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Did you know❓ When Coca Cola announced it sold 4 times more than Pepsi in 2001, Pepsi responded with this commercial. One of the best example of healthy brand rivalry. Healthy brand rivalry can be a powerful driver of innovation and creativity. It is one of the most iconic examples of this. Healthy brand rivalry fosters a culture of continuous improvement, where companies strive to outdo each other in positive ways, ultimately benefiting consumers. It’s a reminder that competition, when approached positively, can lead to growth and innovation for everyone involved. What’s your favorite brand rivalry story? Share below! for digital marketing tips and tricks 👇 #MarketingWars #CokeVsPepsi #BrandRivalry #HealthyCompetition #Innovation #MarketingInsights #digitalmarketing #viralads #marketingstrategy #marketing101 #cocacola #pepsi #branding #creativeads #digitalcoachpoonam

Fresh new look. Same great taste. Even better #retailmedia. Just look at this best-in-class in-store activation for PepsiCo from our team at Morrisons Media Group. 😍 Our experts know exactly how to leverage the store to create media campaigns that land with impact. If a picture tells a thousand words, this store wrap tells a million. Retail media isn't just digital, and it's not just for e-commerce. The potential for retailers in the US and Canada to truly leverage their stores and in-store assets to create these bespoke #marketing opportunities for brands is huge! At the core, retail media drives revenue for retailers, grows sales for brands and creates engaging experiences for the shopper. No matter where you are on your retail media journey, Threefold's experts can help.

Completed the BIG 6 ticked off my list!! Having now launched FMCG brands into all of the major full-choice supermarkets, including Morrisons who have just got NICE nationally 🍷 So what works to cut through with the supermarkets? I always look for successful partnerships centred around the 4 C's (that became clear to me when working at Cadbury all of those years ago): 1. Category - will this help them grow incremental sales, tapping into macro trends, that help to future proof growth. For wine this is about attracting the next generation of adults into the category by using brands, formats and relevant marketing. 2. Consumer - is there a set of consumers that their range isn't fulfilling the need for. I.e. younger adults aren't being recruited into wine as they find it confusing, stuffy and intimidating. Brands like NICE help to break down these barriers. 3. Commercials - how does this stack up commercially to ensure margin accretive opportunities are delivered, whilst mitigating the risk that stock will sit there gathering dust on shelves. 4. Catalyst - bringing to life all of the brand DNA magic, that has proven time and time again to compliment own label ranges, invigorate categories and help to innovate to make the shopper experience more exciting. Now onto the second part of the equation in getting the product off the shelves. And in the words of one of my amazing mentors "move those boxes" 🙌 Thanks to all at Morrisons who have made this happen, and of course for our incredible team at NICE Lucy Busk (Wright)Jeremy May Sophie Gates Emily Churchill Amy Cheyne #teamworkmakesthedreamwork

News in marketing 📣📣📣 PepsiCo has just announced a major deal with the Tesco at Wembley Stadium which is a game-changer for both brand and football, highlighting the incredible power of marketing in brand building! Some may think that being as big a company as it is, PepsiCo may not need to keep investing millions into its marketing strategy for its Pepsi, Pepsi Max, Walkers and Doritos brands... but that's just the point - brand strength and consistency requires continued momentum! 💪 By wrapping an entire flagship grocery store in the run up and during the Champions League final at Wembley, PepsiCo reinforces its commitment to being at the forefront of sports sponsorship and fan engagement. This strategic partnership not only boosts Pepsi's visibility but also demonstrates the brand's dedication to enhancing the fan experience at one of the world's most iconic sports venues. According to Tesco, the collaboration will excitingly also look to offer an “immersive experience” for its shoppers, with a series of “engaging activities, exclusive promotions, and the chance to win prizes” set to take place in the run-up to the match. Read more here: https://lnkd.in/efsZqrdd 👀 #PepsiCo #Pepsi #PepsiMax #Walkers #Doritos #MarketingPower #BrandBuilding #Football #UEFA #ChampionsLeague #ChampionsLeagueFinal

