Ouriel Rybski’s Post

Black Friday, Cyber Monday (BFCM) Hot Tips every seller Should Know: 👉 Keep Margins in Check: Traffic is great, but profits matter more. Don’t discount just to sell. Focus on healthy margins and ensure your deals align with long-term profitability. If you’re selling high-LTV products like Subscribe & Save items, Black Friday is the time to attract new customers who’ll stick around. 👉 Smart PPC > Heavy Discounts: Instead of relying on deep discounts or lightning deals, channel your investment into manageable PPC campaigns. Monitor performance throughout the day and adjust bids cautiously—don’t let your TACOS kill your margins. A controlled ad strategy often boosts organic sales too. 👉 Tap into Organic Lift: Black Friday naturally brings a surge in organic traffic. Optimize your listings—titles, images, and A+ content—to convert this traffic without heavily relying on promotions or coupons. usually sellers see a 15–20% organic sales lift during BFCM without extra spend. 👉 Prepare for Returns and Post-BFCM Inventory: Stockouts hurt rankings, but overstock can dent profitability. Strike the right balance with data-driven inventory planning. Factor in potential returns and restocking fees when calculating profits to avoid surprises later. 👉 Offer Strategic Discounts, Not Blanket Deals: Instead of slashing prices across the board, target discounts on high-converting or overstock items. Highlight urgency and exclusivity in your product listings, but avoid underpricing top-performing SKUs that already sell well. Happy Selling:) Want me to review your BFCM strategy? DM me, and we'll fine-tune your plan for maximum impact this season! 🚀

If you have a promo for Black Friday Cyber Monday listen up. Are you ready to take the guesswork out of your product launches and holiday sales? Imagine: Monitoring your product launch's performance minute by minute, gaining instant feedback on customer response. Adjusting your BFCM strategies in real-time based on live data insights, maximizing your holiday sales AND minimize your wasted time and resources. Staying ahead of the competition by constantly monitoring your performance and making data-driven adjustments. Launch Analytics, my real-time analytics tool, is here to help you maximize your success during those critical periods. Launch Analytics equips you with the power to: Make confident, data-backed decisions that drive results. React swiftly to changing market dynamics and stay agile. Achieve and exceed your sales targets with real-time data insights. With Launch Analytics, you can: Track Revenue, Sessions, CTR, CVR, Bounce Rate, Engagement Rate, and Average Order Value in REAL-TIME. Identify trends and make data-informed decisions on the fly. Optimize your campaigns for maximum conversion and profitability. Spot potential issues before they impact your bottom line. Ready to launch smarter and sell more? Click the link below to learn more about Launch Analytics and request a demo! https://lnkd.in/gx73_HDt P.S. For a limited time, I'm offering a special discount for early adopters! Don't miss out on this opportunity to gain a competitive edge with Launch Analytics. #productlaunch #ecommerce #bfcm #blackfriday #cybermonday #realtimeanalytics #datadriven #marketingtools #businessgrowth

Don’t miss sales in Q4 this year. Here’s how to prepare—before it’s too late 👇 October is the start of the most profitable quarter of the year. But guess what? Without preparation, you can’t get anything out if it. Here’s what the top sellers are doing now to dominate: 1️⃣- Optimize Campaigns: ➤ Are your best-performing campaigns going out of budget? Fix them. ➤ Cut the underperformers—every dollar counts in Q4. 2️⃣- Seasonal Keywords & Trends: ➤ There are many new keywords in Q4. Use H10 to get historical keyword data from your competitors. ➤ Make sure you don’t miss any important keywords. 3️⃣- Inventory Management: ➤ Avoid going OOS by forecasting demand based on last year’s trends. ➤ Too much stock = risk. Understocking = missed sales. Find the balance. 4️⃣- Review Ad Creatives: ➤ Adjust your product images and A+ content to reflect the holiday season. 5️⃣- Maximize Black Friday & Cyber Monday: ➤ Plan early and set budgets aside. Prepare exclusive deals—competition will be tough. Q4 can make or break the year for your brand. Those who plan ahead will win. If you haven’t started yet, now’s the time. DM “Growth” if you’re ready to ensure your ads are in top shape for Q4. Let’s make sure you don’t leave money on the table. Abdul Mannan

