📩 90% of brands are seriously doing this and it's been blowing up ever since! 📩 Let's face it, we're all guilty of mindlessly scrolling through our social media feeds. How often do you actually stop to watch an ad for more than a few seconds? As a brand, you will create this wonderful campaign, get over a million views yet the actual conversion will just be a sprinkle. The truth is, people's attention spans are shorter than ever. Traditional advertising just isn't cutting it anymore. 📩 So how do you go about it? It's simple, Influencer Marketing. Have you ever bought a product or service because your favorite celebrity or influencer raved about it? Do you remember that famous incident where Cristiano Ronaldo ( the GOAT. He's actually my fav by the way. lol) snubbed Coca-Cola during a press conference? His simple act of choosing water over the fizzy drink sent shockwaves through the beverage industry. Coca-Cola's stock price dipped. So do you see the power influencers have your buyers? There's this special kind of trust that comes with recommendations from people we admire. It's like a personal endorsement, making us think, "If they love it, I'll love it too!" So during your next strategy session as a brand, look into influencers who have your right target audience and leverage on it. Do you find this helpful? What's your experience with the last influencer you used for your brand? #influencermarketing #marketing #digitalmarketing #linkedin
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Whether or not you're active on LinkedIn, you have a personal brand. It's alive and kicking through your daily interactions. You could have killer content, but if you’re a jerk at work, miss deadlines, and don’t play well with others... That all negates how you present yourself online. Brianna Doe says, “If people meet you in person and they walk away disappointed, that’s the ultimate failure.” Don’t be an online hero but an office zero. Keep it real. ----------- Make sure to check out Brianna's episode on Thursday - things got heated! 🔥 🍭 Brianna's 5 Sour Takes: 1. You can have a great online brand and still have a terrible personal brand. 2. Influencer marketing won't solve all of your business woes. 3. Don't believe the hype that you should only work with smaller influencers because they have more engagement. 4. You can be an 'influencer' and not have any actual influence. 5. Spending more money on influencer marketing isn't always the answer. #personalbranding #authenticity #B2Bmarketing #influencermarketing
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10 Social Media Marketing Predictions for 2025 As the landscape of social media marketing continues to evolve, staying ahead of trends is crucial for brands seeking to maintain relevance and drive engagement. Recently, I’ve read countless prediction articles, watched (maybe) hours of TikTok content from industry leaders, and drawn from my personal experience of working with over 20 brands this year on their social media. So, I decided to put my own predictions together for 2025. Let’s get into it… 1. Going Live on Social Media Individuals (and small business owners) are seeing great returns from going live - why aren’t brands? Typically they don’t know how or what to talk about - because most likely selling like a HSN commercial wont How? One way we are working with our brands is having the influencer go live on our behalf - tapping into our network of influencers and brand ambassadors to go live on our account. 2. Creating UnHinged Brand Videos on TikTok 2025 is embracing the unfiltered, chaotic energy of TikTok (even more than 2024 did). 3. Vibe Content Storytelling isn’t everything these days - sometimes a vibe is just enough. 4. Gatekeepers The rise of "gatekeeper" content, leverages scarcity and exclusivity. This tactic plays on FOMO by presenting products or experiences as insider secrets. How? If you were (or still are) a Gary Vee fan - you know how much he promotes giving away value. What are you (or your industry) holding onto that you can share? Get the full list >> https://lnkd.in/dHJtA3AA #SocialMedia #MarketingPredictions #2025
