Latest News from OTTVerse ~ RunnTV Announces Strategic Investment from eMedia, South Africa ~ Streambox Media Unveils ‘Dor’: India’s First Subscription-Based TV Service ~ Warner Bros Discovery Faces Investor Lawsuit Over NBA Deal Fallout ~ Lionsgate Officially Moves Toward Studio-Starz Split Through SEC Filing ~ Akamai Buys Edgio Security and Delivery Contracts for $125M in Bankruptcy Sale ~ Bending Spoons Acquires Brightcove in $233M Deal ~ DirecTV Cancels Dish Agreement Over Debt Exchange Issues #ott #streaming ✅ Follow OTTVerse for the latest updates.
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Looking to strike the perfect balance between subscription and ad-based revenue? Discover the power of a hybrid monetization approach for your OTT platform. GIZMOTT To learn more about this topic, please click the link.👇 https://lnkd.in/g3_JRNtY #HybridMonetization #OTT #Streaming"#StreamingNow #gizmott #avod #ottstreaming #adtech #broadcast #ottmedia
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Unlock the full potential of your OTT strategy with a hybrid monetization model. Learn how to maximize revenue while enhancing viewer experience. #OTT #Monetization #Streaming" #gizmott
Looking to strike the perfect balance between subscription and ad-based revenue? Discover the power of a hybrid monetization approach for your OTT platform. GIZMOTT To learn more about this topic, please click the link.👇 https://lnkd.in/g3_JRNtY #HybridMonetization #OTT #Streaming"#StreamingNow #gizmott #avod #ottstreaming #adtech #broadcast #ottmedia
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Should be an interesting session on the power of Local!
Local strategies are the key to elevating national impact! 📈 Join Locality’s panel, “Leveraging the Power of Local to Enhance National Campaigns,” at Advertising Week NY and learn how to combine the precision of streaming with the scale of broadcast to supercharge your video campaigns. Hear from Lauren Frank Hoops, VP, Managing Digital Director at Moroch, and Steven DeMain, EVP of Sales at Locality, moderated by Kerry Flynn, Media Deals Reporter at Axios. Together, they’ll share actionable strategies to bridge the gap between local engagement and national scale, driving unmatched results. Don’t miss your chance to gain insights that will transform your approach to local advertising. Register here: https://lnkd.in/emJxyA29 See you there! #WeAreLocality #AWNewYork24 #AdvertisingWeekNY #Innovation #FutureOfMedia #MovingTVForward #Marketing #Streaming #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy
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Do you want to learn about leveraging the precision of streaming and the scale of broadcast to drive stronger community connections? What is the best way to maximize the reach and impact of brand messaging in local markets? If you are interested, register today!
Local strategies are the key to elevating national impact! 📈 Join Locality’s panel, “Leveraging the Power of Local to Enhance National Campaigns,” at Advertising Week NY and learn how to combine the precision of streaming with the scale of broadcast to supercharge your video campaigns. Hear from Lauren Frank Hoops, VP, Managing Digital Director at Moroch, and Steven DeMain, EVP of Sales at Locality, moderated by Kerry Flynn, Media Deals Reporter at Axios. Together, they’ll share actionable strategies to bridge the gap between local engagement and national scale, driving unmatched results. Don’t miss your chance to gain insights that will transform your approach to local advertising. Register here: https://lnkd.in/emJxyA29 See you there! #WeAreLocality #AWNewYork24 #AdvertisingWeekNY #Innovation #FutureOfMedia #MovingTVForward #Marketing #Streaming #CTV #Broadcast #LocalTV #LocalAdvertisingMadeEasy
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Struggling with delivery delays, scaling issues, or compliance complexities? Planetcast empowers content creators, broadcasters, and OTT platforms with flexible, scalable, and high-performance solutions that enable seamless content distribution across devices. #Planetcast #NexC #OTT #Streaming #MediaBroadcasting #Broadcasting
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The inevitable shift to online viewing. Worryingly for #broadcasters, a recent report from PwC highlighted that while the #internet, #gaming, and #VOD are all growing #ad revenues with strong future growth expected, Broadcast TV has been flat and is forecast to be flat. Here is an article for your reading that breaks down the audience and business dynamics: https://lnkd.in/dWgV7wKe -Broadcast audiences are declining -Advertising is going online -Pay-TV is going off-satellite -Pressure for TV’s Frequency is growing -Competition from Pure-Play Streamers & Global Media The growth starts with knowledge: https://lnkd.in/dWgV7wKe #PayTV #TVFrequency #Advertising #Broadcasters #Streamers #StreamingMedia #MediaDelivery #Edge #Satellite #OTT #OTA
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European TV and VOD Market Analyst & Manager of MAVISE for the European Audiovisual Observatory
From all #subscriptions signed off to top players owning - as opposed to only distributing - at least one prominent #payTV channel or #SVOD platform in 2022, the overall weight of #broadcasters gained 9% (up to 40% in 2022), while the market share of pure SVOD platforms dropped to 57% in 2022 (down by -8% over 2021). Regarding broadcasters, #US powerhouses (i.e. Paramount, Warner Bros. Discovery and The Walt Disney Company) weight alone went up to 21% in 2022, adding +6% to their market share over 2021. The shift in market shares between 2021 and 2022 happened against the backdrop of pure SVOD juggernauts plateauing vs. smaller streamers scaling up. More in the new edition of "Top players in the European audiovisual industry – ownership and concentration" ➡ https://go.coe.int/KLUeB Netflix Amazon DAZN Comcast Sky Apple TV Plus Apple CANAL+ Group RTL Group Cyfrowy Polsat S.A. Telia Viaplay Group beIN MEDIA GROUPUnited Group B.V. TIM TV2 ØST Turkcell ACUNMEDYA MFE - MediaForEurope
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"Discover the game-changing potential of hybrid monetization in your OTT strategy. Join the conversation and elevate your revenue game today! To learn more about this topic, please click the link.👇 https://lnkd.in/g3_JRNtY #HybridMonetization #OTT #Streaming"#StreamingNow #gizmott #avod #ottstreaming #adtech #broadcast #ottmedia
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#FAST and #FASTCHANNELS as a form of #Contentstrategy for sustainable production and monetization is totally stupid according to View TV CEO, Jamie Branson due to the #adtech complexity and multiple unregulated commision grabs through the #programmatic chain. View TV Studios now delivers content owners to audiences direct by sharing 33% of gross with all parters to provide #broadcast #CTV channels and #videocontent by policing the ecosystem. https://viewtvx.com
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I'm excited to attend the "can't miss" #FTVA event in London next week. Looking forward to discuss trends and challenges! I will be pleased to hear your perspective and discuss how #Broadpeak can help you to leverage new ad formats and #monetization use cases with #IAB 's latest standards (#InteractiveAd, Click2 #ShoppableAd, non-linear ads, Spot2Spot ad replacement for #addressableTV, ...). Ping me if you are there. #CTV #DigitalAdvertising #CTVAdvertising #IABTechLab #ProgrammaticAdvertising #OTT #streaming #AdTech #ConnectedTV #AdInnovation #AdvertisingStandards #AdFormatIdol #AdvertisingInnovation
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