Olumuyiwa Akinkuolie’s Post

Why do we do what we do? To enable worthy organizations to make content make a constructive difference in people's lives. Learn more about our purpose and philosophy: https://lnkd.in/gN78Uawu #contentstrategy #digitaltransformation #purpose #contentsystems #endtoendcontent #makeadifference

Are you giving away too much for free and getting nothing in return? FACTS - When value is always free, people stop seeing it as valuable. Let that sink in... - Giving everything away diminishes its impact. People start to take it for granted. TRY THIS Be strategic with your value. Offer enough to showcase your expertise but leave your audience eager to learn more. Help them distinguish between free insights and 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. MINDSET SHIFT It's not about withholding; it's about demonstrating the value of your expertise. Control your information flow: 1. Provide a taste of your knowledge 2. Illustrate the depth of your insights 3. Show why your premium content is worth the investment

🌟 Thrilled to Share Insights from an Insightful Read! 🌟 Colleagues and Network, As we continuously strive to stay ahead of the curve in our various professional spheres, I've come across an article that resonates with the essence of innovation and forward-thinking. This thought-provoking piece comprises eight distinct sections, each one packed with insightful content that challenges our perspectives and encourages us to think outside the box. From unraveling the intricacies of strategic planning to embracing the nuances of technological advancements, the article delves into matters that undoubtedly impact us all. The beauty of this article is not only in the depth of information it offers but also in its capacity to be applicable across multiple industries. Whether you're in tech, finance, education, or any other field, there's a takeaway here for everyone. I'm particularly impressed by how the author weaves practical advice with real-world examples, illustrating complex concepts in an engaging and approachable manner. It's a must-read for anyone passionate about personal growth and organizational development. As we forge ahead, let's consider the valuable lessons and innovative strategies highlighted in this article. While I'm refraining from sharing the link here (feel free to DM me for it!), I encourage you to seek out such content that propels you to think deeper and perform better. To a future where we all thrive by learning and evolving! #Innovation #ForwardThinking #ProfessionalGrowth #StrategicPlanning #Technology #ContinuousLearning #IndustryInsights https://ayr.app/l/KsGw

Are you giving away too much for free and getting nothing in return? FACTS - When value is always free, people stop seeing it as valuable. Let that sink in... - Giving everything away diminishes its impact. People start to take it for granted. TRY THIS Be strategic with your value. Offer enough to showcase your expertise but leave your audience eager to learn more. Help them distinguish between free insights and 𝗽𝗿𝗲𝗺𝗶𝘂𝗺 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲. MINDSET SHIFT It's not about withholding; it's about demonstrating the value of your expertise. Control your information flow: 1. Provide a taste of your knowledge 2. Illustrate the depth of your insights 3. Show why your premium content is worth the investment

Six weeks ago, I joined a program after receiving a rave review from Paz Pisarski (Paz), and I had to hand it to David Perell. This was the best cohort-based program I've ever participated in! Have you heard of Write of Passage? It was jam-packed with great breakout rooms and transformative content that changed how I think about my ideas. This cohort-based program re-equips professionals with the skills to share their great ideas with the world. My key takeaway? Clear, delightful writing is the biggest leverage in a world dominated by AI-written garbage! The general consensus in the marketing world is to churn out content like a machine and hope something resonates with the audience. However... Write of Passage promotes a fundamentally different approach. The internet is the greatest matchmaking tool ever invented. Publish a great idea, and you'll find people who resonate with it, building meaningful relationships. These relationships lead to customers, employees, investors, and co-founders. The best way to achieve this is to 👇 Write a damn good piece that only you could write!

Do you want to: 👯Engage more people in your research? 🚀Deliver greater levels of impact? 🎯Influence people to act? Our blog post should provide some pointers on how to maximise your research impact! https://lnkd.in/esinQ7sa #researchimpact #researchexcellence #knowledgetransfer #economicdevelopment

There is a clear need for more action and less opinions in the professional sphere. It is crucial to focus on relevant content that directly benefits your company. Let's prioritize impactful contributions! #ActionOverOpinions

The five rules of story telling by Margaret Kerrison keeps my insights grounded. Here are the five questions you need to ask yourself before sharing your insights story... The rules follow a fun acronym: STORY S - Story 🙋 Why share your story with the world? → As researchers we understand the power of “Why” so this step should be easy... → Why do stakeholders care about what you learned? → What will this change about your companies understanding? T - Theme 🙋 What is the story about? → When looking for a theme, we have options for insights to be informational or actionable. → What is the outcome you are looking to accomplish? O - One of a Kind 🙋 What is going to make your story unique? → Having a point of view is critical in research as hard as it may seem. → Answer the question in your team’s minds — “So what?” R - Reflect 🙋 Why are you the right person to tell this story? → Sure you did the legwork that led to what you are sharing but how can you make the impact that only you can make? → Think about how you can make a difference. → What makes you uniquely fit to tell this story? HINT: You are definitely the right person! I believe in you. Y - Yearn 🙋 What is going to fulfill your audiences wishes? → This requires you to understand what your stakeholders really care about. → Sometimes this can be easy because they requested the research. → Other times it can be more nuanced because your team is mature and running research driven initiatives. → It isn’t enough just to know your users. → You also need to know your stakeholders. When it comes down to it, know your audience. 📖 Definitely recommend checking out her book → “Immersive Storytelling for Real and Imagined Worlds: A Writer's Guide” 📖 ✍️ Any other ideas?

Diving into the digital marketing world feels like unraveling a puzzle—each piece revealing new challenges and opportunities. 🧩 📈 Did you know that 80% of businesses believe that digitization has a high impact on their marketing efforts? It's not just about numbers; it's about the shift towards a digital landscape shaping how we engage with audiences. 💡 Exploring this article shed light on the evolving strategies and the intricate dance between challenges and the potential for growth. The digital realm, like a canvas, awaits innovative strokes for success. 🔍 What's your story amidst these digital waves? Share your experiences and let's navigate this ever-changing sea of opportunities together. https://lnkd.in/dAjvpRsB

Essential Questions for Every Thought Leader Content that makes a difference doesn’t just happen. Evaluate your next article or post with these decisive questions: "Is your content disrupting the status quo?" "Are you providing unique insights or solutions?" - Is your argument strong enough to change minds? - Are you enriching your audience with new knowledge? A "yes" means you're adding value that can’t be ignored. A "no" suggests a need to deepen your research or refine your insights. Your content is your legacy. Aim to leave your readers more informed and inspired than they were before.