Ogilvy APAC’s Post

In our latest episode of The Inside Stories, the three CCOs of Ogilvy India – Kainaz Karmakar, Harshad Rajadhyaksha, and sukesh nayak talk about the agency's four diverse campaigns that made their mark at Cannes Lions and India’s performance at the festival that was labeled as ‘disappointing’ by the media. Follow the link in the comments to know more! #advertising #marketing #interviews

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"I remember Amul (GCMMF)'s topical print and OOH ads, featuring the iconic Amul Girl commenting on current events. These campaigns have continually captured public attention through their witty humour and clever puns. From a creative and messaging standpoint, their brilliance lies in simplicity and timelessness—a classic that stands the test of time and stays evergreen amidst the changing dynamics of today’s media landscape. Today, with the evolving digital space, such campaigns can thrive even more. With the shift towards short, engaging content, Amul's topical ads could further capitalize on digital platforms and user-generated content, enhancing their reach and resonance." This is what Tanushree Chakraborty, Associate Vice President, Media Planning at OMD India, shared when asked about an advertising campaign she wishes she had been a part of and how she would adapt it to today's media landscape. We’re excited to bring you Beyond the Brief, a special series in collaboration with afaqs! that explores the journeys of Indian media leaders 🎯. Watch Tanushree's insights and storytelling on pushing the boundaries of creativity 🔗Check it out here: https://lnkd.in/gpS43H9A Saurabh Sharma | Swati Sharda | Saras Sethi | Jaideep Dahiya | Karthinarayanan Krishnaraj | MEENAKSHI ARYA | Rajat Kumar | Kumar Manish | Rishi Khanna | Shaily Sardana | Rohit Gandhi #HTBeyondTheBrief2024 #HTFestivalOfGifts #FestivalOfGifts #FOG #BeyondTheBrief #MediaInsights #DigitalMarketing #MediaLeaders #AdvertisingTrends

Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Read on: https://lnkd.in/guuqXKYY Story by: Venkata Susmita B. #advertising | #marketing | #campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

You are definitely as good as your team. An appreciation post for this incredible team, who’s worked relentlessly in the last year. We might have missed getting the Best Media Buying metal home this year, but we took back lots of client appreciations. Here’s to next year ✨ So proud Madhuri Patwal Parag Bhatia 👏🏻 Mindshare India #EMVIES2024 #DigitalMediaBuying #MediaBuying #Investments #MediaInvestments

Embarking on a fresh voyage, Hephzibah Pathak, Ogilvy India's pioneering female chairperson, delves into a rich tapestry of diversity, legacy, and the visionary landscape of advertising's future. Swipe to read on! Story by: Venkata Susmita B. #advertising | #marketing |#campaign | #ogilvy | #agency | #advertisingagency | #business | #ogilvyindia

Tata Motors picks Omnicom Media Group as its media agency https://lnkd.in/dKNig35i #multiagencypitch #Lodestar #TataMotors #Mediamandate #OMG Omnicom Media Group India

EXCLUSIVE ⚡️⚡️ Did you know ❓️ ⚡️According to sources, HUL's OOH media spends is about Rs 200 crore for pan India campaigns. "HUL has invited only global agencies for the pitch due to their strict audit processes. GroupM, IPG and Publicis have participated in the pitch."⚡️ Imran Fazal reports  Learn more:🔗 https://lnkd.in/dMst8A7r

#Agency Wins: Tata Motors Chooses OMG New Media Agency Partnership Tata Motors Omnicom Media Group #TataMotors #OmnicomMediaGroup #MediaAgency #MediaMandate #AdvertisingNews #AutomotiveIndustry #BrandStrategy #DigitalMedia #MediaPartnerships Read more: https://lnkd.in/grpFVSzb

Creative mavericks of the Indian ad industry reflect on the overused themes that have become stale, calling for a fresh approach in Independence Day campaigns. They also share campaigns from the golden era of advertising that continue to resonate today. Experts: Nisha Sampath, Managing Partner, Bright Angles Consulting LLP Aditya Mehendale, Executive Creative Director at Leo Burnett Umma Saini, CCO, Schbang Swati Balani, Executive Creative Director at BBH India Follow the link in the comments to know more! #advertising #marketing #expertspeaks