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Does your company still doubt the power of influencer marketing? I’d never heard of Lucchese Boots, but this week, Gabriella Rose made a TikTok of her singing a satirical song about how she like guys with Luccheses on their feet. In one week, the video has gotten over 29 million views and tons of organic traffic. As a result of the video, people like me who’ve never heard of the brand were Googling it to see what they were. There was also a new trend of people who were showing off their own Luccheses to Gabrielle’s song. Influencer marketing works because people buy from people. Had the company spent millions of dollars to market the brand in your face, I’d bet it wouldn’t have been as effective as the organic conversation that was created. Partnering with the right influencers can increase brand awareness making brands top-of-mind & leading to more sales in the long run. 👢Have you heard of Luccheses before?👢 #tiktok #marketing #marketingstrategy #influencermarketking #digitalmarketing #strategy #casestudy #retailwin #socialmediamarketing
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Ever had an influencer campaign flop spectacularly? You're not alone. 😅 I once spent $10,000 on a campaign that drove exactly $0 in sales. Ouch. But here's the thing: it's not just me. Dmitri Cherner nailed it when he said, "You don't know who's going to perform when you work with somebody." This unpredictability is what makes influencer marketing both thrilling and challenging. Here's what we've learned: - The perfect influencer on paper can still drive zero sales. - Sometimes, the underdogs deliver the best results. - Our winning strategy? Start small, test fast, learn faster. 🔍 Recent data from Influencer Marketing Hub shows: - The industry has exploded to $21.1B (up 29% from last year!) - 80% of marketers now prefer smaller influencers (<100k followers) - Instagram leads in ROI, but TikTok's gaining ground fast The kicker? TikTok engagement rates hit 15.04% for accounts with 1-5K followers. Talk about trusting smaller creators! 💪 👉🏼 That's one of the things I'm most proud of about Archive: We also track performance from smaller influencers. You can trust that you'll get the most out of every influencer you work with, no matter the size. So, I'm curious: How do you balance data and gut feeling in this wild west? Drop your experiences below! 👇 #InfluencerMarketing #MarketingROI #SocialCommerce
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Remember the days when advertising was all about celebrities? ⭐️ It was like, 'Who's the biggest star? They're the face of our brand! Fast forward a few years, something changed. 📱 Influencers started popping up on our feeds, sharing their lives and recommendations. 💁♀️ And guess what? People started listening! 👂 Influencer marketing has taken the world by storm 💥, proving that authentic connections are more powerful than traditional ads. 🤝 From early YouTubers to today's TikTok stars, beauty gurus to tech experts, these individuals have built massive followings (and serious brand deals 💰) by being real and relatable. Shaping culture and driving sales! So, what's the secret to successful influencer marketing? 🤔 It's all about finding the right match. Brands that align with influencers' values and resonate with their audience often see incredible results. 🚀 As for the future of influencer marketing? Well, it's hard to say exactly (🔮), but one thing's for sure: the power of influencers isn't going anywhere. So, buckle up and get ready for even more exciting things to come! 🎉 #InfluencerMarketing #SocialMediaAdvertising #DigitalMarketing #ContentCreation #NextLevelMarketingHub PS. ⭐ Every week, I share valuable digital marketing tips, just like this in my newsletter. Subscribe now and never miss an update. 📩 Check out my featured section or click here 👉 https://lnkd.in/ghSkvPju ⭐ I also offer FREE marketing audits for businesses! 📊 If you want a quick check-up on your marketing, sign up for our free marketing audit and get some valuable feedback and personalized tips. 🚀 Here's the link to get started 👉https://lnkd.in/gkxvdAEC
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6 Quick BFCM Influencer Marketing Tips That Actually Work 🪄 1. Plan Early with Influencers Reach out 2-3 months before BFCM - the good ones book fast! Running late? No sweat, these pros can still work magic on tight deadlines. 2. Create Holiday Gift Bundles Package products in Instagram-worthy holiday boxes for killer unboxing content. Pro tip: Make them limited edition to create that FOMO effect. 3. Set Up Influencer Challenges Create tiered commission structures - the more they sell, the more they earn. Add luxury prizes for top performers to keep motivation high. 4. Build a BFCM Guide Doc Create a simple holiday-specific brief with posting schedules and key messages. Include tracking links and example posts to make it super easy. 5. Level Up Cart Recovery Add influencer testimonials to abandonment emails. Trust me, social proof hits differently during BFCM season. 6. Boost Those Discount Codes If site-wide is 20% off, let influencers offer 25%. It gives their audience a real reason to use their code. What's your go-to BFCM strategy? Drop it below! 👇 #BFCM #InfluencerMarketing #EcommerceTips #Marketing
