Tem ‎’s Post

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Founder & CEO | Productivity magician 🪄

Found out that Clay — a tool that I remember as an awkward Airtable look-alike I tried 6 years ago — has transformed into a powerhouse GTM enrichment software that's growing 10x YoY since its relaunch in 2022 🤯 I'm giving it another try this weekend! Yesterday, I went to a fireside chat where their growth marketing head Bruno Estrella dropped some interesting tidbits: 1. 50% of HubSpot revenue comes through implementation partners. Clay too, launched "Claygencies" program, where some are now making eight figures annually. 2. LinkedIn UGC is Clay's best performing channel. Specifically, content created by Claygencies for whom Clay reduces friction to generate content in creative ways. Like using AI to generate custom new feature walkthrough videos. 3. "Organic" isn't a thing; it's just a different utilization of marketing spend. Everything is paid for one way or another; speed is the variable that matters. 4. Despite difficult attribution (which doesn't matter anyway), out-of-home ads (billboards, subway) legitimize a startup cause consumers to perceive it as "they made it," so it may be a good investment early on.

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Erik MacKinnon

Head of Revenue at Wynter

1mo

That figure in #1 is surprising... there's businesses making >$10,000,000 a year just doing Clay implementations? Or am I misreading

What I love most about Clay's marketing is their PRODUCT. The product is so useful, that people are willing to watch training videos and hire agencies that help them use it. The product looks the opposite of what Steve Jobs would do, but it's useful, so it works. The product fuels their top two marketing channels: implementation partners and UGC content. Without a great product, no one would talk about them on LinkedIn or offer it to their clients.

‎Jovan ‎Qeleshi ‎

Software Developer | JQCreative.co | DM Me for Custom Apps

1mo

4. Was the funniest haha “yeah basically if you have out of home it looks like this company made it”

Dima Popov

Founder @ LeanGTM: warm outbound that scales • MarTech/SaaS GTM operator & advisor • Certified Revenue Architect (WbD) • Ex-McKinsey

1mo

“Awkward airtable lookalike” is an awesome way to describe it! Good for them that they found a great niche, aligned around it, and now they are number one in their own space!

Bill Stathopoulos

CEO, SalesCaptain | One Clay table a day, makes the B2B tech brand slay 👑 | B2B Outbound + Content + Ads = Allbound ;)

1mo

Take a look at the 'Product' menu on the Clay website. The shift their taking becomes very obvious. 😉 P.S. adding AI & Clay to our Services mix was a growth booster for SalesCaptain, I can resonate with #1.

Ivan E.

GTM Automation Engineer | Helping Sales & VC Teams Build Smart Systems for Better Outcomes | No-code/Low-Code Consultant

1mo

It's huge! Notion AND Clay fan here. Both are 🐐's in Community Led Growth. Happy to help out bridge the gap between Notion and Clay. Things you should definitely try: - Send leads from Notion to Clay via Zapier - Enrich Linkedin and company profiles - Enrich emails though waterfalls - Lookup decision makers in companies - Creative lookups like technologies or company funding details Pretty much pick a database and get creative enriching and building gtm workflows. Ps: Notion we want a Clay native import!

🤘 Matthew Sciannella

Demand Generation @ Refine Labs | Demand + Content + Product | Industrial → SaaS | Living My Dream | #GirlDad | Proud Minivan Driver

4w

#3 is such an underrated point. Organic isnt free fam.

Dominique Michel

From messy CRM data to highly converting pipeline - warm outreach in your existing network

1mo

Got a claygency, ask me anything😄

Hudson Miles 🪄

Ingenious UVP marketing meets hardcore strategy. Founder agencyH1.com 🔥 | UVPschool.pro 📐 | SalesMasterclass.monster 🧿 | GlobalReadiness 🇨🇳

1mo

#merch helps too. 😏

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