Ogilvy APAC’s Post

52 new businesses in just nine months! 🚀 Amit Wadhwa, CEO – South Asia, Dentsu Creative talks about staying ahead of the curve in a fast-evolving marketing landscape. Watch the video to know how the group is leveraging its strengths to meet client needs with innovative strategies and products. Interview by Simran Sabherwal Read the full story : https://lnkd.in/gy-W7KT6  #e4m #PitchBrandTalk #MarketingInnovation #DigitalTransformation #ClientSuccess #BusinessGrowth

Jumping on here to talk about my opinion on the exciting news! The Omnicom-IPG merger is incredibly exciting because it combines the best of both worlds: data-driven precision and creative excellence. Omnicom’s expertise in technology and analytics, paired with IPG’s creative power, creates a unique opportunity to deliver more personalized, impactful campaigns. This merger promises to push the boundaries of how brands engage with consumers, making marketing smarter, more relevant, and far more effective. It’s a perfect match for the future of advertising despite the long process that will now begin. #Advertising #Omnicom #IPG

'Our global footprint expands our reach, but our core values remain unchanged' Udit Sagar Pathak talks about the agency's growth journey, challenges, and upcoming plans to expand globally into other regions Read more at : https://lnkd.in/gAnBaZVF Annurag Batra | Nawal Ahuja | Karan Bhatia #PRandCorpComm #e4m #e4mPRandCorpComm #Communications

Don't wonder what's happening out in the market today, know it. With insights from over 950 CMOs across the globe, Dentsu Creative's latest CMO report is a must read for clients looking to navigate an ever changing landscape and fuel their growth now and in the future #transformativecreativity

Big news! Ogilvy announces new global leadership for Ogilvy One and next-generation services for creating more valuable relationships by design. Moving forward, Ogilvy One will serve as the global brand for Ogilvy’s current and next-generation customer experience and relationship service offerings to clients (recently known as Ogilvy Experience). Kent Wertime, Global CEO of Ogilvy One: “Over the last decade, companies invested heavy in technology, but that alone is not the solution. In today’s hyper-commoditized world, brands need to design relationships that create differentiation and relevancy with their consumers. That’s where the exponential power of creativity plays a vital role. Ogilvy One is uniquely positioned to design valuable relationships for brands that are impactful, relevant, and enduring.”  #borderlesscreativity Read the full article in Campaign UK, link in the comments.

Same goes for BPO (outsourcing) companies in ad tech (ie. Accenture, Media Mint, etc). They’ve built great businesses offering lower cost labor services for customers in the digital advertising market, but as more and more gets automated, they’ll need to change their business models (outcome based vs selling labor hours) or they’ll need to build/buy technology.

🚀 Having worked in agencies—driving innovation, programmatic integration, and development—and spending 7 years at Adobe shaping the Adtech and Martech landscape, I’ve witnessed a consistent truth: the question of the future of agencies has been debated for decades. 💡 On one side, we see a trillion-dollar media buying ecosystem dominated by platforms like Google, Meta, and Amazon. On the other, SaaS and Adtech giants are thriving with scalable subscription-based models. Agencies, however, remain caught in the middle: ✔️ Bringing undeniable strategic and creative value but ❌ struggling to match the profitability and scale of these tech players. 📌 The challenges remain: 1️⃣ Business model evolution: Agencies are service-oriented, while tech thrives on recurring revenue streams and direct engagement with brands. 2️⃣ Operational scalability: Integrating advanced tools and automation into workflows is still a costly and resource-heavy process. ❓ How should the agency model evolve to remain relevant and capture more value in this ecosystem? As someone deeply invested in Adtech, Martech, and AI, I believe agencies must embrace: 🔹 Deeper integration with AI and automation: Leveraging tech to redefine efficiency and personalization. 🔹 A productized service approach: Combining strategic expertise with scalable solutions to offer predictable value. 🔹 Collaboration with tech, not competition: Agencies could become facilitators for brands to navigate the complexity of tech platforms rather than trying to replicate them. 💭 These are just ideas—but I’d love to hear yours. 👉 What do you think the future agency model should look like? 👉 What bold steps could agencies take to ensure relevance and profitability in this rapidly evolving ecosystem?

A “perfect storm” is almost always needed for deals like this to happen—and the Omnicom-IPG merger is no exception. This move feels like a decision to save and scale rather than to create real synergy. Without complementary parts to the business, the synergy will likely be filled by cutting people costs—and that’s the harshest part of this. Ten odd years ago, the Publicis-Omnicom deal , was driven by the massive digital shift (albeit didn’t see the light of the day) Now, we’re facing a new trifecta of disruption: AI automation, tech media dominance, and economic uncertainty. These forces have pushed the industry into another cyclical phase of consolidation—a pattern I’ve seen repeat every 10–12 years. But just like before, this phase of consolidation will eventually lead to fragmentation as the market adjusts and new players rise. Regulatory approval will likely come through without much resistance. But the real test isn’t the merger itself—it’s whether this move can address the fundamental challenges of AI and tech-driven media, or if it will simply set the stage for another cycle of fragmentation. Let’s see how it plays out. Wishing all the impacted agency folks, the best for the tumultuous next 12 months. #omnicom #ipg #agency Omnicom Interpublic Group (IPG)

Having an amazing time learning about new media technologies, mediums,and platforms to enhance the market capturing and understanding consumer’s perspective at groupM, WPP. #MediaTechnologies #MarketEnhancement #groupM #WPP #MediaandAdvertisement

𝐖𝐡𝐚𝐭 𝐭𝐡𝐞 𝐎𝐦𝐧𝐢𝐜𝐨𝐦-𝐈𝐏𝐆 𝐌𝐞𝐠𝐚-𝐌𝐞𝐫𝐠𝐞𝐫 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐀𝐬𝐢𝐚'𝐬 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 The recent news of a $13 billion merger between Omnicom and Interpublic Group (IPG) has set the stage for a transformative era in the global advertising industry. By creating the world’s largest advertising holding company, this move underscores the growing need for scale, innovation, and robust data capabilities to compete in today’s AI-driven marketing world. For agencies in Asia, this merger brings both opportunities and challenges: ✅ 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬 𝐟𝐨𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: With the combined power of Omnicom’s Omni marketing platform and IPG’s Acxiom data solutions, there’s potential for enhanced cross-regional campaigns, particularly in markets like China, India, and Southeast Asia, where digital transformation is accelerating. ⚡ 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬 𝐢𝐧 𝐀𝐝𝐚𝐩𝐭𝐚𝐭𝐢𝐨𝐧: As global players consolidate, local agencies will need to innovate rapidly to stay competitive. Agile strategies and strong client relationships will be crucial to navigate the intensified competition. 💡 𝐀 𝐖𝐚𝐤𝐞-𝐔𝐩 𝐂𝐚𝐥𝐥 𝐟𝐨𝐫 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧: The merger highlights the importance of data and technology in delivering personalized, scalable marketing solutions. For agencies in Asia, this is a chance to embrace advanced analytics, AI, and principal-based media buying to remain relevant. While consolidation aims to strengthen the big players, it also opens doors for independent agencies to stand out with their cultural insights and localized expertise. It’s a pivotal moment to rethink how we, as marketers in Asia, can leverage our unique strengths to create impactful narratives. What’s your take on this game-changing merger? How do you see it shaping the future of our industry in Asia? #omnicom #IPG #Advertising --- ✨ Stay tuned for more insights on the cutting-edge developments in marketing and technology. Follow me for updates and feel free to connect if you're curious about integrating these insights into your digital transformation strategy.