Omnicom Media Group’s Post

PHD and Omnicom Media Group are leading the 2024 YTD new business rankings amongst global media agency networks (client wins minus losses, inclusive of retentions) which is testament to the work of our talented colleagues around the world. However the new business rankings only tell part of the story… the Forrester Wave looks at ‘the why’ behind our success. After a detailed analysis of media agency capabilities, we have been called out as a “Leader” in media management services in the 2024 review, published today. With the highest possible scores (5) across eight categories — more than any other group — OMG was one of only three of the 12 providers evaluated to receive designation as a “Leader”. You can read more details in the article below. This Omnicom Media Group recognition caps an incredible year for PHD, recognised as ADWEEK Global Media Agency of the Year 2024, Festival of Media Agency Network of the Year 2024 and taking the top spot in the WARC 2024 Media 100 Rankings, appreciation for our long-term focus on media creativity 🚀 #PHDIntelligenceConnected

OMG delivers incredible results in, The Forrester Wave™: Media Management Services, Q4 2024. OMG scored the highest possible scores (5) across eight criteria and received the designation of “Leader”. OMG received 5/5 scores in criteria including Martech and Adtech Implementation, Media Responsibility, Principal-Based Buying, Content Production and Broadcast Buying. Additionally, OMG received the highest possible scores in three out of five of the criteria within the strategy category, including Innovation, Partner Ecosystem and Pricing Flexibility and Transparency.

Explore the insights from Nielsen's sixth Annual Marketing Report, revealing global marketers' priorities and plans to optimize ROI, emphasizing the significance of cross-media strategies and integrated measurement approaches. Read the Latest full News - https://lnkd.in/dvMmz-9X #martech #martechedge #marketingreport #insights #roi #strategy #businessgrowth #innovation #transformation #technology

Commet is a service specifically designed to ease the challenges faced by brands and advertising agencies during the media buying, optimisation and measurement process. Maanesh Vasudeo, Senior VP- Media Operations, LS Digital Group said, “Marketers will be able to derive deep insights into their campaigns by gaining access to a centralised system that includes multiple ad exchanges, media #measurement platforms, dynamic creative optimisation technology, and data visualisation and #synchronisationtools which solves for improving efficiency."

DoubleVerify the software platform for digital media measurement, data and analytics, today announced the upcoming introduction of content-level pre-screen avoidance on Meta’s Facebook & Instagram Feed and Reels, expanding its suite of independent brand safety and suitability tools. This release will help advertisers avoid content they deem unsuitable before their ads are served, protecting brand reputation across the platforms. “By offering both pre-screen avoidance and post-bid measurement, we will provide advertisers with an unparalleled level of control over where their ads appear on platforms like Facebook and Instagram,” said Mark Zagorski, CEO of DoubleVerify. “As media environments grow more complex, it's crucial that advertisers have access to advanced independent tools that help them protect campaigns before they run. Our comprehensive solution further ensures that brands can close the loop by leveraging insights from their post-bid measurement to optimise campaigns in real-time and maximise media performance.”  “We’re excited to offer our clients this dual-layer approach to campaign protection on Meta, giving them expanded flexibility and control over their media strategies,” added Zagorski.

First half 2024 earnings results for the major agency holding companies are in, save for dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. The rich, in this case, are Publicis Groupe, which is followed closely by Omnicom, both of which posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024. Their growth is largely attributable to the media side of the business, part of which includes the blending of data and tech (with machine learning and newer forms of AI the essential ingredients of that blend). In this piece by Michael Burgi, we speak to Jay Pattisall of Forrester, and Mark Penn of Stagwell.

We've upgraded our Media Mix Modeling (MMM) capabilities in the Agital Impact solution! The updates include enhanced statistical modeling to best offer valuable cross-channel insights to marketers for smart decision-making and budget allocation. Learn more about our updates and how they'll help Agital Impact users find their optimal #marketing mix in today's #privacy-compliant world: https://hubs.la/Q02BlyWF0