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Brighten your social strategy with Simplee's Influencer Marketing magic! Ever felt like finding that perfect influencer is a never-ending maze? Let Simplee be your guiding star in this digital galaxy, effortlessly connecting you with creators who can make your brand glow like a shooting star on a night. In a world where every click counts, Simplee ensures your brand dances on the edge of attention. Their streamlined approach minimizes your worries and magnifies your social spotlight. Get ready to see those engagement numbers shoot up faster than a skyrocket on New Year’s Eve – but with results that last longer than confetti in January! Let Simplee rewrite your marketing story – After all, a successful brand campaign faster than you can say "influencer extraordinaire" is a dream worth chasing! #InfluencerMarketing #SocialStrategy #DigitalMarketing #BrandGrowth #InfluencerMagic #EngagementBoost #SocialMediaStrategy #InfluencerCampaign #MarketingSuccess #BrandAwareness #simpleelive #contentcreation
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Do you know what makes some influencer posts work better than others? 🤔 We analyzed hundreds of influencer marketing posts and found 5 campaigns that really stood out. Here's what we discovered: 👨⚕️ A water brand that used a doctor to change people's minds 🎁 A beauty brand that turned packaging into social content ☕ A coffee brand that made sure people used their product right 🏖 A soda brand that created perfect lifestyle moments 👂 An earplugs brand that found exactly the right audience Liquid Death Charlotte Tilbury Beauty Javy Coffee OLIPOP PBC Loop Earplugs Here are 5 simple lessons you can use in your next campaign. Want the full story? We wrote a detailed blog post with more examples and tips. Check it out in the comments 👇 #influencermarketing #dtc #marketing #brands
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The best ads don’t look like ads PART 2 💡 Whitelisting influencer ads is one of the most effective ways to create high-converting content that blends right into your audience’s feed. Here’s why this strategy works: • Authenticity Wins: Content from an influencer’s account feels real, relatable, and not overly polished. 🤝 • Built-In Engagement: Posts with organic likes, shares, and comments already look trustworthy. • Entertainment First: Users watch the content because it entertains them, not realizing they’re being sold to. 🎥 • A Personal Connection: Influencers give your ad personality and relatability, so your brand doesn’t feel like a faceless company. The best ads spark curiosity and connection before they even sell—and influencer whitelisting helps you nail that every time. Still relying on old ad strategies? It’s time to rethink how you show up on the feed. Let’s talk! 💬 #influencermarketing #marketingstrategy #onlinebusiness #DTC #shopify #socialmediamarketing #socialmedia #EcommerceMarketing #ContentMarketing #DigitalMarketing #InfluencerCampaigns #BrandGrowth #AdvertisingStrategy #PaidMedia #WhitelistingAds #CreatorEconomy #BusinessGrowth #MarketingTips #SmallBusinessMarketing #InstagramMarketing #TikTokMarketing #PerformanceMarketing
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Do you know why some brands explode in growth seemingly overnight? It's not luck, it's the power of real people behind their marketing. I’ve been fascinated by how brands leverage influencer marketing, but the most successful ones always have a common theme: authenticity. Real people, real experiences, real results. Daniel Wellington didn't need big ads. They simply gave micro-influencers free watches, and those influencers shared their genuine love for the brand. No forced sales pitch, just real stories. The result? A million watches sold in 3 years. HelloFresh? It wasn’t about just food, it was about people showing their real experiences on YouTube and blogs. That’s how they built a loyal customer base so fast. Takeaway: People trust people, not ads. So, if you want your brand to grow, find the real voices that already have your audience’s ear. What influencer campaign has impressed you the most? Let’s chat below! #InfluencerMarketing #Authenticity #BrandGrowth #RealVoices #Danielwellington #hellofresh
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