Olowoyeye Oluwakemi’s Post

Do you want to create content that converts? So, create a journey that guides your audience from awareness to decision, providing value every step of the way. Here's a detailed breakdown of how to optimize each stage of your content funnel: 1️⃣ Top of funnel: Cast a wide net with broad, informational content. • Create educational blog posts, infographics, and videos that address common industry pain points • Focus on high-volume, low-competition keywords to boost visibility • Share valuable insights without pushing your product - build trust first 2️⃣ Middle of funnel: Nurture leads with deep dives and case studies. • Develop comprehensive guides, webinars, and whitepapers that showcase your expertise • Address specific challenges your target audience faces and provide actionable solutions • Use email marketing to deliver personalized content based on user behavior and interests 3️⃣ Bottom of funnel: Convert with product-focused content and clear CTAs. • Create detailed product comparisons, demos, and free trials • Craft compelling case studies that highlight real results from satisfied customers • Implement strong, benefit-driven calls-to-action throughout your site The secret to making this work? Align each stage with search intent. Understanding what your audience seeks at each step of their journey allows you to create hyper-relevant content that speaks directly to their needs. This approach not only improves user experience but also sends strong signals to search engines about the value and relevance of your content. Remember, a well-optimized content funnel is like a perfectly tuned engine—every part works in harmony to drive results. #ContentMarketing #SEOStrategy #LeadGeneration

Do you want to create content that converts? So, create a journey that guides your audience from awareness to decision, providing value every step of the way. Here's a detailed breakdown of how to optimize each stage of your content funnel: 1️⃣ Top of funnel: Cast a wide net with broad, informational content. • Create educational blog posts, infographics, and videos that address common industry pain points • Focus on high-volume, low-competition keywords to boost visibility • Share valuable insights without pushing your product - build trust first 2️⃣ Middle of funnel: Nurture leads with deep dives and case studies. • Develop comprehensive guides, webinars, and whitepapers that showcase your expertise • Address specific challenges your target audience faces and provide actionable solutions • Use email marketing to deliver personalized content based on user behavior and interests 3️⃣ Bottom of funnel: Convert with product-focused content and clear CTAs. • Create detailed product comparisons, demos, and free trials • Craft compelling case studies that highlight real results from satisfied customers • Implement strong, benefit-driven calls-to-action throughout your site The secret to making this work? Align each stage with search intent. Understanding what your audience seeks at each step of their journey allows you to create hyper-relevant content that speaks directly to their needs. This approach not only improves user experience but also sends strong signals to search engines about the value and relevance of your content. Remember, a well-optimized content funnel is like a perfectly tuned engine—every part works in harmony to drive results. #ContentMarketing #SEOStrategy #LeadGeneration

Creating content consistently is something most of us struggle with. But creating content consistently that is... - On strategy - High quality - Generates leads Is a whole different ball game! To do this we need a system. ↳ Something that creates consistency ↳ Something that increases quality over time ↳ Something that addresses objections and sells for us ▼ Here's how I do it ▼ -------------------------------------------------- Want to turn your LinkedIn followers into paying clients? 🤔 Send us a 💬 Join us & build a client generation machine ⚙️ #contentmarketing #leadgeneration #salesandmarketing

This will boost your results by 30 to 40% if you can do it properly. Here are 4 Ways to Use LinkedIn Ads Library to understand your competitors' strategies and improve your outreach. If you're a new business owner, this METHOD can help you craft powerful outreach messages and marketing materials. Here's how: Access LinkedIn Ads Library: Head over to linkedin.com/ad-library/. Search by Keyword: Type in a keyword related to your offering, like "Consulting". Choose your country to focus on ads targeting your region. Explore Successful Ads: Pay attention to the high likes and comments ads—they’re likely hitting the mark! Words Used: How are services described? Find the messages that resonate with your own service. Images & Colors: Go through each image and collect them; after that, start analyzing them and try to find patterns. Then, get inspiration from those who will help you create your own. Now, Learn from them and Apply. - Copywriting: Use simple, strong words to explain how your services help clients. - Design: Keep your visuals clean and attractive, aligned with your brand. - Call-to-Action: It depends on what you are trying to achieve. But don't push too much on CTA; it no longer works. Ready to take your B2B service to the next level? Start exploring the LinkedIn Ads Library today and watch your business grow! ✉️ Comment below or message me if you need help getting started! #B2B #Consulting #LinkedInTips #Marketing #BusinessGrowth #DigitalMarketing

🚀 Outbound vs. Inbound Marketing: Which One Really Works? 🎯 When it comes to marketing, businesses often ask: Do I chase the customer or let them come to me? Here's the deal: ✅ Outbound Marketing (think ads, cold emails, direct outreach) is all about pushing your message out to a wide audience. It’s great for quick visibility but can feel intrusive and expensive. ✅ Inbound Marketing (content, SEO, social media) is about attracting customers by providing value. It builds trust and loyalty over time but requires patience and consistency. 💡 Pro Tip: Both have their place. Outbound drives quick results; inbound builds long-term relationships. Use them together for a winning strategy! Which strategy has worked best for your business?👇 #MarketingTips #DigitalMarketing #InboundVsOutbound #GrowthStrategies #CustomerEngagement

Is your incredible content not getting the recognition it deserves on LinkedIn? If so, consider using LinkedIn Document Ads as your next advertising strategy. With 94% of B2B marketers utilizing LinkedIn for content marketing, these ads could be your ticket to unlocking your content's full potential. This translates to enhanced brand awareness, improved lead generation, and a higher ROI for your business. LinkedIn Document Ads are a type of sponsored content that allows businesses to display their marketing documents directly in the LinkedIn feed or LinkedIn Audience Network. These documents can be PDFs, PowerPoint presentations, or Word documents. When the ad goes live, viewers can either access the document fully or see a few preview slides and then a pop to download it through a LinkedIn form submission—all within the LinkedIn platform. Consider using these ads to supercharge your marketing efforts and boost lead generation, brand awareness, and overall reach. Ready to get started with Document Ads? #LinkedinAdsCampaign #DocumentAds #LeadGeneration #LinkedinAdFormat #ContentMarketingThroughLinkedin.

My observation on new business development:  There's nothing "new" under the sun -> Content marketing drives intent-based inbound -> Intentional outreach drives warm follow up Once you understand this, you can "drive demand" or as I like to put it "channel already existing market demand" to what you do (since demand creation is driven by culture and markets, not by us marketers and entrepreneurs)  Bonus points: you can use paid ads to accelerate the exposure of your content.  Yes, ads still work (LinkedIn is projected to generate about $7B in 2024)

How do you know what content to create to help drive sales? The answer is simple: ask your prospects or customers. When you talk to prospects and customers, you learn their cares, hopes, and worries. You find out what questions they have, and your content can provide the answers. Some amazing things happen when you write content that answers specific questions or challenges your prospects and customers have: 1. Increased trust: Addressing the specific needs of your audience builds trust and positions your brand as a helpful resource. 2. Higher conversion rates: When content directly addresses pain points and provides solutions, prospects are more likely to convert. 3. Better SEO performance: Content that is tailored to specific questions often performs better in search engines, driving more organic traffic. This is why the best content marketers collaborate, join meetings, participate in sales calls, and actively listen to capture the most pressing questions and concerns. Additionally, by surveying customers (or lookalike audiences of your customers), you can gather insights that help you map out up to a year's worth of relevant, engaging content. #ContentMarketing #AudienceEngagement #B2BMarketing #SurveyResearch