Had a great time attending the #DocNYC festival this year. As with most industries, #creatoreconomy was one of the key buzzwords, with a focus on innovative #directdistribution strategies. Here are three key takeaways for #filmmakers looking to launch their next project: 1. Know your audience and how to build it. Understanding the core demographic for your story will allow you to better understand how to take the film to them, whether it’s through premium local viewings and pop-up events or targeted online screenings. Nurturing a following early is a great way to capture the attention of studios for projects that may not otherwise have big names attached. 2. Cultivate brand partners. Select companies, organizations, and content creators who align with your vision and would be willing to partner with you to organically spotlight your project. Social media outreach can often be more effective than traditional P&A in today’s market and is significantly less expensive. 3. Leverage hybrid distribution strategies. Utilize data-driven direct-to-audience distribution platforms (Kinema, GATHR, and Jolt had a presence at the festival) to supplement traditional media. Impact producers are another great resource to help spread your message. There’s no one size fits all when it comes to making and selling a film, but understanding the changing media landscape is crucial. With sustained engagement and a direct audience connection, producers and filmmakers can take advantage of this new environment and maximize their success.
Novika Ishar’s Post
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As a film festival organizer, do you have a strategy to measure your event engagement? If not, how do you improve your event’s success? 🤔 ✅ Before measuring anything, it makes sense to identify your goals. These can be different - for example, collecting feedback on the film festival's programming and connecting the audience with the creators or increasing event brand awareness and sponsor visibility, you name it. No matter what your goals are, interactive tools are something you should look into. By leveraging event technology, you’ll gain valuable data and insights in a smart and simple way. We’ve written a blog post about various methods to capture real-time audience feedback. 👉 https://lnkd.in/dysaCdN9 💡 By the way, this is an area of our expertise - we help turn traditional film and media events into interactive and audience-driven experiences. So, if you are, in fact, a film festival organizer and you’re looking into new ways to meet the needs of your audience and refine your future events, we’re happy to get on board. #Votemo #MarketingStrategies #AudienceEngagement #FilmIndustry
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Direct-to-audience solutions have revolutionized many industries by enabling creators, businesses, and artists to interact with their audiences directly. Whether through social media, live streaming platforms, or personalized marketing strategies, these solutions empower individuals and organizations to build strong, meaningful connections with their audience while gaining valuable insights and feedback. They often foster creativity, encourage innovation, and democratize access to content and products. What specific innovative solutions have caught your attention these days?
Empowering Storytellers, Hosts And Venues With Innovative Direct To Audience Solutions GATHR® is revolutionizing distribution for marketing-savvy owners of content, communities and venues. Own Your Data - Incentivize Partners - Diversify Revenue - Measure Impact, Retain Your Rights. https://lnkd.in/eKJx5jpR
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💡 Even though film festivals are all about the cinematic experience found in theaters, some festivals have decided to provide online screenings to unlock new revenue opportunities. But how can you effectively capture the interest of a diverse and dispersed audience? 💥 Our latest blog reveals the keys to crafting a successful marketing strategy for your online festival and industry event to attract a wider audience and enhance engagement. Engagement is key, with interactive elements like live chats, Q&A sessions, and audience voting enriching the viewer experience and fostering a sense of community. Discover in our blog post why these strategies are pivotal for the evolution of online screenings and how they can transform your event into a much-anticipated occasion. 👀 Check out our complete guide for all the exclusive insights and tips: https://lnkd.in/dJPBghnq #Votemo #MarketingStrategies #AudienceEngagement #FilmIndustry
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How do we make sure we're creating work that resonates not just with audiences, but with ourselves? In October in Berlin, Bianca Guimaraes, Partner & ECD at Mischief @ No Fixed Address, took us through the ultimate guide to cultivating fearlessness. It was a talk packed full of inspiring takeaways (and not just the kind that was agency's work with Pizza Hut). To watch all of 2024's incredible speakers' talks in full, subscribe to our content platform at ciclopefestival[dot]uscreen[dot]io. #CICLOPEfestival #FilmFestival #AdvertisingFestival #FilmAwards #AdvertisingAwards
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Director of Brand @ Grüns | Founder, The Branded Moment | Creator Sharing Brand Marketing Ideas, Inspiration, & Trends