This new research might surprise you… A recent study from iHeartMedia and Malcolm Gladwell’s Pushkin Industries found: • 44% of consumers feel ignored by advertisers • 70% of consumers feel like the ads served are irrelevant to them • And 72% don’t want to buy products from brands that are ignoring them. In summary… A majority of consumers feel overlooked by advertisers. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝘆 𝗭𝗲𝗿𝗼-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗶𝘀 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗼 𝗽𝗼𝗽𝘂𝗹𝗮𝗿. 1️⃣ Two-way Conversation – Zero-party ads create a tailored experience where the consumer controls the journey. Answer questions about the brand, explore visuals, and exit anytime – no pressure, just meaningful engagement. 2️⃣ Privacy Friendly – Advertisers use the data that you choose to share, and your responses remain anonymous. Leading agencies are adopting zero-party ads to gain deeper insights, offer personalized experiences, and ensure consumers feel heard - not ignored. “Zero-party data has allowed us to engage with our audience on a much deeper level by leveraging the insights they willingly share. It’s a game-changer for personalized marketing.”— Amy Siegel, VP of Digital Activation & Innovation at Dentsu “Zero-party data has opened up a direct line of communication with consumers allowing us to create custom, tailored campaigns specific to our clients business. - Kaitlyn Beggs, VP, Director of Precision Media at Digitas (Publicis Groupe) Want to learn more? Check this out  https://lnkd.in/e9yRXaUg

Peek behind the curtains of digital marketing’s latest game-changer! 🎬 🔥 **GroupM & Incremental Join Forces: A New Era of Retail Media Measurement** 🔥 Forget the fluff—we’re talking straight-up reinvention in the retail media space. At the Cannes Lions Festival, GroupM and Incremental unveiled a groundbreaking partnership aimed at transforming how we measure retail media’s true impact. 🚀 **Why This Matters**: Accuracy is king, and this partnership is all about precision. By integrating Incremental’s AI-driven tools into GroupM’s Open Media Studio, clients get to measure retail media alongside other digital avenues with unprecedented accuracy. No more guesswork—just solid, actionable insights. 📊 **Incrementality—The Secret Sauce**: Ever wondered how many sales your ad campaign really drove? Incrementality digs deep, distinguishing between sales caused by ads and those that would’ve happened anyway. It’s a shift from correlation to hard causation. Finally, a methodology that uses control groups and holdouts to reveal the true impact of ads—no more smoke and mirrors. ⚙️ **How It Works**: Imagine having daily incrementality data at your fingertips. This partnership gives GroupM clients the power to plan, optimize, and measure retail media investments in real-time. It’s like having a crystal ball for your marketing strategy, ensuring every dollar is maximized. 📈 **The Bigger Picture**: Retail media is on the up and up, and accurate measurement is crucial. With retail media spending set to soar, understanding the true ROI of your campaigns has never been more vital. This alliance takes us one step closer to marketing nirvana. 🛒 **More Than Just a Partnership**: GroupM didn’t stop there. They’ve also teamed up with Shalion for digital shelf analytics and unified market intelligence. It’s all part of a broader trend—smarter, more integrated media strategies that drive real results. Curious to see how this can revolutionize your media planning? Drop your thoughts below or tag a friend who needs the inside scoop! 💬👇 #RetailMedia #DigitalMarketing #AI #MediaStrategy #CannesLions #MarketingInnovation #GroupM #Incremental #AdTech

I recently listened to an interesting industry conference discussing Connected TV and the evolving landscape of TV measurement. As one might expect, there was a consensus that the TV market continues to increase in complexity due to fragmented audiences, shifting viewing habits, and the impact of multi-screen usage on ad effectiveness. Equally, a panel of broadcasters, agencies and trading platforms were quick to express their great optimism for advertisers looking ahead. The suggestion being that by ‘supercharging’ TV’s new data measurement opportunities and accelerating its integration with retail data, TV’s true potential would be unleashed for the benefit of all.   The discussion then moved to explore the evolution of data measurement, from impressions to viewability to attentiveness and, very soon, even to ad absorption. These new emerging metrics were overwhelmingly perceived as a triple win: - media owners to maximize ad revenues; advertisers to more accurately target audiences enhancing campaign performance; and consumers to receive more relevant messages thereby reducing ad fatigue. For me, however, the discussion did not go far enough in that it insufficiently addressed a key question: -   How to balance the benefits of increased data measurement opportunities against their associated costs for advertisers in terms of time, money, resource and general bloody headache? While many data measurement advancements undoubtedly offer significant benefits, it's essential for agencies and media owners to continue to quantify, evaluate and counterweight these benefits against the substantial, often hidden, costs to advertisers. This includes proprietary 1st party data which is commonly misconceived as being free for advertisers but is absolutely not. The question, therefore, should not stop at whether the adoption of advanced data metrics will lead to an increase in campaign performance. Instead, the question should extend to whether the potential increase in business performance (both long and short term) can justify the resulting increase in investment, costs and operating complexities now to be incurred by the advertiser. This should help ensure that recommended data measurement solutions stay relevant and tailored to individual advertiser needs and likely impact on business. Who knows, perhaps the good old S-Curve might help?  #DataMetrics #EffectiveMeasurement #AdvertisingInsights #RSMarketingConsultancy www.rs-marketing.co.uk