Obaid Durrani’s Post

Blogs, video, infographics, polls, webinars—which, if any, of these actually work for marketers? The Drum asked top marketers for their input. https://lnkd.in/gXiUibbP #masthead #marketing #marketingtips #marketingnews #contentmarketing #contentcreation

FAQ pages done right: Create a central hub that provides fast access to your company's most recurring questions. https://lnkd.in/d93z229k #contentmarketing #contentstrategy

FAQ pages done right: Create a central hub that provides fast access to your company's most recurring questions. https://lnkd.in/daE2gWPq #contentmarketing #contentstrategy

I have stopped chasing the perfect email pitch, the ultimate ad script, the most engaging blog post, or the highest converting landing page. Instead, I have adopted a simple, yet effective method: - When it comes to emails, I use F.A.B. ↳ (Features, Advantages, Benefits). - Blog posts come to life with A.I.D.A. ↳ (Attention, Interest, Desire, Action). - Landing pages are enhanced with Q.U.E.S.T. ↳ (Qualify, Understand, Educate, Stimulate, Transition). - For ads, best works P.A.S. ↳ (Problem, Agitate, Solution). This approach has transformed my content perspective. Now, it's less about sticking to a set formula and more about tailoring the content to its medium. It introduces a sense of intentionality that influences everything I do. Does a one-size-fits-all approach still work for you? Or do you also prepare to adapt your content to its appropriate medium?

If people buy from “people,” not “companies,” why do I keep writing sales letters that reference “we?” 🤔 📣“WE help companies make sense of their content strategy…” 📣“WE help companies clean up their HubSpot…” 📣“WE have a way to get you 19:1 ROAS…” I’m gonna change all my sequences to “I” and see what that does… 👨🔬”I help companies make sense of their content strategy…” I’ll let you know if it makes a difference. 🤷🏻♂️ —— Simplify your marketing efforts and then NEVER STOP TESTING.

2 things I did to fix this client’s website A client reached out, struggling to finalize blog topics for his website. He had plenty of ideas, but nothing seemed to stick. That’s when I stepped in. We hopped on a detailed call, and I asked him all the right questions 📌 Who’s your target audience? 📌 Do you want to prioritize your product or your services? 📌 What tone and style do you want for your blog? 📌 Do you have any specific keywords you want to target?  (And a few more...) Then, I introduced him to these tools: 🎯 HubSpot Blog Ideas Generator 🎯 AnswerThePublic 🎯 CoSchedule Headline Analyzer 🎯 SurferSEO 🎯 Trello And voila! In just a couple of hours, we went from a jumbled list to a structured content plan, ready to roll. If you want the same for your website, DM me “CONTENT”

Here at Mirasee, we have a five-step approach for creating great marketing copy that reliably hits all the key psychological triggers you need for creating irresistible offers. We call this the Demand Narrative. The really great thing about this framework is that it works for webinars, landing pages, long-form sales letters, video sales letters…pretty much any format where you’re trying to convert a prospect into a buyer. Here are the five steps: 1) Meet Them Where They Are: If you start explaining your solution too early, they’ll balk. People first want to know that you understand their pain points and/or desires. 2) Articulate Their World View: Show that you understand why they haven’t yet achieved their goal. If you can identify the forces that they feel have been conspiring against their success, they’ll be that much more open to your message. 3) Share the Deeper Insight: Now that you’ve shown that you understand their situation, it’s time to let them know that, not only is the problem solvable, but that you know how to do so. At this point, explain the generic solution to the problem. 4) Explain the Solution: Now that they know the generic solution to the problem, it’s time to introduce them to your specific product or service and explain how it’s built on the generic solution you just described. Then flesh out the other elements of the offer: introduce the price, value, features, benefits, bonuses, and guarantee. 5) Propose the Next Action: Finally, close with a strong call to action that tells the person exactly what to do to take advantage of your offer. That’s it. Next time you need to craft a marketing message, give this approach a try. We think you’ll be pleased with the results. And please let us know in the Comments section how this process matches or doesn’t match with your usual approach. #mirasee #business #marketing #marketingstrategy #marketingsuccess #copywritingtips

Your Content Isn’t Broken Because It’s Ugly—It’s Broken Because It’s Useless Last time we talked about how Even if your follow-up emails are pretty they may be garbage, and how to fix them. Let’s face it—none of your marketing needs to be a masterpiece hanging in the Louvre; it needs to sell. If your content were a car, would you spend all your time waxing the hood while the engine’s dead? Too many businesses think their content needs to be visually stunning to succeed. The truth? No one cares about your glossy visuals if your message isn’t moving the needle. Content needs to sell. If it’s not converting prospects into buyers, it doesn’t matter how pretty it is. Your content should function like a high-powered sales engine—clear, benefit-driven, and action-focused. It’s not about winning design awards; it’s about making the cash register ring. Ready to stop polishing and start selling? Let’s talk. Type "learn more" in the comments, and I’ll show you how to create marketing that works for your bottom line. Even your dustiest trophies agree that it’s time for results! Up next: We'll dive into headlines that stop people in their tracks and why your current ones might be driving them away. #MarketingStrategy #SalesFocus #BusinessGrowth #ContentThatConverts #ResultsDriven

🌟 Attention Marketers! Let's discover how Confluence can revolutionize your workflow. 🛠️From crafting your marketing hub to harnessing powerful macros for content management📝and leveraging reports to drive strategy📊🚀 🔍We've shed light on 10 essential features every marketer needs in Confluence. Check out our latest blog article to learn more! 👉https://shorturl.at/hHST9 #Confluence #features #marketingteams #tips #collaboration

Everyone on topmate.io is a Top 1% expert. Picture this: You’re sipping your morning coffee, scrolling through your LinkedIn feed, and you see every second person celebrating their achievements on topmate. "Ugh, spam!" you might think. But hold up! Let’s set the record straight because these templates? They aren't spam. They’re as personalized as your daily coffee. Shubham was asking me to recommend some good breakfast places, the other day. I told him the places I liked or had heard of, the rest is upon him to choose. Similarly, each template we send your way is like that recommendation—crafted just for you. We’re not about that one-size-fits-all approach but it depends on you to share. You might not find every template exclusive but every template is personalized. We’ve got a whole team (including me) burning the midnight oil to make sure your templates match your Topmate journey perfectly. Also, we don’t just throw these templates at everyone. We’re more stealthily picking and choosing who gets what, based on your activity and engagement. But what does topmate get doing this? Here’s the thing—user-generated content (UGC) which is like gold dust for brands. We get it, it’s a pain to come up with new content every time. So, we’re giving you a gentle nudge with these templates. So next time you see a template from us, remember: it’s not spam. It’s a little piece of us, designed just for you. We’re here to make your sharing easier, more fun, and a whole lot more personalized. P.S. I know your LinkedIn feed would be full of these templates. Well, it was my idea to do a template in newspaper format and here I go, sharing mine :P Also, we recently had a 4-hour sprint to pull off these templates yet we could only do it for 4 cohorts 🥲 Ugh! We'll have to sit on it again. Anyways, you enjoy until we work on the same thing tomorrow. #brandpositioning #topmate #branding #sharingtemplates #ugc #content #marketing