Pamela F.’s Post

View profile for Pamela F., graphic

Creative Director | Designer | Human

Solid advice. I know too many Creative Directors that want to have one foot in the "doing" and one foot in the "directing/leading/mentoring". If you are hungry for the "doing" then consider stepping back. There's no shame in that. It's fun doing the do. When I see Creative Directors on every photo shoot, video shoot, brainstorm session, meeting, inserting themselves everywhere–that's not leading, that's feeding your ego. You might not be ready to lead. Trust your team, give them the guidance they need then get the eff out of the kitchen. A skilled Creative Director will know when to step in. https://lnkd.in/gCTZmA6q

“I’d encourage you to look for a middle ground, and to take some of the risk out of the pivot.”

“I’d encourage you to look for a middle ground, and to take some of the risk out of the pivot.”

itsnicethat.com

Agree. The tough part is that creatives need to create. Because CDs get mired in timesheet approvals, budgets, staffing, and even ops (none of the stuff they got into the business for!), there can be some (a lot of)soul crushing that comes with the job. I know a CD who is given projects to take on as a creative because his company realizes that creating is his most valuable asset and they want to keep him happy.

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