Ortus Market Research Pvt Ltd.’s Post

A successful marketing process can indeed be broken down into these four key steps: Discovery, Strategy, Implementation, and Measurement. Here's how each step works: 1. Discovery Objective: Understand the market, target audience, and the brand's unique position. Actions: - Conduct market research. - Analyze competitors. - Identify customer needs, behaviors, and pain points. - Gather insights through surveys, focus groups, and industry reports. Outcome: A clear understanding of the brand’s current standing and opportunities. 2. Strategy Objective: Develop a plan that aligns marketing efforts with business goals. Actions: - Define marketing goals (brand awareness, lead generation, etc.). - Create buyer personas. - Choose marketing channels (social media, SEO, email, etc.). - Develop a content plan, key messaging, and positioning. Outcome: A comprehensive, actionable marketing plan that targets the right audience through the right channels. 3. Implementation Objective: Execute the marketing strategy using various tactics. Actions: - Launch campaigns across chosen platforms (social, paid ads, email, etc.). - Create and distribute content (blog posts, videos, ads, etc.). - Manage and optimize ongoing campaigns. Outcome: Engagement with the target audience, driving conversions or meeting other key objectives. 4. Measurement Objective: Evaluate the effectiveness of the marketing efforts. Actions: - Track key performance indicators (KPIs) like ROI, engagement rates, leads, and sales. - Use analytics tools (Google Analytics, social media insights, etc.). - Gather feedback and assess customer satisfaction. - Adjust tactics based on data-driven insights. Outcome: A clear understanding of what worked and what didn’t, leading to continuous optimization. Following these steps ensures a structured, data-driven approach that maximizes marketing success. #DigitalMarketing #MarketingStrategy #ContentMarketing #SocialMediaMarketing #Branding #MarketingTips #MarketingGoals #BusinessGrowth

🚀 Exciting News for Business Owners & Marketers! 🚀 As you are aware that I also provide website development and SEO services I have collaborated with two very prestigious companies in this same space to navigating the maze of increasing value while cutting marketing costs for my clients was a huge challenge for me. That's why we've streamlined this process for you! 🌟with one of my partner agency. Introducing "Fire Your Agency Now" to Double Your Revenue and Cut Your Marketing Cost by 50% literally, "a groundbreaking strategy designed to transform your business! Here’s a sneak peek: 🔹 Refine Your Targeting - Reach the right audience more efficiently. 🔹 Leverage Automation - Reduce manual effort and save time. 🔹 Optimize Your Content - Elevate engagement without spending a fortune. 🔹 Monitor & Adjust in Real Time - Use analytics to boost your ROI. 🔹 Embrace Organic Growth - Capitalize on low-cost, high-impact strategies. 🔹 Smart Partnerships - Align with complementary businesses. 🔹 Customer Retention is Key - Focus on keeping existing customers happy. Want to know more about implementing these tactics in your business? 👉 Visit my website sammychishti.com & scroll down and click on FireYourAgencyNow Or Kreadevs to book a free consultation! 💬 Tell us, which of these tips are you eager to implement? Comment below or DM us! 📩 🔗 Let’s propel your business to new heights together! 🚀 #BusinessGrowth #MarketingStrategy #CostEfficiency #BusinessDevelopment #RevenueGrowth #DigitalMarketing #MarketingAutomation #ContentOptimization #Analytics #OrganicGrowth #BusinessPartnerships #CustomerRetention #BusinessInnovation #IndustryLeaders #B2B Engage, implement, and watch your business soar! 🌐✈️ Remember, sharing your insights or questions not only helps you clarify doubts but also engages your network in meaningful conversation! 💡🤝

