OMD UK’s Post

The consolidation of media ownership has led to fewer independent media outlets, resulting in less diversity in news and entertainment and reduced competition. This can lead to the dominance of a few viewpoints and a lack of alternative perspectives in the media landscape. #media ownership

Phil Sumner, SVP at Publicis Groupe, thinks attention can help the advertising industry recalibrate and solve many of its largest issues. He discussed the importance of viewing media and creative attention together and how the industry needs common definitions to make life easier for advertisers. Link to the interview below

The latest Brand Insider Quick Take features Jason Lim, Chief Planning Officer at EssenceMediacom. Jason talks about the fusing of the art of expertly thought out media planning with the science of modern media allocation. #MediaPostInsiderSummits

In my latest blog post, I explore the five essential skills every TV media planner needs to thrive in this ever-changing industry. Understanding analytics, negotiation, creativity, and communication are just a few areas we can all improve upon to drive successful campaigns. 👉 Read more here: https://lnkd.in/dMBMQwxt What skills have been game-changers for you in your career? Let’s chat in the comments! #MediaPlanner #TVAdvertising #ProfessionalSkills #CareerAdvice

Liz is amazing at developing data driven & personalized media strategies through activation, cross channel optimization, and measurement down to the hyper local level.

Canada’s biggest media company, Bell Media, has taken the rare step of hiring a non-Canadian to steer the ship as the country’s TV sector navigates a crisis. American executive Sean Cohan made his name during a 15-year spell at A+E Networks, where he helped spearhead the company’s transformation into an international content powerhouse, and later as the chief growth officer and president of international at audience measurement firm Nielsen. As Bell Media president, he’ll have oversight of Canada’s biggest broadcast network CTV, a portfolio of around 25 pay TV channels and streaming service Crave, in addition to a suite of radio stations and its out-of-home advertising business. His mandate is simple: return the company to growth. But figuring out how to do that will not be simple. The stakes are high. In a highly consolidated market like Canada’s, with only few buyers, the health of the independent production sector is linked closely to the health of Bell Media. And amid advertising revenue declines, accelerating cord-cutting, mass lay-offs and shifting audience consumption habits, the company’s future prosperity is anything but assured. For almost five months since taking up the role, Cohan has been publicly silent as he gets under the company’s hood/bonnet and strategises for the future. That period of silence is now over as Bell Media heads towards its all-important Upfronts in a couple of months. C21 caught up with Cohan to discuss his vision for turning Canada’s biggest legacy media company into a modern digital powerhouse, growing its streaming business, becoming a significant player in the free ad-support streaming television (FAST) space and being more active in the global marketplace.

Should you guarantee media coverage? This shouldn't even be a question IMO If you're working in earned media you should be proud to be judged on your results. If you're not, then you're in the wrong sector. If you understand good story-telling and have a strong network of contacts then media coverage will follow. If it doesn't, you're in the wrong sector. In the last month alone we've had clients in every top-tier national print title, on front pages of broadsheets, across regionals and national broadcast. We don't need to give guarantees because our work speaks for itself. Comms directors: If your agency isn't delivering high quality coverage for you, find one that does 👉 Goldbug

“We've moved away from a world where you have a brand budget and a performance budget, to a world where every impression delivered is doing two jobs or more at once.” - Mike Fisher Expect further advancements in the areas of interoperability and connectivity that will give advertisers more ways to get the most out of their spending on media and creative. Learn more about how the role of agencies is changing as delivery systems and viewers change the way they watch TV content: https://lnkd.in/eKnDZerF

One frequently asked question I get from many new age consumer brands founders: How to learn about TV media planning? As someone who has never worked at a large company to learn media planning by doing, I have relied on fundamental text books And this one by Arpita Menon was easily the best

Reaching certain audiences no longer requires a TV lineup, thanks to CTV and other more advanced data and infrastructure. The interesting thing to me is that TV media buying is starting to look pretty similar to digital platform media buying. #MediaBuying #TV #AdvertisingTrends