Oskars Rullis’ Post

5 important stages of sales funnel you won't want to miss upon! Hi all MSME business owners & enthusiasts!👋 You must have heard of lead generation funnel before. However, have you ever noticed/learnt about their stages and how each stage yields benefits? Well, let's understand it here: A typical sales funnel predominantly works with 5 basic stages - 1. The foundation/Awareness stage: ↪ It's all about creating buzz and grabbing attention of your ideal /target audience. 2. Captivating interest stage: ↪ Here you pique their interest. You think of irresistible offers, compelling stories, and content that speaks directly to your audience's needs and desires. 3. Nurturing stage/Desire stage: ↪ Interested prospects are likely to learn more here. Nurture them in your universe by sharing value to them in the form of e-book, tips to grow their business, additional free bonuses, etc. and ignite desire in them. 4. The decision making stage: ↪ You make them take desired action now viz. make purchase/subscribe/enroll to your program, etc. 5. Action stage/CTA stage: ↪ Finally close the deal. 🏹 Advantages of Sales Funnels: ✔ Targeted Marketing - Sales funnels allow you to laser-focus your efforts on the right people, at the right time, with the right message. ✔ Cost Efficiency - you can maximize your ROI by streamlining your marketing efforts and reducing wasted resources. It's smart business, plain and simple. ♻ Happy customers are your best marketers! ♻ Encourage them to spread the word, share their experiences, and become your brand ambassadors. After all, word-of-mouth is a pure gold. P.S.: Re-share if you find this post useful. P.P.S.: Want to learn more about copywriting/digital marketing and/or how to transform your business using high converting sales funnel? DM me then or fill this form here. Let's connect. 😊 https://lnkd.in/dphr5r-P #ParitoshSontakke #Passionpreneur #Amazonbestseller #Author #Copywriter #Digitaltransformationparter #Keynotespeaker #Salesfunnelbuilder

🔑 The Sales Funnel Breakdown: What You Need to Know to Guide Your Clients Through Each Stage As businesses grow, understanding and leveraging the sales funnel is crucial to lead conversion. Here's a breakdown of each stage, how to reach clients in each phase, and how content creation can drive engagement and results. Let’s dive in: 1️⃣ Awareness: At the top of the funnel, it’s all about making people aware of your brand. Broad, informative content like blog posts, infographics, and social media ads are key. 💡 Content Tip: Offer free resources that educate and draw interest—like an eBook or a beginner’s guide. This creates value without asking for anything in return. 2️⃣ Interest: Once they’re aware, foster interest through deeper, trust-building content. Webinars, email campaigns, and informative social posts are effective in showing you understand their needs. 📈 Content Tip: Share useful “how-to” guides or run interactive challenges that provide insight while keeping them engaged. 3️⃣ Consideration: At this stage, clients are weighing their options. Your content should position you as the best choice—case studies, client testimonials, and detailed product comparisons are powerful here. 🏆 Content Tip: Highlight client success stories and results. Use data and real examples to build credibility and set yourself apart from competitors. 4️⃣ Action: This is where the magic happens—encouraging conversion! Use strong, clear CTAs to guide your audience to take the next step, whether it’s purchasing, booking, or subscribing. ⚡ Content Tip: Add a sense of urgency with limited-time offers or exclusive deals to nudge them towards action. #Marketing #SalesFunnel #SocialMediaStrategy #LeadGeneration #ContentMarketing

💲 Our goal for growth marketing was $2 million in new ARR this quarter. 😳 That’s what my manager said during yearly planning, while the current ARR was just $150K. I had only 15 days to plan for the first quarter. It was a new company with an ambitious goal—that’s where I felt stuck. There was no room for SEO because it takes time. No room for experiments because they take time too. But I knew it was possible. Somebody in this world had done it before, so I believed I could do it too. The only conditions I set were that I needed a budget of at least $500K, a writer, and a designer. And we did it 😎 It took: 3 eBooks, 9 checklists, 1 newsletter, a 4-stage email drip campaign, 5 personalized landing pages, an account research tool, an ABM tool (for ads and predictive data), LinkedIn Sales Navigator, LinkedIn Ads, and Google Ads. What an experience. What a chase. And what an incredible feeling. That was truly an amazing time. #saas #b2bsaas #saasmarketing #growthmarketing

