PAKT- Content at scale’s Post

Did you notice the Asian Paints ads in Shah Rukh Khan's 2023 movie, "Jawan"? Those weren't there during filming. As someone working in advertising and marketing, I can't help but pick up on ads and product placements when watching films. That's why I noticed the Asian Paints ads in "Jawan" and wanted to share this interesting advertising approach with you. Whisper Media, a tech-driven media company, is behind this innovative method. They use software to analyze movies and recommend the best placements for brands to seamlessly integrate into the film after filming is complete. This is a game-changer for both brands and filmmakers! Here are some of the key benefits: 📈 𝗙𝗮𝘀𝘁𝗲𝗿 𝘁𝘂𝗿𝗻𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗶𝗺𝗲 𝗳𝗼𝗿 𝗯𝗿𝗮𝗻𝗱𝘀: Brands can now wait closer to the release date to secure ad placements, instead of having to commit a year in advance during filming. 🎬 𝗠𝗼𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗳𝗼𝗿 𝗳𝗶𝗹𝗺𝗺𝗮𝗸𝗲𝗿𝘀: No need to disrupt filming to accommodate brand integrations. This allows filmmakers to focus on creating their artistic vision. 🎯 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Whisper Media uses data to ensure brands reach the right audience through in-content advertising. Intrigued? Read the full article to learn more about how Whisper Media is revolutionizing in-content advertising and the future of brand integrations in movies and television shows! 👉 https://lnkd.in/gxw37rt8 #WhisperMedia #ContentIntegration #Advertising #InContentAdvertising

“Brands themselves have taken creative capabilities in house, creating a growing sector of in-house agencies that is frequently in the spotlight on platforms such as LBB today. Sometimes production capabilities have been built out from that, driven by the sheer quantity of assets that brands need and the agility at which responsive messaging needs to be produced. Think about a restaurant chain that needs to change the design on its digital signage across hundreds of outlets to respond to the weather – that requires production capabilities.” 💡 Design the right ecosystem, then collaborate to create.

Branding and Promotions For Feature Films in India & International Locations We specialize in providing tailored business consultancy services exclusively for film projects. With a team of seasoned professionals with extensive experience in the entertainment industry, we offer comprehensive solutions to help filmmakers navigate the complexities of the industry, from conceptualization to distribution. Branding and Promotions for Films: Brand Identity Development: We collaborate with filmmakers to create unique brand identities for their projects, including logos, taglines, and visual aesthetics that resonate with target audiences. Online Presence Enhancement: Leveraging the power of social media and digital platforms, we craft engaging content and manage online communities to build anticipation and excitement for film releases. Publicity Campaigns: Through strategic partnerships with press outlets, influencers, and industry stakeholders, we orchestrate comprehensive publicity campaigns to generate buzz and media coverage for film projects. Promotional Events: We organize exclusive screenings, red carpet events, and interactive experiences to engage audiences, generate word-of-mouth promotion, and cultivate a loyal fan base for film projects. Cross-Promotion Opportunities: We identify synergistic partnerships with brands and organizations to create cross-promotional opportunities that amplify the reach and impact of film projects, driving audience engagement and revenue growth. Services Offered: Strategic Planning: We collaborate with filmmakers to develop strategic plans tailored to their specific project goals, including budgeting, scheduling, and resource allocation. Market Research and Analysis: Utilizing industry-leading tools and methodologies, we conduct thorough market research to identify target audiences, analyze market trends, and assess competition. Branding and Promotion: We design and implement innovative branding strategies to enhance the visibility and appeal of film projects, leveraging a mix of traditional and digital marketing channels. Financial Management: Our experts provide financial advisory services, including budget optimization, fundraising strategies, and revenue forecasting, to ensure the financial success of film projects. Distribution Strategies: We develop customized distribution strategies to maximize the reach and profitability of films, including theatrical releases, streaming platforms, and international distribution. We are committed to empowering filmmakers with the knowledge, resources, and support they need to bring their creative visions to life and achieve success in the competitive world of film. Let us be your partner in realizing your cinematic dreams. . . . #FilmMarketing #DigitalBranding #MovieBuzz #SocialMediaPromotion #FilmPromotion

