OMD UK’s Post

Oh Lay's! Oh Lay's! Oh Lay's!... PepsiCo #leomessi #Snacks #comercial #publicidad #OhLays #Lays #alimentos #ventas #marketing #producción #sales #robernews #messi #TasteOfExcellence #PepsiCo #PepsiCoFamily #PepsiCoProducts #PepsiCompany #PepsiCoBrands #PepsiCoLife #PepsiCoLove #PepsiCoFans #PepsiCoSnacks #PepsiCoBeverages #pepsinews #hormigonera Premium Brands

KitKat Chocolatory is teaming up with Formula 1—and the potential here is delicious. Imagine this: F1 pit stops are the epitome of speed and precision, but they’re also a brief moment to pause, reset, and strategize. Sound familiar? That’s KitKat’s exact brand promise—“Have a break.” While the partnership has only been announced, the opportunities for storytelling are huge: 1️⃣ A campaign showing the parallels between pit stops and everyday breaks. 2️⃣ Driver-led content where stars share their "break moments" away from the track. 3️⃣ Limited-edition F1 car shaped KitKat bars to connect fans with the sport in a tangible way. KitKat has the chance to fuse their brand with F1’s high-octane drama in a way that feels authentic and fun. By leaning into the universal appeal of both brands—speed for F1, simplicity for KitKat—they can create a campaign that’s unforgettable. 👉 KitKat + F1 should ask: What does “Have a Break” look like for the fastest sport in the world? Because even the quickest deserve a pause. How would you connect your brand to something as dynamic as F1? #KitKatF1 #HaveABreak #F1Marketing #BrandStorytelling #InnovationInPartnerships

Great sporting events beget great partnerships and advertisements. And EURO 2024 is no different. This Budweiser spot isn't particularly dynamic or innovative (referencing a multi-decade championship drought) but in leveraging England's "last living legend" from its 1966 championship team, cleverly branding their product with an unactionable call to action, and putting together a moody, optimistically spirited commercial, the spot works. But does it work in England? Curious to hear people's thoughts. UEFA EURO 2024 Budweiser Brewing Group UK&I #advertising

Lead The Way! AB InBev understands how to build consumer loyalty in a rapidly evolving sport industry. Euromonitor International breaks it down. EMI recently published: Consumer Loyalty in Sports Key findings: Keeping pace with changing fan behaviors. Sport loyalty rooted in emotional connection. Tailoring rewards and experiences through advanced segmentation. The advent of NextGen fans opens new strategies within sport loyalty. #ConsumerLoyalityinSports, #EuromonitorInternational

𝐇𝐨𝐥𝐝 𝐨𝐧𝐭𝐨 𝐲𝐨𝐮𝐫 𝐜𝐨𝐟𝐟𝐞𝐞, 𝐛𝐞𝐜𝐚𝐮𝐬𝐞 𝐢𝐭'𝐬 𝐡𝐢𝐠𝐡-𝐟𝐢𝐯𝐞 𝐭𝐢𝐦𝐞! We crushed another week! Before we step into the weekend Let's take a quick victory lap. ❓What were your high points this week? ❓Did you acknowledge and celebrate those wins? And hey, there were probably some low moments too. ❓Did you give yourself a pep talk and keep pushing forward? ❓Is there anything you'd tackle differently next week? Because that's what champions do! P.S: What are your plans for the weekend? #tgif #weekend #champions #customerservice

Champions Products & Services become number ONE Tonight my Champions quote is: "Pushing it to the limit, is pushing Yourself to the limit, which means serious business to become number ONE, keep pushing it to the limit Champ and the rest is history." Remember that and always become the Champion in. Just like that. #business #brands #Champions #quote #nr1 #numberONE

An Excellent example of converting an adverse situation into favorable and become victorious. Coca-Cola, Pepsi, and the 1996 Cricket World Cup: A Marketing Masterstroke In 1996, Coca-Cola invested $10 million to become the official sponsor of the Cricket World Cup, aiming to cement its brand among cricket fans worldwide. They started to broadcast their ads on all the possible channels including print and TV. Pepsi was also in the run to become the official drink of Cricket World Cup but they could not get it. In response to this, with a $5 million budget, they launched the iconic "Nothing Official About It" campaign and made every popular cricketer including Sachin Tendulkar, Shane Warne etc. to say this punch line. This clever slogan resonated deeply with fans, subtly poking fun at Coca-Cola’s official status and capturing hearts with its playful spirit. "This story highlights how strategic creativity can rival even the largest investments." Here is the link of a few ads of Pepsi "Nothing official About it" campaign. https://lnkd.in/gbez39qs If possible, please watch and enjoy. #Marketing #Innovation #adversity #creativity

Yesterday we popped some Prosecco, ordered pizza (in true agency style), and ate cake... Because we have something to celebrate! We're thrilled to announce that Freestyle is now officially a certified B Corp with an impact score of 86.9. I cannot tell you what this means to me personally either. Freestyle's journey as a B Corp signifies more than just a certification; it's a testament to our unwavering commitment to leveraging business as a force for good. Suzanne and Alan’s dedication to building a purpose-driven, people-focused business is truly inspiring (it's what got me here back in 2019). Our B Corp journey reinforces the belief that profitability and purpose are not mutually exclusive but integral components of sustainable success. Becoming a B Corp has prompted us to thoroughly examine every facet of our business, from our overarching purpose and ethical principles to our day-to-day operations and policies. This is a journey of continuous improvement for us as we continue to evolve and grow our business and we look forward to sharing that with those who choose to partner with us as well as others in our community. To take this from an ongoing agenda point and something that we've believed in for the last few years to announcing this today feels huge! Massive thank you to all of the Freestyle team, our clients who chose to partner with us, and to those who helped us on this journey. #Bcorp #BcorpUK #ImpactMatters #SocialResponsibility #SocialandEnvironmentalImpact #PositiveImpact

MUST IT ALWAYS BE COMING HOME? From a cheeky #Scottish soft drinks ad to a mayonnaise commercial starring Jack Grealish (who wasn’t even selected in the end for #England), #advertisers have gone #football crazy for the European Championships 2024. But whilst, “look to the current event” is a magnificent #marketing maxim – does it always work? Are customers going to get #football fatigue? Are brands with no definitive link and a love of the beautiful game, going to succeed?  The figures seem to suggest so, but one suspects that only certain #brands (no doubt, beer and betting) will make real bucks. Who to market to, is one of the biggest posers at our networking events and we aim to expand on this, shortly. But you could start by knowing your audience and being authentic – rather than jumping on the bandwagon.  PS. That doesn’t stop us from ending this piece with a plea – C’MON ENGLAND!