Omri Bojko’s Post

Should your nonprofit still care about direct mail? We say YES! While digital spaces continue to gain attention, nonprofits are increasingly using omnichannel marketing strategies. Here's why traditional channels, including direct mail, won't be going anywhere any time soon, from NonProfit PRO: https://hubs.ly/Q02Rx2320 #nonprofitmarketing #directmail

Struggling with low engagement? Disconnected marketing efforts may be diluting your impact. Find out how an omnichannel approach can boost awareness, fundraising, and volunteer participation. 🎯 Wondering what the heck omnichannel is? Learn about it: https://lnkd.in/gKHHJSpt #nonprofitmarketing #marketing #nonprofit

The ‘tools’ for real engagement are at your fingertips! It's up to you to ‘tap’ into them! In a world overflowing with digital noise, effective personalization can transform transactions into meaningful experiences, foster trust, and deliver tailored solutions that resonate with your audience. With data-driven insights revealing customer desires, you can create lasting engagement that feels just right, like your favourite cosy jumper. So, we say, take the lead…and in 2024, it has become easier and more affordable than ever! Interested in learning more? Let’s connect. #retention #acquisition #customerlifetimevalue #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. To review my published content in one place click: #ivanschwartzpoints4purpose

The Flaws of Digital Tracking: What Nonprofits Need to Know I recently came across a fantastic read from Recast on the pitfalls of digital tracking, and I think it’s a must-read for my #nonprofit friends. Many nonprofits rely on a mix of last-click and view-through reporting to validate ad spend. However, these metrics often fail to provide an accurate picture of your marketing performance. There’s a better approach! The BEATS model zeroes in on your bottom line and uses incrementality testing to measure the true value and lift of each channel. This allows you to move money from lesser performing channels to better performing channels to get a better bang for buck, something that every nonprofit needs. Get in touch if your agency or #nonprofit wants help implementing the BEATS model for your organization.

🚀 Achieve 122% ROI with HighNote's HyprMail! 🚀 We helped Norton Healthcare supercharge their patient acquisition with an omnichannel strategy that delivered big results. Using HyprMail’s cutting-edge technology—personalized mailings, targeted digital ads, and smart segmenting—25% of new patients turned into high-value specialist patients. Want to see how HyprMail can do the same for you? Schedule a demo today and start driving results! https://hubs.ly/Q02LqYKm0 #HealthcareMarketing #PatientAcquisition #OmnichannelMarketing #HyprMail #HighNote #DirectMail

📲 Did you know SMS campaigns can significantly boost donor engagement and increase average donations? Next Wednesday at Uplift '24, we’re teaming up with Abbey Harnwell to present: Omnichannel donor journeys: Integrating SMS for seamless engagement In this session, we’ll share: ✅ Techniques for crafting personalised SMS campaigns that work ✅ Best practices for integrating SMS into your supporter journey ✅ Real examples of results you can replicate If you're looking to elevate your donor communications and drive results, this is the session for you! 🔗 Register for Uplift '24 here: https://lnkd.in/ezZABY9C Have you tried integrating SMS into your donor comms? Let me know how it’s worked for you!

The ‘tools’ for real engagement are at your fingertips! It's up to you to ‘tap’ into them! In a world overflowing with digital noise, effective personalization can transform transactions into meaningful experiences, foster trust, and deliver tailored solutions that resonate with your audience. With data-driven insights revealing customer desires, you can create lasting engagement that feels just right, like your favourite cosy jumper. So, we say, take the lead…and in 2024, it has become easier and more affordable than ever! Interested in learning more? Let’s connect. #retention #acquisition #customerlifetimevalue #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. To review my published content in one place click: #johnharrisclmp

We recently partnered with Operation Smile to develop a digital strategy that would complement and reinforce their direct mail efforts. The successful campaign brought in new donors, higher average gifts, and a 100% return on investment for new online donor revenue! Read the case study to learn how a strategic use of data-driven digital marketing, coupled with Apogee omnichannel cooperative modeled audiences, can amplify traditional direct mail campaigns: https://lnkd.in/gCRGsQMq 📧 Are you getting the most out of your direct mail campaigns? Message us to get connected with an expert! nonprofit@data-axle.com #nonprofitfundraising #omnichannelstrategy #directmail #donoracquisition

Action Items for the Growth Marketer: Incorporate purpose-driven strategies that resonate with your audience’s values, ensuring consistent engagement across touchpoints. Leverage innovative platforms like Givz to turn discounts into charitable donations, fostering emotional loyalty and driving repeat purchases. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here. #PLG #ProductLedGrowth #GTM #GoToMarket

There's a hesitation, confusion, and fear behind the idea of merch. ❌ Shelving good ideas ❌ Trips to the post office ❌ Worried that nothing will sell ❌ Never seeing the finished product ❌ Piles of merch in your house or office What if I told you that you can build a merch brand with ✅ No inventory ✅ Endless ideas ✅ No upfront costs ✅ Full quality control ✅ Meaningful products The idea has been to create merch with logos hoping to make a few extra dollars. The idea has been to give out free merch to spread the word. The idea has always been to make designs you think are 𝘤𝘰𝘰𝘭 and put them on products 𝘺𝘰𝘶 would want to buy. I'm here to debunk those ideas and toss them into the ether. A brewery client decided to take merch seriously. We created a strategy around limited editions. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗠𝗲𝗿𝗰𝗵 𝗼𝘂𝘁𝘀𝗼𝗹𝗱 𝗯𝗲𝗲𝗿. A non-profit client didn't want to rely solely on fundraising. We created a merch campaign and collaborated with a brand that aligned with the organization's values. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗪𝗶𝗱𝗲𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗿𝗲𝗮𝗰𝗵 + $𝟭𝟮𝗞 𝗿𝗮𝗶𝘀𝗲𝗱 𝗶𝗻 𝟮 𝗺𝗼𝗻𝘁𝗵𝘀, 𝗷𝘂𝘀𝘁 𝘄𝗶𝘁𝗵 𝗺𝗲𝗿𝗰𝗵. A musician who has a die-hard fanbase was having trouble selling the same core products. Given that the music is ambient / chill, we created a limited edition bath set - robe, waterproof journal, branded bluetooth speaker. 𝗥𝗲𝘀𝘂𝗹𝘁: 𝗦𝗼𝗹𝗱 𝗼𝘂𝘁 𝗶𝗻 𝟰𝟴 𝗵𝗼𝘂𝗿𝘀 = 𝗠𝗮𝗱𝗲 𝗼𝘃𝗲𝗿 $𝟭𝟬𝟬𝗞 The thing is, none of these strategies took a long time to create. And what made all of this enjoyable? These brands had the comfort of knowing... That all they had to do was engage with their community. Everything else took care of itself. (Deep breath in. Now breathe it all out.) Merch doesn't have to be complicated.