How to crush BFCM sales and do it stress-free 💥 Welcome to this week’s Weekend Win! 🎯 Black Friday, Cyber Monday, and Small Business Saturday are coming fast—and for ecommerce entrepreneurs, this is the Super Bowl of sales weekends. 🏆 But here’s the deal: You don’t have to be overwhelmed by it. I've laid out a simple, step-by-step BFCM game plan to help you maximize sales and keep your stress levels in check: ✅ How to prep your website to handle the holiday rush ✅ The key to crafting promotions that get attention and drive conversions ✅ Email & SMS campaigns that boost sales without sounding spammy ✅ Product strategies to keep your inventory moving ✅ Ads and retargeting tips to stay top-of-mind for your customers ✅ How to track your data and make smart decisions in real-time Bonus: I’ll even show you how to grow your email list before BFCM for long-term gains. 📧 This guide isn’t just about surviving BFCM—it’s about crushing it. 🛍️💥 📝 Get the full game plan in this week’s Weekend Win and get your store ready for success: https://lnkd.in/gDmXGfWD Let’s make this the most profitable and stress-free holiday weekend you’ve ever had! 💪 #Ecommerce #BFCM #BlackFriday #CyberMonday #SmallBusinessSaturday #StressFreeSales #BFCMStrategy #WeekendWin #EcommerceTips

😮 Creating Urgency for BF/CM: The Ultimate Conversion Driver Nothing pushes decision-making quite like a ticking clock. The idea that every second counts – and your chance to win shrinks with time – is the core of urgency. And during Black Friday/Cyber Monday (BF/CM), urgency becomes one of your most powerful tools. But it's more than just slapping a countdown timer on your website. There are smart, psychological ways to implement urgency in your marketing strategy: 1. Exclusivity 🛍️ Limited-run products feel special. The rarer something is, the more valuable it becomes in the customer’s eyes. Once it's gone, it’s gone – so people act fast to grab it before someone else does. 2. Scarcity 🚨 No one likes missing out. When we see “Almost out of stock!” or “Only 3 left at this price,” it triggers a sense of loss. Brands use this to encourage quick decisions, and it works like magic. Key urgency phrases: “Last chance,” “Act now,” “Today only,” “Hurry,” “Don’t delay.” 3. Limited Time Offers ⏳ Offering a discount for a short window? That ticking clock drives customers to act now, before it’s too late. 4. Cart Expiry 🛒 Implementing a countdown in the cart is another clever nudge to speed up decision-making. But remember – don’t overdo it. If customers feel like your urgency tactics are forced or dishonest, it can backfire. Keep it subtle, authentic, and strategically timed. Master these urgency techniques, and you’ll see the magic they bring to your BF/CM campaigns. Let’s drive those conversions! 💥

The Black Friday/Cyber Monday Sales can be VERY intense and critical for so many businesses. This is what I would to to ensure the best chance of success: 1. Look at what worked previously - what worked last year and what didn't. Use this as a starting point for your ads this year. 2. Have a clear offer - make sure this is straightforward and easily communicated - having multiple confusing offers will prevent people from buying 3. Use best-performing evergreen ads with the copy adjusted to show your offer - use these alongside your Black Friday-specific ads 4. Ensure that your website is fully optimised to show your offer clearly - make sure it's clearly displayed throughout your website - not just on the homepage (if done correctly, your ads won't be sending people to the homepage!) 5. Have your email sequences set up and ready to reflect your promotions 6. Ensure you have a thorough understanding of your numbers so you know when to scale - pouring more money into ads that aren't profitable due to your reduced margins just because it's Black Friday isn't a recipe for success What else will you be doing to make sure you are ready? Let me know in the comments below! #ecommerce #BFCM #Metaads #Googleads #facebookadsmanager