**Mastering Your Digital Strategy: What, Why, & How** 🚀 **What is a Digital Strategy?** A digital strategy is a comprehensive plan that outlines how a business will use technology to achieve its goals. This involves leveraging online platforms, tools, and marketing techniques to boost engagement, conversions, and ultimately, revenue. 🎯 **Why Focus on Digital Strategy?** In today's rapid digital transformation, staying ahead means being digital-first. A strong digital strategy enhances your online presence, reaches more of your target audience, and integrates advanced analytics for better decision-making. Ignoring this can leave your business behind in a tech-driven marketplace. 🛠️ **How to Implement a Successful Digital Strategy?** 1. **Define Clear Objectives:** Start with specific, measurable goals. Whether it’s increasing brand awareness, boosting sales, or improving customer engagement. 2. **Understand Your Audience:** Gather insights through social listening, analytics, and direct feedback to tailor your approach. 3. **Choose the Right Channels:** Not all platforms yield the same results. Select where your target customers are most active. 4. **Utilize Content Marketing:** Develop valuable content that attracts, engages, and retains your audience. Think blogs, videos, infographics. 5. **Leverage Technology:** Use tools for automation, customer relationship management, and data analysis to streamline operations and enhance strategies. 6. **Monitor and Adapt:** Digital trends evolve rapidly. Regularly review your strategies and adapt based on performance metrics and industry changes. Implementing a vigorous digital strategy isn’t just about survival in the digital age—it's about thriving. Enhance your skills, understand the tools at your disposal, and watch your business grow! 📈 Join the FREE weekly newsletter to grow - https://lnkd.in/dTsaMYeS #DigitalStrategy #Marketing #DigitalMarketing #BusinessGrowth #OnlineMarketing #ContentMarketing #SocialMediaStrategy #SEO #DataAnalytics #TechInnovation #DigitalTransformation #CustomerEngagement #BrandAwareness #DigitalTrends #InnovationManagement #TargetAudience

🚀 How to Be a Successful Digital Marketer 🚀 In today’s fast-paced digital landscape, digital marketing is more than just a career – it's a dynamic and ever-evolving journey. Whether you're just starting out or are a seasoned professional, these key tips can help you thrive in the world of digital marketing: 1️⃣ Stay Curious & Keep Learning   The digital marketing world changes constantly! Stay on top of trends, new tools, and algorithms. Read industry blogs, attend webinars, and take courses to continuously expand your knowledge. 2️⃣ Master the Data Data is your best friend! To create effective campaigns, understand the metrics behind your strategies. Track performance, test, and optimize for better results. A data-driven approach helps you stay relevant and make informed decisions. 3️⃣ Embrace Creativity  While data is critical, creativity drives engagement. Think outside the box with innovative content, eye-catching visuals, and unique messaging that resonates with your target audience. 4️⃣ Focus on Audience Experience   A great user experience is key to success. Tailor your marketing efforts to address your audience's needs, preferences, and pain points. Personalization is powerful in building trust and loyalty. 5️⃣ Adapt & Evolve Don’t be afraid to experiment with new strategies and adapt as needed. Whether it’s trying out new platforms, leveraging automation tools, or adjusting your approach based on performance, flexibility is vital for success. 6️⃣ Network & Collaborate   Surround yourself with other marketers and learn from their experiences. Collaborate with teams, share insights, and grow your network to stay ahead of the competition. 💡 Digital marketing isn’t just about pushing products — it’s about building relationships, delivering value, and creating authentic connections with your audience. Ready to level up your digital marketing game? Let’s connect and share tips to keep growing! #DigitalMarketing #MarketingTips #MarketingStrategy #ContentMarketing #SEO #SocialMedia #CareerGrowth #MarketingInnovation #DigitalTrends #LearningAndGrowth

How Large Companies Can Leverage Digital Marketing for Continuous Growth and Success In the realm of digital marketing, large companies hold significant advantages – resources, specialized teams, and substantial budgets that allow for swift adaptation and implementation of advanced strategies. Yet, even the most successful brands sometimes miss critical growth opportunities by not fully utilizing the vast potential of digital marketing. Here’s where large companies can optimize: Mass-Level Personalization – With advanced analytics tools, large companies can personalize content and campaigns for various audience segments, creating relevant experiences for every customer. SEO Strategy Optimization – Increasing visibility isn't just for smaller brands. Major players can also benefit from better targeting relevant keywords that drive conversions, especially within niche markets. CRM Integration – Digital marketing achieves its peak impact when integrated with CRM systems. By linking CRM data with marketing channels, companies gain deeper customer insights and can develop more effective campaigns. Timely Digital Trends – Staying current with trends gives large companies an edge over the competition. This includes spotting opportunities in emerging channels and exploring innovative content formats. Data-Driven Decision-Making – Robust analytics enable data-informed decisions, improving ROI and facilitating real-time strategy adjustments to achieve better outcomes. Digital marketing holds the potential for exponential growth, but for large companies, the key lies in smart resource management and an innovative approach. As a digital marketing expert, I’ve helped numerous companies scale, optimize their marketing strategies, and connect more deeply with their audiences. 👉 Ready to take your strategy to the next level? Let’s connect! #DigitalMarketing #BusinessGrowth #LargeCompanies #MarketingStrategy #SEO #CustomerEngagement #Personalization #DataDriven #OnlineVisibility #CRMIntegration #IvanMirovic #SektorMedia