𝗧𝗵𝗲 𝗦𝗲𝗰𝗿𝗲𝘁 𝗧𝗼 𝗧𝘂𝗿𝗻 𝗩𝗶𝘀𝗶𝘁𝗼𝗿𝘀 𝗜𝗻𝘁𝗼 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗩𝗶𝗮 𝗪𝗲𝗯𝘀𝗶𝘁𝗲! Is your website a revolving door for visitors or a powerful conversion machine? The difference lies in your website funnel! A well-defined funnel guides visitors through a journey, nurturing interest and leading them to act. Here's how your website becomes a lead generation powerhouse: 𝗜𝗺𝗮𝗴𝗶𝗻𝗲 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 𝗮𝘀 𝘀𝘁𝗮𝗴𝗲𝘀: 𝗧𝗼𝗽 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗧𝗢𝗙𝗨): Capture attention and introduce your brand. • 𝗦𝗽𝗮𝗿𝗸 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁: Use clear headlines and visuals addressing audience pain points. • 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘃𝗮𝗹𝘂𝗲: Highlight what you offer and why they need it. • 𝗢𝗳𝗳𝗲𝗿 𝗵𝗶𝗴𝗵-𝗹𝗲𝘃𝗲𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Blog posts, infographics, and videos build trust. 𝗠𝗶𝗱𝗱𝗹𝗲 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗠𝗢𝗙𝗨): Nurture leads. • 𝗢𝗳𝗳𝗲𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Provide white papers, case studies, or webinars. • 𝗖𝗼𝗹𝗹𝗲𝗰𝘁 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗶𝗻𝗳𝗼: Use opt-in forms like a free ebook for email. 𝗕𝗼𝘁𝘁𝗼𝗺 𝗼𝗳 𝗙𝘂𝗻𝗻𝗲𝗹 (𝗕𝗢𝗙𝗨):Convert visitors into customers. • 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗰𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗼𝗳𝗳𝗲𝗿𝘀: Use clear CTAs to highlight products/services. • 𝗨𝘀𝗲 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳: Testimonials and case studies build trust. • 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆 𝗮𝗰𝘁𝗶𝗼𝗻: Prominent CTAs like "Buy Now" or "Schedule a Consultation." Organizing content logically creates a frictionless journey for conversions. 𝗧𝗶𝗽𝘀: • Track user behavior and refine your funnel. • Segment your audience and tailor offers. • A/B test headlines, CTAs, and landing pages. Build your funnel to turn visitors into loyal customers. Want to learn more? We can help you! 🌐 www.tahoors.com #TahoorsCreativeMarketing #WebsiteDesign #FreeConsulting #PowerfulBusiness #MarketingTips

Your sales team is sitting on a goldmine of marketing insights. Are you tapping into it? What if your best-performing marketing content came from... your sales calls? You can absolutely turn sales conversations into content goldmines. The result would be marketing that speaks directly to customer pain points in their own words. Imagine blog posts that address real objections, case studies that tell the stories prospects actually want to hear, and social posts that cut through the noise because they're rooted in real conversations. It's time to break down the wall between sales and marketing. #SalesMarketingAlignment #ContentStrategy #SaaS #B2BMarketing

🚀 So you've set up HubSpot with emails, templates, and landing pages. But are you using them in a cohesive strategy that aligns with the Buyer's Journey and your personas? 🤔 📅 Do you have a content strategy and a schedule for different funnel stages? Aligning your marketing efforts can significantly boost lead generation and conversion rates. Let's make sure every piece of content is strategically placed and targeted! 💡 #MarketingStrategy #LeadGeneration #HubSpot #BuyersJourney #ContentMarketing #DigitalMarketing #SalesFunnel #B2BMarketing #MarketingTips

