Optimum Media’s Post

Unlock the power of mobile advertising and tap into the potential of reaching and engaging audiences on mobile devices. With projections showing that mobile advertising will dominate 77.3% of all digital ad spending by 2024, now is the time to seize the opportunity for digital dominance #MobileMarketing #DigitalDominance #cybertronads #facts

According to Forbes, 74% of businesses are ramping up their investment in programmatic advertising, and it's no wonder why. As the digital world says goodbye to cookies 🍪🥛, it's changing how we engage audiences. At Intentify Demand we've listened to direct feedback and the evolving needs of the market and are proud to announce our new programmatic services. We’ve highlighted six key benefits below, but in all honesty, there are tons more: https://hubs.li/Q02tssXq0

“In an era where political advertising is becoming increasingly fragmented, CTV provides a unique opportunity to cut through the noise and deliver compelling, targeted messages to the voters who matter most.” In this article by Digiday, Kara Ullmann, Head of Political US at Seedtag, discusses the transformative power of contextual advertising & #CTV in revolutionizing down-ballot campaigns effectiveness. 🗳️ Learn more: https://lnkd.in/dw2HrTg4 #Election2024 #PoliticalAdvertising #ContextualAdvertising #SeedtagPolitical

 Dive into the future of advertising with Data-driven TV! Reach your target audience effectively while saving costs. Enhance ad personalization with non-personal user data for better results. Are you ready to revolutionize your ad strategies? Comment below! #DataDriven #AdvertisingRevolution https://lnkd.in/ej_EZFbZ

Combine linear TV's broad appeal with CTV's pinpoint targeting to maximize your political campaign's impact. 📊 With 80% of US households owning a CTV device, this is the ultimate strategy for reaching voters. Learn more about leveraging CTV for your next political campaign: https://lnkd.in/gtFutxKz #PoliticalAdvertising #CTVAdvertising

How are you today? Have you ever considered mobile digital marketing? We can place your brand in eyesight of those hard to reach audiences!

#Socialmedia is set to become the world's largest #advertising channel! WARC Media’s Head of Content, Alex Brownsell, said, “Much of social media’s success has been driven by Meta’s remarkable renaissance. However, social’s stronghold on budgets can also be seen in TikTok’s rise, and a return to double digit ad revenue growth at Snap Inc. and Pinterest.” “However, with this dominance comes challenges, such as rising advertising loads in social environments, and the impact of AI on media planning. In this report, we take a holistic view of the global social media landscape, which shows no sign of losing momentum." https://lnkd.in/diPyqGRA

Boost your brand’s reach with mobile ads! 📱 With everyone glued to their phones, mobile advertising is a must. Learn how to leverage the right platforms and formats to captivate your audience and drive real results. Discover strategies to make your mobile ads more effective and engaging. 👉 https://hubs.ly/Q02B2Kbr0 #mobileadvertising #digitalmarketing #roi

In today’s on-to-go culture, brands must implement a mobile marketing strategy to stay competitive in the advertising industry. With 96% of consumers using mobile devices for various purposes, including online shopping, brands need to meet their target audience on the devices they engage on. In 2024, mobile advertising spending will continue to increase—mobile ad spending will represent an 11% YOY increase, crossing the $200 billion mark this year.  To learn more about mobile advertising spend, click the link to read seven mind-blowing stats on mobile marketing. https://lnkd.in/g9W36TZB #mobilemarketing #mobileadvertising #adtips

📊 As we gear up for 2025, some fascinating trends are emerging in ad spending that every media and advertising professional should pay attention to! 🔍 Mobile is projected to take the lead in 2025, surpassing Direct Mail as the media channel with the highest share of wallet next year. This decline prompts us to rethink traditional methods and embrace innovative approaches. It also highlights how critical it is for brands to adapt their strategies to meet consumers where they are—on their devices! 💡 Interestingly, social media plays a significant role in driving this surge in mobile advertising. It’s clear that engaging audiences through dynamic digital platforms is more crucial than ever. What are your thoughts on these shifts? Are you ready to pivot your strategies for the new year? Let’s discuss! 👇 #AdvertisingTrends #MediaSpending #MobileMarketing #SocialMedia Source: BIA U.S. Local Advertising Forecast 2025, Issued August 2024