Olha Mudryk’s Post

Remember when #InfluencerMarketing was a novel idea? It's now a cornerstone of modern marketing strategies--and not just consumer but also #B2B. Our understanding of 'influence' is getting a major upgrade:  #Brands are no longer just chasing reach; they're building #meaningful, long-term collaborations with nano, micro, and mid-tier influencers to ensure #authenticity and boost engagement. Dive into the future of influencer relationships with HAVAS Red US's latest white paper - The State of the Influencer in 2024: A Client’s Perspective. It's more than just insights—it's your roadmap to mastering influencer marketing in this dynamic landscape. https://lnkd.in/gjnFp3Fq

In the age of social media influence, car buyers turn to trusted voices, not just dealerships and traditional search engines. For auto brands, influencer marketing is no longer optional. Our latest thought leadership publication—“Electrifying the World: a Playbook for Chinese Brands to Win Globally”—explores how strategic influencer marketing partnerships can create authentic, engaging content that reaches the right audience, boosting awareness, consideration, and ultimately, sales. 📥 Download a full copy of the report here: Chinese version—https://lnkd.in/euaPXmHJ English version—https://lnkd.in/eM3Vi-yE #GlobalMarketing #EVMarketing #ChineseBrands #InfluencerMarketing James Baldwin #OgilvyPR

Influencer marketing has emerged as a powerful tool in the digital age, reshaping the landscape of advertising and brand promotion. Behind its apparent simplicity lies a complex web of strategies and tactics that propel brands to success. Here are five concise secrets of influencer marketing: 1️⃣ Authenticity Matters: Genuine connections drive engagement. 2️⃣ Micro-Influencers Pack Punch: Smaller audiences often mean higher engagement. 3️⃣ Compelling Content Wins: Creative, relevant content captures attention. 4️⃣ Build Lasting Relationships: Partnerships, not transactions, yield better results. 5️⃣ Data Guides Decisions: Analyse metrics to optimise campaigns for success. Get in touch with us to find out more! 📧 contact@babblemedia.com #sportsmarketing #athletesofinstagram #sportsmarketingagency #influencermarketing #influencermanagement #brands #marketingtips #sportsfans #fitness

Why partner with Style ID Africa? The Power of Strategic Influencer Marketing. ✔️ Mathematical precision with influencer selection - Data-driven insights, customised to your brand, to match your brand with the perfect influencers for maximal return on investment. ✔️ Cutting-edge technology - Advanced tools and tech platforms to streamline end-to-end campaigns. ✔️ Fair rates and regulation - With our transparent approach, we negotiate influencer rates to ensure you get the best value for your budget. ✔️ Seamless campaign management - From strategy development to execution and optimisation. ✔️ Granular reporting - Actionable insights that allow you to see the success of your campaigns. You can reach us directly at info@styleid.africa for a free consultation on how specialised, customised, and performance-driven influencer marketing solutions will elevate your brand. #InfluencerMarketing #InfluencerMarketingAgency #SIDA #BrandSuccess #ROI

#Influencer marketing has become a pivotal strategy for brands aiming to enhance their online presence and drive consumer engagement. Industry Growth: The global influencer marketing industry was valued at $21.1 billion in 2023, marking a 29% increase from $16.4 billion in 2022. Projections estimate it will reach $24 billion by the end of 2024. -Forbes https://lnkd.in/ga4b2u8h

“Influencer Marketing: The Power of Authenticity in 2024 🚀” “The influencer marketing landscape is evolving rapidly, and authenticity has become the new currency. With audiences growing more discerning, it’s no longer just about follower counts—it’s about trust, relevance, and genuine connections. In 2024, we’re seeing key trends shaping the industry: 1️⃣ Micro and Nano Influencers: Smaller creators with niche audiences are driving higher engagement and better ROI for brands. 2️⃣ AI in Influencer Discovery: AI tools are helping brands find the perfect influencers faster than ever before. 3️⃣ Content > Promotion: Audiences value storytelling over sales pitches, making quality content the king. 4️⃣ Regulation Awareness: Transparency and compliance (like proper ad disclosures) are critical to maintaining trust. As influencer marketing shifts towards long-term partnerships and meaningful collaborations, brands must focus on building relationships rather than just transactions.* What trends or strategies do you think will define the future of influencer marketing? Let’s discuss!” #influencermarketing #post #linkedin #market #trend

