OBX Beverage’s Post

Thanks, Ben Nussbaum, for tapping me to report on one of the most important topics in bev-alc: the dominance of the woman consumer and her power as a c-store shopper. Find the story in the August issue of NACS Magazine!

Check out our newest big beverage announcement!

Great insights and conversation on #QSRNext today sponsored by Delaget, including Church's Texas Chicken, Smalls Sliders and Haven Hot Chicken so far. Thanks QSR Web for a event that gives us the inside happenings in #QSR market. #QSRInsight #QSRConversations #FastFoodNews

This can certainly work on a small scale. Single location, low overhead, entirely focused on serving a hyper-niche market. But the paradox is that the scale gained from growing these businesses makes them indefensible against established competition. And the primary audience isn't just the small market share that N/A beverages currently hold, but smaller still, since the vast majority of N/A beverage consumers are ALSO alcohol consumers, and so venues which do both will inherently have an advantage in convenience and use occasions served versus a dedicated concept like this. There's a lot more I could say on this concept, but in general, even if you're high on N/A beverages, this isn't the business model to bet on. Bet on greater shelf space at traditional, multi-category venues like bars, restaurants, and grocery stores.

You would have to have been living under a rock over the last few years to not notice the meteoric rise of RTDs across the industry. The big question though, has always been, can this category cut it in the On Premise? Well now CGA by NIQ can help! See below for some great stats from Matthew Gallagher on the category and do get in touch if this is something you would like to track on a regular basis. #niq #rtd #onpremise #cgabyniq

We’re taking dispensing to the next level and unveiling our latest zero waste, data and insights driven tech update at Fine Food Australia. If your QSR or cafe business could benefit from: > Improving workflow and streamlining service > Eliminating beverage waste > Monitoring your beverage usage and sustainability efforts Feel free to reach out and book a demo!

Back at #BrauBeviale, connecting with leaders in the beverage marketing industry. Excited to showcase our innovative display solutions and discuss how we can create impactful experiences together. Let's meet and make something amazing! #BrauBeviale #BeverageIndustry #MarketingInnovation #DisplaySolutions #DigitalSignage #Networking #Innovation #IndustryLeaders"

So many brands feel the need to add to their marketing mix to make an impact. Sometimes all they really need is to make better use of the assets they already have. I love this effort from the Molson Coors Beverage Company that takes an inherent truth about a category where they've invested heavily and leans into it, driving value for the sport, its players, and its fans. Not only is it a genuine display of support for the players vs. being just another logo on a jersey, but it is also memorable and impactful in a way that pops in a crowded space. So, before you jump into adding more to your marketing mix, I encourage you to evaluate the assets you have and make sure that how you're showing up is driving both brand values and consumer value. #marketing #marketingstrategy #creativity #sportsmarketing #womenssports #beer

If you are looking to learn more about signaling and lighting for the food and beverage industry check out PATLITE USA Corporation's free webinar on Thursday where they will share helpful information to help you create the ideal solution. For any of your signal light needs reach out to MQ Automation for how we can help with a solution. #PATLITE #signaling #manufacturing #foodandbeverage

These are some highlights from our last meeting with Breakthru Beverage Group! We hope everyone enjoyed our workshop. Sales is a skill that needs endless practice, and that’s exactly what we’re here for. Follow us for more sales content! #breakthrough #sales #salessociety