up into the top of fold (the part that appears first when you open an email) and try to make better use of the space with a clear call to action. 3. Continuing from the 2nd point, there is only 1 CTA button and it is far too low. Solution: Duplicate the CTA and place it in the centre in an appropriate position over the hero image. This is so that when the email is opened, the CTA is one of the first things that is noticed. I would also make sure it contrasts well with the hero image, meaning that blue needs to go. Try a white to stay on brand. Hope you found some value from this. Let me know your thoughts.

V hit her first $10k HOUR (with just under 3k people on her email list). 6 lessons from her success: 1/ Size matters but not how most people think The first decision we made? Ignore the 157k social media audience and focused exclusively on the 2.7k people on her list. Your email list is your biggest asset, if you know how to use it. 2/ Sell them what they want (so you can give them what they need) We analyzed her most viral content, existing offers in her market and what people had ALREADY paid her money for before. Most creators create first, then go look for a problem. Costly mistake. 3/ Solve an old problem in a new way V teaches effective communication. Only thing is that’s boring af. So we took what she ALREADY does differently and positioned it as the solution (it works). Show a new way to solve an old problem. 4/ Tease. Obnoxiously. We started hinting that “something” new & exciting was coming… While we were still doing research. No course in sight yet. Kept teasing right up to cart open. Teasing = {Relevance x Intensity x Time} Most people screw up that last bit. 5/ Deadlines. Deadlines. Deadlines. We made a big deal of the cart open time. We made a big deal of the fast action bonus (it got snapped in 13 mins flat). And we made a HUGE deal of the launch end. Then we took the offer down once that timer hit zero. 7 months later, people still remember they couldn’t buy it beyond the deadline (they bought it during the re-launch 😉) 6/ Show. Don’t tell. We slathered the page with proof even though it was a brand new course. Past case studies for similar work. Her own results. Tens of hundreds of people commenting on her content on “how they love the way she articulates”. You can never have enough proof, but never forget: You are always your best case study. Now the big caveat: This isn’t a magic pill that generated $10k in an hour out of thin air. She had people who wanted to listen to her. A problem they wanted solved (that she could solve). We just built the bridge between the demand and her offer. If you want to know more, I cover it much greater detail in my book: (FREE to download. Link in bio.)

It was a random Monday. I subscribed to a newsletter for a free guide. Just like I had countless of times before... But then, this time was different. This time, I was "welcomed". I opened the email as force of habit. It was about him minding his own business in a beach in bali... When he got the notification that "Khadija" joined his list. And he had to drop his coconut and do a happy dance. (With a short video of it 😆) I was genuinely flattered and couldn't help laughing. Even though it was an automated email. And did not actually involve any embarrassing tap dancing. Guess what? I am - still subscribed - excited for his emails - even bought a few stuff All because it wasn't just-another-generic-cold-welcome-email that reeked of "I don't care". It was - unique - had personality - genuinely welcoming - evident that someone put in effort While informing the reader - what the list was about - what to expect later - what to do next The result? Many more scrollers turned fans like me and ready-to-close leads right of the bat. So if you thought welcome emails are not that important... "I am gonna nurture them through time anyways" Well think again. People have busy lives. Google started limiting Gmail space. Why should they give out their precious space for you? 🤨 They won't. Unless you "hook" them right off the bat. BTW, did you read the book "Good girl's guide to murder"? ‐------------------------------------------------------- Hi!!! 1st time seeing me? I - write email sequences for founders - obsess over personal brands - help you build one That your thing? Head over to my featured section to connect 👉

I received an email today soliciting services, and I needed help figuring out who the audience was and if the subject line fit at all. It reminded me of how crucial it is to get the basics right—especially the subject line. No matter how good your content is, if the subject doesn’t connect or gets caught in spam filters, your audience won’t even have the chance to engage. So, here are a few quick tips to help craft better subject lines: Stay away from spammy language—phrases like “buy now” or “limited time” could send your email straight to the junk folder. Personalization is key—use their name or something specific to the recipient to make it feel more relevant. Short and sweet wins the race—keep it under 8 words and make sure it clearly reflects what’s inside. Test it out—send a test email to see how it looks and feels, then tweak it as necessary. Next time you hit send, think of your subject line as the gateway to your message. Make sure it opens the right door!

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