🚀 Unlocking Success: The Importance of a Full-Funnel Marketing Strategy! 🌟 In today's digital landscape, implementing a comprehensive full-funnel marketing strategy is more crucial than ever for driving sustainable growth and maximising ROI. Here's why I advocate for embracing a full-funnel approach: 🎯 Targeting Every Stage of the Customer Journey: A full-funnel strategy addresses prospects at various stages of the buying cycle—awareness, consideration, and decision-making. By tailoring content and messaging accordingly, you can guide prospects seamlessly through the funnel. 📈 Optimising Conversion Rates: From generating initial interest to nurturing leads and closing sales, a full-funnel strategy optimises conversion rates by delivering relevant and compelling content at each touchpoint. This ensures a smoother transition from prospect to customer. 💡 Maximising Marketing ROI: By leveraging data and insights across the funnel, marketers can allocate resources effectively. Investing in awareness-building campaigns alongside conversion-focused tactics results in a higher return on investment and long-term customer value. 🔄 Fostering Customer Relationships: Building lasting relationships is key to business success. A full-funnel strategy emphasises ongoing engagement and post-purchase support, turning customers into brand advocates and driving repeat business. 📊 Measuring Holistic Performance: Comprehensive analytics enable marketers to measure the entire customer journey. By tracking key metrics at each funnel stage, such as reach, engagement, conversions, and retention, businesses gain actionable insights for continuous optimisation. As we navigate evolving consumer behaviors and market dynamics, embracing a full-funnel marketing strategy empowers brands to stay agile, customer-centric, and competitive in the digital age. How has a full-funnel approach transformed your marketing efforts? Share your success stories and insights in the comments below! #FullFunnelMarketing #CustomerJourney #DigitalMarketing #ROI #DataDrivenMarketing #BusinessGrowth

The Power of Always-On Marketing 🚀 In today’s fast-paced digital landscape, traditional marketing bursts are becoming obsolete. More than 70% of consumers expect brands to understand their needs, making consistent engagement crucial. Are you fully leveraging always-on marketing? Understanding Consistent Engagement Marketing Always-on marketing means maintaining ongoing consumer engagement throughout the customer journey, driving both acquisition and retention. Key Components: Organic and Paid Search: Optimize continuously. 75% of users never scroll past the first page of search results. Social Media Marketing: Engage on platforms like Facebook, Instagram, and TikTok. 69% of millennials prefer to engage with brands on social media. Digital Advertising: Retargeting ads receive a 10X higher click-through rate than standard display ads. Email Marketing: Segmented email campaigns can drive a 760% increase in revenue. Website Optimization: 47% of users expect a web page to load in two seconds or less. Why It Matters: Companies that engage continuously achieve 50% higher retention rates. Yet, many businesses are still stuck in traditional campaign-driven mindsets. Overcoming Barriers: Adopt the JTM Framework: Reach, Act, Convert, Engage. Utilize Data and Analytics: Drive decision-making with tools like Google Analytics. Invest in Technology: Automation and A/B testing streamline processes. Prioritize Continuous Learning: Equip your team with the necessary skills. Create a Culture of Agility: Foster a mindset that embraces trial and error. Conclusion: The modern marketing landscape demands ongoing engagement. Embrace always-on marketing to cultivate stronger customer relationships, maximize visibility, and drive higher conversion rates. 💡 Are you ready to transition to continuous engagement? Share your thoughts and strategies in the comments below! #AlwaysOnMarketing #DigitalMarketing #CustomerEngagement #MarketingStrategy #2025Trends