Budgets will always be tight. Resources will always be stretched. And even if you had unlimited time, staff, and money to throw at marketing, you’d still need high-quality leads to make it all worthwhile. That’s because most B2B product marketing happens in the mid-funnel, where your audience needs content that cuts through complexity and helps them consider your specific solution (versus your rivals’). Enter the Explainer video. Great Explainers are precision tools, crafted to do one job exceptionally well—turn existing curiosity into purchase intent. And here’s how Explainers can help you generate better leads for your sales team: 1️⃣ 𝗙𝗶𝗹𝘁𝗲𝗿𝗶𝗻𝗴 𝗟𝗲𝗮𝗱𝘀 𝗪𝗵𝗶𝗹𝗲 𝗚𝗼𝗶𝗻𝗴 𝘁𝗵𝗲 𝗗𝗶𝘀𝘁𝗮𝗻𝗰𝗲 Explainer videos help leads self-qualify by presenting your value clearly. They also adapt seamlessly across channels.  - 𝙒𝙝𝙮 𝙄𝙩 𝙒𝙤𝙧𝙠𝙨: 88% of marketers in 2024 said Explainers improve understanding of their product (Wyzowl).  - 𝙂𝙤 𝙩𝙝𝙚 𝘿𝙞𝙨𝙩𝙖𝙣𝙘𝙚: Use Explainers on landing pages (boosting conversions by up to 86%), emails (300% CTR boost), and social ads (HubSpot, Dripify). 2️⃣ 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆, 𝗜𝗺𝗽𝗿𝗲𝘀𝘀, 𝗖𝗼𝗻𝘃𝗲𝗿𝘁 Great Explainers turn complexity into clarity, helping prospects see why your solution is the right fit.  - 𝙒𝙝𝙮 𝙎𝙞𝙢𝙥𝙡𝙞𝙘𝙞𝙩𝙮 𝙒𝙞𝙣𝙨: Clear, concise storytelling eliminates confusion and builds trust quickly.  - 𝙋𝙧𝙤 𝙏𝙞𝙥: Focus on solving one problem. Overloading viewers dilutes impact—less is more. 3️⃣ 𝗕𝗶𝗴 𝗼𝗿 𝗦𝗺𝗮𝗹𝗹, 𝗘𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗿𝘀 𝗗𝗼𝗻’𝘁 𝗛𝗮𝘃𝗲 𝘁𝗼 𝗗𝗼 𝗜𝘁 𝗔𝗹𝗹 Explainers don’t need to answer every question—they just need to move prospects closer to a decision.  - 𝙈𝙞𝙘𝙧𝙤 𝙂𝙤𝙚𝙨 𝘽𝙞𝙜: Short Explainers (approx. 30 sec) highlight key features or benefits, perfect for ads or emails.  - 𝙏𝙝𝙚 𝙁𝙪𝙡𝙡 𝙋𝙞𝙘𝙩𝙪𝙧𝙚: Longer videos (60–90 sec) offer a broader overview for your site or sales decks.  - 𝙋𝙧𝙤 𝙏𝙞𝙥: Strategize micro versions that ladder up to a longer one. 4️⃣ 𝗖𝗧𝗔𝘀 𝗧𝗵𝗮𝘁 𝗟𝗲𝗮𝗱 𝘁𝗵𝗲 𝗪𝗮𝘆 CTAs drive action. The right timing and wording make all the difference.  - 𝙏𝙞𝙢𝙞𝙣𝙜 𝙞𝙨 𝙆𝙚𝙮: A mid-roll CTA could double your conversion rate (Wistia).  - 𝙇𝙖𝙣𝙜𝙪𝙖𝙜𝙚 𝙈𝙖𝙩𝙩𝙚𝙧𝙨: Use action words like “you,” “free,” “now,” “click,” and “try.”  - 𝙋𝙧𝙤 𝙏𝙞𝙥: Test CTA placement and wording to match video length and viewer behavior. 𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲 Explainer videos don’t just generate leads—they generate *the right leads.* Whether you’re clarifying your solution, engaging across channels, or driving conversions with strong CTAs, a well-crafted Explainer primes your pipeline for success. Make your mid-funnel marketing count. Start with Explainers that qualify curiosity and feed you better leads. #ExplainerVideos #LeadGeneration #VideoMarketing

Marketers find it frustrating when sellers use outdated or off-brand content for pitches... and for sellers it can be a pain finding the latest materials and personalising them 🤦♀️ A strong sales enablement content strategy keeps everything organised, so sellers can focus on selling. How do you keep your marketing and sales teams aligned? 🤔 Check out this guide from Seismic... #sales #enablement #marketing

How to Align Your Landing Page with Your Business Goals? A landing page isn’t just about getting clicks—it’s about driving results that align with your business goals. Here’s how to create a landing page that works hand-in-hand with what you want to achieve: 1. Define Clear Objectives: Start by identifying what you want to achieve. Are you looking to capture leads, boost sales, or promote a webinar? Your business goal should directly influence the design, copy, and call-to-action (CTA) of your landing page. 2. Craft a Targeted Message: Make sure your landing page speaks to your audience's needs. Tailor your headline and content to solve their problems, while emphasizing how your product or service supports your business goals. 3. Align Your Call-to-Action (CTA): Your CTA should reflect your objective. If lead generation is your goal, a CTA like “Get Your Free Consultation” works best. If you’re pushing sales, something like “Shop Now” will drive the right action. 4. Track Performance: Use analytics to measure how well your landing page is meeting your business goals. Regularly review key metrics like conversion rates, bounce rates, and time on page to see what’s working and what needs improvement. Aligning your landing page with your goals is the key to maximizing results. Make each element work toward your end game! If you're ready to create a landing page that converts, DM me "Landing Page" #LandingPage #BusinessGoals #LeadGeneration #DigitalMarketing #ConversionOptimization #WebDesign #ResultsOriented

Awesome post from Pennant Video! I couldn’t agree more that you need turn complexity into clarity, helping prospects see why your solution is the right fit. #explainervideo