The optimal strategy lies in finding a balance. Influencer marketing excels in cost-effectiveness, niche targeting, and authenticity, while celebrities offer broad appeal for widespread recognition. A thoughtful blend of both maximizes impact, combining influencer relatability with celebrity reach 💡 However, challenges exist, such as meticulous management for Influencer content quality and control as well as the potential high costs and less engaged audience of celebrity endorsements. Striking a balance demands a thoughtful strategy, leveraging the strengths of both methods for a comprehensive & effective marketing approach that aligns with brand goals 🎯 Elevate your campaigns with bespoke culture & entertainment strategies from C&E Partners UK 🚀 Click on the link for more:  🔗 👉 https://lnkd.in/d6CtmRrH..

I saw a post last week about the changes that are happening in influencer marketing, and how consumers have influencer fatigue. The industry must re-strategise to survive. The issue is complex. 💡 The biggest content creators are over-saturating their audience with brand deals. 💡 Audiences are reacting badly, turning on these creators, questioning their authenticity. 💡 It seems that the reason influencer marketing became so prominent (trust) is the reason it is struggling. This feels more common with larger creators who have attracted the attention of brands clamouring to work with them. Those creators, likely managed, would be best advised to focus on fewer deals that are more creative and meaningful in nature - tough when it boils down to money. These modern-day celebrities need to take learnings from mainstream media on how to navigate that. Separately, what I foresee happening is the continued rise of micro & nano creators, who take more resources to activate and present greater risk, but efficient results. Agencies that are unable to provide CREATIVE influencer agency services will struggle during this next phase, as the alternative is simply a race to the bottom and influencer sourcing platforms will always outperform agencies in that area. Kairos Media is continuing to invest in our creative and influencer services, and I'm excited to share more in the coming weeks. #InfluencerMarketing #CreativeAgency #TalentManagement

𝙇𝙖𝙩𝙚𝙨𝙩 𝙗𝙡𝙤𝙜- 𝟮𝟬𝟮𝟰 𝗥𝗲𝘃𝗲𝗮𝗹𝗲𝗱: 𝗠𝗮𝘀𝘁𝗲𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗗𝘆𝗻𝗮𝗺𝗶𝗰𝘀 𝗼𝗳 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝗻 𝗖𝗵𝗶𝗻𝗮'𝘀 𝗦𝗼𝗰𝗶𝗮𝗹 𝗦𝗽𝗵𝗲𝗿𝗲 Delve into user preferences and behaviour trends on platforms like Douyin and Xiaohongshu, where short videos reign supreme. Discover the power of live streaming and proactive user engagement for brands. Understand brand investment trends and influencer strategies across industries. Learn how to craft compelling content and strategic influencer partnerships to engage your target audience effectively.   https://lnkd.in/ghX29bXU #chinamarketing #chinainsights #digitalmarketing #digitaladvertising

Elevate your brand with DigitalDudes.net, your strategic partner for next-level online visibility! We boost your brand's prominence with strategies including strategic SEO and authentic influencer collaborations. We take SEO beyound rankings—our laser-focused approach places your brand directly in sight of your target audience. In influencer marketing, we prioritize quality, creating sustainable partnerships that naturally enhance your brand's reputation and influence. The end game? A formidable online presence that doesn’t just draw eyes—it fosters deep, enduring audience trust. Thought: SEO or Influencer Marketing—which piques your curiosity for 2022? Let’s problem-solve together. And head to www.digitaldudes.net for a more in-depth look. #DigitalDudes #StrategicSEO #AuthenticInfluencerMarketing.