In our webinar with Heather Carver and Felix Zeng, we explored how changes in referral traffic are rewriting the rules of media: https://lnkd.in/dKhGa-_G One of their key insights—Focus on building a deep understanding of your audience. Heather and Felix emphasize the importance of listening closely to your users to understand what they want to see, what excites them, and what will drive return visits. By tapping into genuine user feedback, publishers can gain insights that help drive engagement, shaping a more loyal audience. From there, growth strategies can evolve naturally—finding look-alike audiences, crafting targeted outreach, and creating interactions that resonate with both existing and potential users. Get more insights from our experts - https://lnkd.in/dKhGa-_G
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