My attempt at doing something Linkedin HATES: writing a nuanced post on marketing attribution. Here goes: There are three primary forms of attribution: 1. Funnel Attribution 2. Multi-Touch Attribution 3. Self-Reported Attribution And there are three primary ways to evaluate them: 1. What they measure 2. What they do great 3. Inherent bias and issues Here is how I break them down with clients: (𝟭) 𝗙𝘂𝗻𝗻𝗲𝗹 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 > Measures: the 3 Vs of your sales process (Volume, Velocity, conVersion) from pre-Opportunity stages to Closed Won. Relative to the channel/offer "Tipping Point" that lead to sales getting involved. > Great at: understanding what you send for sales follow-up and conversion rates. Helps identify friction/bottlenecks in the sales process. Useful for all teams: marketing, SDRs, Sales, as the data connects marketing to the full sales process. Leading indicator and easy to analyze. > Bias/issues: single touch model will often credit certain channels/offers more than others. Really hard to execute and get a useful dataset. (𝟮) 𝗠𝘂𝗹𝘁𝗶-𝗧𝗼𝘂𝗰𝗵 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 > Measures: ALL the touchpoints on the buyers journey. Assigns some % of $s from related Opportunities to the touchpoints. Used for lift analysis and buyer journey mapping. > Great at: filling the gaps Funnel Attribution single touch insight gaps. Lift analysis to attempt to see the incrementality of channels/offers. Visualizing the full buyers journey of all trackable touchpoints. Pretty easy to implement. > Bias/issues: Can prove anything works, especially if including ALL Account touchpoints. Will inflate achievements of high volume activities. Hard to analyze due to so many touchpoints and complex % assignments. Usually, only useful for marketing. Lagging indicator. (𝟯) 𝗦𝗲𝗹𝗳-𝗥𝗲𝗽𝗼𝗿𝘁𝗲𝗱 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 > Measures: qualitative data from what our clients tell us. Through research, form fills, and interviews. > Great at: uncovering insights into channels/offers that are difficult to track. Gives a more nuanced perspective. > Bias/issues: recency bias. Client not caring enough to give useful information as it only benefits the vendor. There is so much more to dig into but that's enough for this post. So TLDR: there are 3 general types of attribution. They are all useful. They all have issues and bias. And they all measure differently. My general advice is to implement them in the order above.

Every marketing team, whether large or small, faces challenges on the road to success. Here's some advice on how to tackle common obstacles and ensure your efforts lead to measurable growth: 1️⃣ Collaborate with Development: Fast, effective collaboration between marketing and development is essential, especially for SEO adjustments and social media link-building. These technical tweaks can be the backbone of your online visibility! 💻🔗 2️⃣ Consistency in Branding: Your online and offline identity must align with core marketing principles. Any inconsistency can lead to mixed results or even damage your reputation. Stick to solid branding strategies across all platforms. 🎯 3️⃣ Close the Marketing-Sales Gap: It's essential to ensure marketing and sales teams are aligned. By working together and maintaining clear communication, you can better track progress, measure success, and close more deals. 🤝 4️⃣ Invest in Content Creation: Professional content and media creation require the right resources. Allocating a sufficient budget and building a capable team are key to producing high-quality results that resonate with your audience. 🎥💡 5️⃣ Utilize Data for Market Research: Local and geographic research should be based on real-time, on-site data. The more accurate your insights, the better you can tailor your strategies to fit specific markets. 🌍📊 6️⃣ Boost Efficiency with Resources: Managing multiple brands and channels with limited resources often leads to inefficiencies. Optimizing workflows and leveraging the right tools can help teams become more productive. ⚙️🚀 7️⃣ Master Time Management and Stay Updated: Marketing is a fast-moving field, so keeping up with new tools and trends is vital. Make time management a priority, and always be open to learning new skills and technologies. ⏳🔧 8️⃣ Deepen Your Marketing Expertise: Continuously improve your understanding of core marketing concepts. Whether it's brand strategy, customer segmentation, or data analytics, a deeper knowledge will help you craft more effective campaigns. 📚✨ Remember, every challenge is an opportunity for improvement. By addressing these pain points, your marketing efforts will not only be more efficient but also more impactful. 🔥 #MarketingTips #GrowthStrategies #Branding #SEO #PaidMarketing #Efficiency #ContentCreation #DataDriven