Thank you for sharing this insightful guide on eCommerce promotional strategy, Jamie! As we approach the end of Q1, it's crucial for organizations to optimize their promotions and hit revenue targets. Your guide seems to be a valuable resource for anyone looking to leverage promotions year-round. I completely agree that promotions shouldn't be limited to just Q2 and Q4. By carefully planning and implementing promotions, businesses can achieve profitability without having to spend extra marketing budget. Your breakdown of optimizing timing, maximizing marketing efforts, and contingency planning is spot on. Timing is key when it comes to promotions, and understanding how to create urgency and maximize traffic is essential. Additionally, effectively branding promotions and leveraging channels like email and SMS are great tactics for increasing basket size. Contingency planning is often overlooked but can save the day when product availability becomes an issue. Creating flexibility in the promotional window while nurturing long-term customer relationships is also critical for sustained success. Once again, thank you for sharing this valuable guide with us.

How Should Brands Capitalise on the Highly Competitive BFCM Period? At Tambo, we aim to provide unique, data driven advice for Black Friday and Cyber Monday. While many make strategy suggestions based on the day alone, our research using Amazon Marketing Cloud has revealed that success over the period is driven in the Lead In and Lead Up phases of a tentpole event. Why are users impacted by the Lead Up and Lead Out Phases? There are many factors that give us indication of why Lead Up and Lead Out phases are having an impact on sales, here are two key: 👀 Pre-Purchase Awareness: Consumers often have a shopping list ready for BFCM. The Lead Up phase helps remind them of your products, encouraging them to track deals and make purchases. 🛍 Extended Shopping Window: The longer deal period influences consumer behavior. Some may buy early, while others wait for deeper discounts. How should we approach this period factoring in Lead In and Lead Out? From an advertiser perspective, BFCM is extremely saturated with a great need to offer competitive discounts to entice users to purchase your product. This has been intensified in recent years with price pressures driven by the cost of living crisis, we are particularly finding over those two days that consumers are looking for the best value and often deciding against premium brands. This means that Mass market products could potentially thrive however premium products may see decline. Taking this into account, it makes it clear that brands need to be selective when they try to capitalise with their media spend. If you need support in elevating your tentpole events and/or have found the previous events quite overwhelming, feel free to reach out!

Top sales tips from Sarah Murdoch, if you’re a business owner it is so easy to get caught up in the chaos without thinking through your goals! If you are considering targeted ads then definitely get in touch with Sarah.

In my last post, I discussed planning early teasers for Black Friday. Today, let’s focus on retaining newly acquired customers after BFCM. 🛍️✨ During the promo period, your brand likely saw a surge of new customers through performance marketing. But the real challenge begins after the sale: how do you keep them engaged and turn them into loyal buyers? This is where a strong email strategy comes in. 📧 Klaviyo’s First Purchase Bounce Back Flow is a popular tool to target one-time buyers, but many brands still struggle with retention. Why? 🤔 Many businesses assume their flows are working well with Klaviyo’s default settings, but a closer look at the logic often reveals untapped potential for better performance. 🔍 The key issue is that Klaviyo’s default FPBB flow sends automated emails right after the first purchase to encourage additional purchases. This can overwhelm and disengage customers. So, what can we do differently? With our own logic, Retentics AI can forecast when a customer is most likely to make their next purchase and send tailored emails at the optimal time. With this approach we help our clients drive repeat purchases and improve retention, by aligning with each buyer’s unique patterns. 💡This is just one part of our team’s insightful strategies to prepare for this year’s BFCM. If you're interested in more details, check out our blog! We cover everything from customer segmentation, leveraging your most engaged audience during and after BFCM, to optimizing your email flows. 📈🎯