OBCIDO Inc.’s Post

Ever wondered how Sting slashed Red Bull’s market share from 75% to just 7%? 🤯 By spotting the demand for an affordable energy drink, Sting launched a budget-friendly option and tapped into a whole new audience. From understanding consumer needs to innovative marketing, Sting’s strategy is a masterclass in business adaptability and market disruption.⚡️ P.S. I personally don’t consume this beverage, nor do I promote the ingredients used. This is purely a business case study for educational purposes. 📚 #marketing #branding #brands

Ever wondered how some brands seem to explode in popularity, leaving others struggling to be heard?  We all want to build a thriving brand, but the "how-to" can feel like a confusing recipe with missing ingredients. Ever wondered how Ben & Jerry's keeps scooping up fans while other ice cream brands struggle to stay in the freezer aisle? Here's the thing: Ben & Jerry's cracked the code, and it's surprisingly simple: they treat their customers like friends. Instead of just selling ice cream, they share their values, embrace quirky humor, and engage their fans in playful ways. They don't just talk at them, they talk with them. And guess what? It works! Ben & Jerry's fans feel connected to the brand, invested in its mission, and excited to try new flavors. This translates to increased brand loyalty, organic growth, and genuine connections. P.S. What are your thoughts? Do you treat your audience like friends? What other "secret ingredients" have helped you grow your brand? #brandstrategy #communitybuilding #engagement #growthhacking

From YouTube to beverage moguls… The Nelk Boys are best known for their pranks on YouTube. But in 2020, they set out to start their own alcoholic beverage to match their image known on YouTube and social media. This brand was called, “Happy Dad”. Because they are are known for pushing boundaries and being controversial, they differentiated themselves from competitors in the industry. While many hard seltzers have a skinny, tall can, they choose to make their slogan “no skinny can bulls**t”. This idea has been lucrative for them, amasssing over 3 million sales of twelve-packs in 2021-2022 and they just keep growing. What helped to make the business so successful was not only the content they were putting out promoting the brand, but they quickly became the most followed beer/seltzer brand on Instagram. It just goes to show how much of a powerful tool content creation and social media can be for your company. NoDestination is here to help… #contentmarketing #happydad #nodestination

Are you going to where the people are? Sippers, In the adult beverage biz, many of us are searching for the secret sauce that will propel the brands we represent into the stratosphere. The solution might be simpler than you think: - Invest in demos and tastings. It’s the single best marketing spend you can do for your brand, and from a consumer conversion standpoint, it costs less than a cup of coffee to do it. #BeverageIndustry #MarketingStrategy #BrandBuilding

Who's hungry? 😅🍕 Ever felt the disappointment of an empty fridge staring back at you? This meme captures that feeling perfectly, with a humorous twist. The relatable scenario paired with the unexpected image of Pablo Escobar creates a memorable and chuckle-worthy moment. It's a great example of how humor can be used to connect with an audience on a personal level. But it's not just about the laughs. This meme cleverly highlights a common problem - lack of food - and subtly suggests a solution: ordering in! While "HELLOPIZZA" is a fictional brand, this meme can easily be adapted for any online food delivery service. It's a reminder that sometimes, the best way to satisfy those hunger pangs is with a quick and easy online order. 😉🍕 #memes #DigitalMarketing #Creativity #Marketing #MarketingStrategy #SocialMedia #SocialMediaMarketing #ContentCreation #GenZ #ContentStrategy #BrandBuilding #ContentManagement

Dear Team, Day 21/100 Set a Price on All, Even Giveaways How Lays Sparked Craze with "Do Us a Flavor" Remember the epic "Do Us a Flavor" contest by Lays? Today, we revisit their brilliant marketing campaign that put the power of flavor creation in the hands of YOU! #marketing #digitalmarketing #marketingstrategy #marketingidea #marketingtips #marketingagency #socialmediamarketing #brintmarketingsolutions

What are the solutions to establish your spirit brand? Tequila Whiskey Rum Vodka It's a crowded market but there is still room for more. How do you get distribution? Consumer awareness? Marketing? Do you need a celebrity endorsement? Do you need your own distillery? Book a call [email protected]. Discover your options to build your spirit brand. What spirit is most successful? #spiritindustry #rum #tequila #vodka #whiskey #branding #marketing #startupdistillery #consumerawareness

Who's hungry? 😅🍕 Ever felt the disappointment of an empty fridge staring back at you? This meme captures that feeling perfectly, with a humorous twist. The relatable scenario paired with the unexpected image of Pablo Escobar creates a memorable and chuckle-worthy moment. It's a great example of how humor can be used to connect with an audience on a personal level. But it's not just about the laughs. This meme cleverly highlights a common problem - lack of food - and subtly suggests a solution: ordering in! While "HELLOPIZZA" is a fictional brand, this meme can easily be adapted for any online food delivery service. It's a reminder that sometimes, the best way to satisfy those hunger pangs is with a quick and easy online order. 😉🍕 #memes #DigitalMarketing #Creativity #Marketing #MarketingStrategy #SocialMedia #SocialMediaMarketing #ContentCreation #GenZ #ContentStrategy #BrandBuilding #ContentManagement

Standing in the drinks aisle. Wondering which bottle to go for. What are your first thoughts? Few categories that need to hit that gut-instinct moment of choice more than drinks. Fierce competition, inspiring marketing strategies, and a real danger of blending in. We explored the brands that do it best and what sets them apart – what makes them distinctive. Whether they're expanding their digital universe or deepening their unique lore, these brands know how to create a world worth investing in. Discover the next level of distinctive marketing in our latest report. Download it for free here: https://lnkd.in/dazYfpDe #MarketingInsight #BrandStrategy #Beverages

The CPG marketing game continues to evolve. I love geeking out about retail media usually but have to pause to talk about the importance of brand building. Creator brands are here to stay. They build brand every single day in many ways, for many reasons for many people. This instagram post yesterday had more reach, engagement and eyeballs than THE SUPER BOWL (and yes more than an end cap) for $0 dollars in paid spend. Zero! When it comes to competition the crazy part is they are not concerned about their Target Digital Accrual/TVI or increasing Walmart Luminate fees. They are just out here building brand and selling tons of products (at retail) along the way. Perhaps we use retail media as a strength with the robust data and quick feedback loops to compete and win vs as an economic headwind which is how some orgs currently operate. Can’t wait for the MrBeast Toilet Paper with the Logan Paul & KSI Paper Towels combo pack in 2026!