What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
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What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
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What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
-
What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
-
What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
-
What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
-
What’s on everyone’s minds for the 2024/25 Upfronts? 📺 At the end of this year, nearly half of all advertising revenue will be driven by streaming, whether through direct sales or programmatic channels, and comprehensive Convergent TV strategies will be a must. LiveRamp's Tara Franceschini shares key trends to keep in mind as you approach this season’s deals, and ensure that each weighs into your 2024/25 Upfronts strategy. ⬇️
Upfront 2024/25: How Publishers Can Be at the Cutting Edge of Identity, Performance, Measurement, and More
liveramp.dsmn8.com
-
The numbers behind the growth of streaming video.
Q-Series Redux: How will a flood of new digital inventory impact the ~$1T global advertising market?
ubs.com
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AE | Digital Campaign Planning + Programmatic Strategy ✏️ 💻 | Political Advertising 🇺🇸 | SaaS | Fitness Enthusiast 🏋🏼♀️
According to EMARKETER, CTV will account for one-third of combined linear TV and CTV ad spend in the US in 2024. Dive into StackAdapt's latest report to unlock the power of combining linear TV and CTV advertising to maximize reach, and understand how advertisers are navigating shifts in the streaming landscape.
The Big Shifts Behind CTV’s Blockbuster Year
https://www.stackadapt.com/resources
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According to EMARKETER, CTV will account for one-third of combined linear TV and CTV ad spend in the US in 2024. Dive into StackAdapt's latest report to unlock the power of combining linear TV and CTV advertising to maximize reach, and understand how advertisers are navigating shifts in the streaming landscape.
The Big Shifts Behind CTV’s Blockbuster Year
https://www.stackadapt.com/resources
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B.com graduate | Business Management | Advertising account management | Expert in media planning | Elevate client relationships | Actively searching for a role in advertising domain | Public speaker | Yoga enthusiast
Article: The lines between streaming and linear TV continue to blur. Insights: Everything will be programmatic in future even TV which is currently facing some issues, which were , I guess law related . This dilemma of whether to invest in TV or streaming is hard one for advertisers in current situation. One thing about streaming is that it uses programmatic technology which I learned in class is that it uses the consumer data and real time bidding and ads can be more personalized and Linear TV is not based on individual data and is not as advanced as digital advertising. I think as we will evolve more in future and as said everything will use programmatic technology we will get more clear understanding of where the dollars should be spent.
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