🎬 Welcome to Amazen! Films 🎬 In today’s dynamic digital world, standing out is essential. Our showreel offers a glimpse into how we help companies thrive with a blend of strategic insights and creative brilliance. At Amazen! Films, we lay the groundwork for success with a strong strategy. By aligning with your objectives and conducting thorough competitor analysis, we provide actionable insights that help you exceed your goals and achieve remarkable results. Creativity is at the heart of what we do. Our dedicated team of filmmakers bring your vision to life with exceptional content. With over two decades of industry experience, we've consistently delivered flawless, on-time, and on-budget filmmaking that powers award-winning campaigns. In a time when continuous, engaging content is vital, why settle for the ordinary when you can achieve the extraordinary? Connect with us at Amazen! Films, and let’s elevate your brand together. #digitalmarketing #digitalstrategy #digitalcontent #videomarketing #marketingstrategy #brandgrowth

"Brands Need Expert Ad Film Makers: Pathway Productions’ Guide" 🎥 Why Do Brands Need Expert Ad Film Makers? In a world where attention spans are fleeting, your brand needs to stand out. That's where Pathway Productions steps in. Our latest blog explores the crucial role of professional ad film makers in modern branding and how their expertise can elevate your brand’s visibility across platforms. ✨ Here’s what we cover: Creative Vision & Storytelling: Craft narratives that captivate your audience. Technical Excellence: High-quality production that ensures every frame shines. Brand Alignment: Ad films tailored to your unique identity. Platform Optimization: Maximize engagement across TV, YouTube, Instagram, and more. AI-Driven Efficiency: Leveraging cutting-edge AI tools for innovation and speed. At Pathway Productions, we handle everything from concept to final cut, ensuring your ad films deliver impact and results. 💡 Ready to transform your brand’s story into a compelling visual journey? 👉 Read the full blog now and see how we can bring your vision to life! https://lnkd.in/ggMZdpwS #AdFilmMakers #Branding #VideoMarketing #PathwayProductions #AIInVideoProduction #CreativeStorytelling #MarketingSolutions

How I Created a Celebrated Ad for Tanishq (Behind the Scenes) Ever wondered what goes into making a celebrated ad? In my latest video, I take you behind the scenes of my journey crafting an unforgettable commercial for Tanishq. From concept to execution, I dive deep into the creative process, the challenges, and the breakthroughs that made this ad a standout success. Curious about the magic behind the camera? 👉 Watch here: https://lnkd.in/d8bW7mQJ Get a peek at the artistry and strategy that turned this ad into a story that resonates. #BehindTheScenes #AdProduction #Filmmaking #Tanishq #CreativeDirection #Storytelling #Advertising

Film & Cinema marketing specialist here to help you get more eyeballs on your film, and more butts on your seats! 👀 I have some capacity opening up from August onwards to support film or cinema clients looking for marketing help. A few ways I work with clients: 🍿 Full service marketing support if your team lacks a marketing person or needs strategic guidance on a specific project 🍿 Identifying and reaching new audiences or re-engaging existing ones 🍿 Building effective + innovative awareness & engagement campaigns for films, festivals, or cinemas 🍿 Creating content strategies that help get your message across and meet your business goals 🍿 Understanding current trends in the social media space and how to leverage them 🍿 Building your personal profile or company brand to attract the right people, investors, or team members whether you're a filmmaker, distribution company, film marketing agency, etc. Drop me a message to find out more! #FilmIndustry