Woah — Creators are getting their own festival at Cannes! A while back, I wrote about how creators didn't have their own awards program, and it was time for someone to create the Oscars for Creators. I hadn't even thought about Cannes. In my mind, I had always considered creators "entertainers," but the reality is, they are also strategic marketers too. The Festival is literally called the "Cannes Lions International Festival of Creativity". It has CREATE in the name. While the festival celebrates those working in creative communications, advertising, and related fields, it blurs the line between marketing and entertainment... Which feels like the perfect place for creators to show up. I'd argue that creators are both entertainers AND marketers, which is why they can show up both at the Oscars/Grammy's and also at Cannes, Adweek, etc. And it's only time until there a premiere festival for JUST creators. It's great to see Cannes getting ahead of that. So, do you think Cannes is the right place for creators to show up? And would you describe creators as more entertainers or marketers? P.S. It's my dream to go to Cannes for the festival. Manifesting a trip next year!! #marketing #cannes #canneslions #creators
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Founder & CPO at Votemo ⎹ Community Building via Engagement for Film & Media Events ⎹ Techstars '23
⚡️💶 When sponsoring an event, what’s more impactful: simply contributing funds for visibility, or engaging meaningfully with the event? I believe that Film Festival Audience Awards offer a prime example of a valuable sponsorship opportunity. These initiatives not only provide excellent potential for a return on investment but also foster deep connections between brands and attendees. We’ve witnessed many successful partnerships where top brands collaborate with film festivals to facilitate audience awards and voting. This approach not only adds value to the festival and the sponsor but also creates meaningful interactions with the audience. Audience Awards are powerful tools for community building, lead generation, and enhancing the overall audience experience. They give attendees a voice and provide a platform to connect with filmmakers and festival organizers. What are your thoughts on the impact of engaging sponsorship opportunities like these? 👉 Dive deeper into this topic with our detailed blog: https://lnkd.in/dRwreAgp #FilmFestival #AudienceAwards #EventSponsorship #BrandEngagement #CommunityBuilding
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The countdown has begun! Join us THIS Wednesday as we get ready for the best week of the year in both advertising and the french riviera! We're talking about everything you need to know about packing, planning, and conquering your week at Cannes! Register to join us for this informational session through the link in the comments! #cannes #events #advertising #marketing #canneslions
The Cannes Lions International Festival of Creativity is less than three weeks away and we're getting ready! VaynerX is thrilled to partner with The Creative Ladder for 'Know Before You Go' session, a deep dive into everything you need to know before the festival! Whether its your first or fifth time at the festival, join us on Wednesday, June 5, for tips on how to pack and plan for an unforgettable week of fun! Join us live for the session on Wednesday, June 5 at 1pm EST. Register here: https://lnkd.in/eybhHZrV #advertising #marketing #cannes
Cannes Know Before You Go
events.vaynerx.com
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👋 Exhibitors! Don't miss out on this FREE webinar! Dive into the power of TikTok and learn how to drive engagement, boost visibility, and sell more tickets! This session is packed with actionable insights, so don’t miss out! 🔗 Sign up here: https://lnkd.in/gymiBd8z #cinema #socialmediastrategy #marketing #cinemaowners #TikTok #webinar
Managing Director UK and EVP Exhibitor Relations, Boost Products and Services at The Boxoffice Company
Earlier this year, we introduced a Boost Social Strategy and Coaching service for #cinemas. As part of this service, we periodically run FREE webinars to discuss current social media challenges and opportunities. We know its not new, but TikTok has established itself as the social media channel of choice for younger audiences - a group we need to engage with to secure the future of cinema. So come and have a listen to Julien Drouais and Jessica McAndrew to see what insights they can offer. 20th November 2024 at 4pm GMT https://lnkd.in/dgGvt8Ur
Cinema Social - learn how to manage Social Media for your cinemas | Webedia
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Gone are the days of brands dictating rigid creative constraints. Creators are working hand-in-hand with brands to collaborate and create a story worth telling at events and activations worldwide. This month, we're revisiting some of this year's definitive business lessons that offer takeaways from tech to entertainment and provide a roadmap for challenges ahead in 2025. Dara Treseder sat with Bob Safian to discuss her time at Cannes Lions International Festival of Creativity and the palpable shift that creators have brought to the marketing industry, noting that as industries change, it's important for businesses to follow suit. Watch more here: https://lnkd.in/gmZ798qi #RapidResponse #CannesFilmFestival #ContentCreation #Bestof2024
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Did you miss our creative webinars? If not, you're so Ohio 🙄 Join the third edition of CE TikTok Talks: Trends — we are super excited to show you what's currently trending on TikTok and how your brand can make the most of it! In this webinar we'll walk you through the latest & hottest TikTok trends, showcase some of the juicy creative edits & filming techniques, and discuss some truly inspiring cases! Prove you're a Sigma and sign up right now 🗿✍️ http://ms.spr.ly/6048WDGME #CentralEurope #TikTokTrends #TikTokForBusiness
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Co-Managing Partner focusing on Business, Employment & Entertainment Law
3wLove this intel, Novika Ishar ! Thanks for sharing 🙌