Oriol Pons’ Post

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Payments, Cards & Digital Banking Executive | Serial Intrapreneur

🤷♀️Is embedded finance still a thing? 💶 Embeded finance was a thing before it was a thing. We all remember when Uber came into our lives by simpliying to the essencial the payment checkout with the “no checkout”. Just a walk away. The several waves of gurus and experts talking about the potential of embeded finance, often in combination with Web 3.0 (and soon, I bet, AI) was massive. Banking & payments is for a customer the mean to an end, not the end in itself. Understanding this is crucial, yet often elusive for bankers and fintech enthusiasts. And even when they do grasp it, they tend to overcomplicate things. Payments, banking, and finance are evolving into seamlessly integrated value processes. While this shift might be unsettling for some, imagine banks as mere utilities where you can carry your IBAN from one bank to another as we do with phone number, it presents significant opportunities for others. And there is where you need to look. 💡 #EmbeddedFinance #Fintech #Innovation #FutureofFinance Photo by Sander Smeekes on Unsplash

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