THE EIGHTIES I was building movie brands I was just coming from a time in television. Branding network productions, and being part of what would become syndication as we now know it. As Art Director of releasing for Cannon Films, then MGM/UA. It was an exciting time for me, being part of the industry. It really challenged my brand building - I became brutally aware; if you didn’t nail it nobody bought tickets. Nailing it was grasping what the film had to offer the intended audience. It was a time I learned of lifestyles, and how they played in attracting and aligning a brand. Art direction was good to me - it was a fit. From words to pictures, both were art to me. As much as I wanted, I dreamed of becoming a world class creative director, I couldn’t yet get comfy with the whole idea of going to the office everyday. Ha, growing up in Malibu was a great excuse for taking summers off! My daughter Heather, now with Disney | Hulu is enjoying it. I concluded with a decade - forty two films, and an Academy Award nomination for this title. Next move corporate branding for the bigs - the global ad agencies in the Wilshire corridor. Stay tuned - not just for what was an incredibly challenging and fruitful four decades in branding - but to show you how a branding expert, a branding champion should go way further than social media or LinkedIn. Be you, Chris Power-Gomez brand champion #brand #brandbuilt #brandbuilding #personalbranding #LinkedInExecutive

🌟 Meet Darrell Jones: The Driving Force Behind Starlight Video Production! 🌟 I'm excited to introduce Darrell Jones Jones, the visionary owner of Starlight Video Production. With a remarkable depth and breadth of expertise in brand marketing, video production, and custom training video content creation, Darrell consistently delivers exceptional results that elevate businesses to new heights. Under Darrell's leadership, Starlight Video Production has become synonymous with creativity, innovation, and excellence. Here's how Darrell and his team can transform your business: 🔹 Brand Marketing: Darrell excels in crafting compelling brand stories that resonate with your target audience. By understanding your brand’s unique value and vision, he creates marketing strategies and video content that not only capture attention but also build strong, lasting connections with your customers. 🔹 Video Production: With a keen eye for detail and a passion for storytelling, Darrell produces high-quality videos that bring your brand to life. From promotional videos to corporate films, his expertise ensures that every project is executed flawlessly, delivering a visual experience that captivates and engages. 🔹 Custom Training Video Content: Darrell specializes in developing tailored training videos that meet the specific needs of your organization. His custom training content is designed to educate and empower your team, enhancing their skills and knowledge in an engaging and effective manner. If you're looking to elevate your brand, produce impactful video content, or create custom training solutions, connect with Darrell and discover the unique services he offers at Starlight Video Production. 🌟 #BrandMarketing #VideoProduction #TrainingContent #StarlightVideoProduction #MarketingExcellence #InnovativeSolutions

The Golden Age of Branded Films is Dead. and that used to make me sad.. now it's a motivation that has shaped how we do work. Lindsey Hagen + Cole Heilborn had this conversation on the Backcountry Marketing Podcast last year and it's put words to so much of how I've been operating. When branded films really hit the world over a decade ago it was a breath of fresh air. It was uncorrupted, non-curated storytelling and brand engagement went through the roof. Brands that capitalized are now household BRANDS, not just PRODUCTS. Nowadays, "there's no guarantee that someone will see your youtube video, there's no guarantee they'll find it on vimeo" and because of that the value add has been put under the microscope. I'm all for a trackable, value based approach to marketing. It's what shifted our company focus about 2 years ago as we doubled down as a problem-solution focused production team. We create solution-centered storytelling for our clients because we care about results. We also deeply care about humans! Storytelling is such a basic human need, form of connection, and display of our incredibly crafted diversity. Branded films aren't dead... the medium has changed and we're ready for it! Brands NEED to focus on curated viewer experience, click throughs, point of sale, ROI... that's totally valid - and encouraged! "Simply uploading a video to YouTube and expecting hundreds of thousands of people to watch are days of the past. I’ve always said that 50% of the work is making the film, and the other 50% is marketing it." Paid ads aren't just buying purchasers, it's earning attention. We're building content funnels because it creates lasting connection with target audiences without sacrificing real people doing real things with real products. Packaging has changed, but banded content is alive and well. Thanks to Matt Twohig for putting me on to this episode! Listen to EP: 145 The Golden Age of Branded Films is Dead | Lindsey Hagen | gnarlybay on spotify if you're curious about where things are now and where they're headed!