Interesting news in marketing 📣📣📣 PepsiCo has just announced a major deal with the Tesco at Wembley Stadium which is a game-changer for both brand and football, highlighting the incredible power of marketing in brand building! Some may think that being as big a company as it is, PepsiCo may not need to keep investing millions into its marketing strategy for its Pepsi, Pepsi Max, Walkers and Doritos brands... but that's just the point - brand strength and consistency requires continued momentum! 💪 By wrapping an entire flagship grocery store in the run up and during the Champions League final at Wembley, PepsiCo reinforces its commitment to being at the forefront of sports sponsorship and fan engagement. This strategic partnership not only boosts Pepsi's visibility but also demonstrates the brand's dedication to enhancing the fan experience at one of the world's most iconic sports venues. According to Tesco, the collaboration will excitingly also look to offer an “immersive experience” for its shoppers, with a series of “engaging activities, exclusive promotions, and the chance to win prizes” set to take place in the run-up to the match. Read more here: https://lnkd.in/eYrWAenN 👀 #PepsiCo #Pepsi #PepsiMax #Walkers #Doritos #MarketingPower #BrandBuilding #Football #UEFA #ChampionsLeague #ChampionsLeagueFinal

🚀 The Power of Competing Together! Ever wonder why Pepsi and Coca-Cola kiosks are often side by side at events or food courts? While they’re rivals, putting them together can actually boost business for both! This is called the **Agglomeration Effect**. When competitors are close, they: 1. **Attract More Customers:** People are more likely to stop by when they have options.    2. **Increase Sales:** Instead of splitting sales, both brands sell more because they’re together. 3. **Get More Attention:** Being in a busy spot makes both brands more visible. Sometimes, competition isn’t about dividing—it’s about growing together! 💼🥤 #BusinessGrowth #AgglomerationEffect #Pepsi #CocaCola #Marketing

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🛒 ALDI Food Markets: A Success Story in Branding and Marketing 🌟 Explore how we partnered with Aldi to enhance their brand image and drive engagement. Discover the strategies that made ALDI a household name! #ALDI #BrandSuccess #MarketingStrategy #foodmarket Click Here: https://hubs.ly/Q02mzNDn0

If you invest in retail store displays - wouldn't it be nice to travel across the country from your laptop to ensure display execution? What if you could do that in a matter of seconds? NOW YOU CAN: 🛒 Travel across the country to view products on shelves, displays, signage and more - anytime, anywhere - all from your laptop. 🛒 Know what consumers are seeing at that moment of truth when they are walking the aisles of stores across the country. 🛒 See what shoppers are seeing in stores NOW. 🛒This might be one of the best decisions you make to help grow your business in retail. Start with a FREE demo. Just DM me today. Field Agent Canada Shelfgram The Coca-Cola Company PepsiCo General Mills Beiersdorf Bimbo Canada Mondelēz International Colgate-Palmolive Dr. Oetker Ferrero Haleon Jamieson Wellness Inc. Kimberly-Clark Lactalis Canada Maple Leaf Foods Inc Upfield Aliments Rustica #cpg #retail #insights #data #displays #retaildisplays #onshelfavailability #retailaudits #retailsignage Save-On-Foods The Coca-Cola Company Coke Cola Bottling

**Coca-Cola vs Pepsi: The Ultimate Brand Wars 🥤🔥** For decades, Coca-Cola and Pepsi have been battling it out to claim the top spot in the soft drink industry. From bold advertising campaigns to iconic celebrity endorsements, both brands have built loyal fan bases that swear by their favorite. But what really separates these two beverage giants? Is it just the taste, or does it go deeper into marketing strategies, brand identity, and global reach? In this post, we dive into the history of the Coca-Cola vs Pepsi rivalry, breaking down key moments that shaped their competition. From the famous "Pepsi Challenge" to Coca-Cola's legendary Christmas ads, the battle has been fierce and unrelenting. Which team are you on? Team Coke or Team Pepsi? Let us know in the comments below and join the debate! 🥤👊 #CocaCola #Pepsi #BrandWars #SoftDrinkGiants #MarketingBattle #CokeVsPepsi #IconicBrands #BeverageRivalry #CokeOrPepsi #BrandBattle #MarketingMasters #DrinkWars